The entertainment industry shouldn't be like this

Chapter 225 The Times Create Heroes

"I won't use the director's standard to judge film critics, saying that they who don't understand the film production process at all, just write articles to teach us who create the market what to do; because film critics are essentially just professional audiences. , and viewers are absolutely entitled to be picky about what they pay for."

"It's just that when the aesthetics of film critics become stereotyped, but they still claim to represent a diverse audience, I knew they should be eliminated!"

"Fortunately, there are still some people who really understand the audience in the film critic circle, such as Teacher Charlotte..."

In the general manager's office in Dunhuang, Wang Chuanqi put down the newspaper, looked at Wang Wei who was crossing his legs on the opposite sofa, and sighed: "As soon as you say this, our honeymoon period with the film critics is completely over."

Wang Wei, who was watching the fierce response from the film critics in the newspaper, raised his head and curled his lips disapprovingly: "Even if I don't say anything, the film critic whose face has been swollen from the beating will not look good. Don't talk about the honeymoon period in the future." I'm afraid it will only be stricter on the films I make..."

Although what Wang Wei said was very rude, Lao Wang had to admit that what he said was indeed reasonable.

In fact, Charlotte's film reviews haven't completely silenced his peers.

"Why is such a rubbish movie so popular? This is a great satire on the national aesthetics. I even feel very disappointed with the next generation: This is the movie you like? Sorry, but I really don't understand !"

——Similar remarks abound after Charlotte.

In stark contrast, the box office performance of "Tang Bohu" is getting higher day by day-the more they refuse to admit defeat, the more brutally they will be beaten up on their glamorous faces.

Film critics are always self-righteous. Few people reflect on their own vision, but hate Wang Wei, the culprit.

Actually, Lao Wang thinks that they can't be completely blamed for not being able to turn the corner, because even he didn't expect the Internet marketing effect of "Tang Bohu" to be so explosive——

This May [-]st, when young people send messages online, they don’t need to add punctuation, but they must have emoticons.

The data of the whole network is difficult to count, but there is data in the background of Penguin Communication——

Tang Bohu, well, it should be said that it is Zhou Qiming's personal emoticon pack, with exaggerated expressions and funny body movements, it can express the most feelings and become the most widely circulated emoticon pack;

The second place is not the heroine, nor is it a big star, but the most unexpected Sister Pomegranate, or Zhu Min's personal emoji;

"It's my peerless pomegranate, the stunning pomegranate!", "Stop talking about it, fuck me now", "Finally someone is uglier than me"... This little flower, who was not well known before, relied on her The most outstanding posture, the strength is eye-catching;

Then there was the cameo appearance of the all-star group - after being surprised to find that many stars "destroyed the image" cameo appearances in this movie, someone specially customized the all-star group emoji package, and the leader happened to be Wang Wei who was blown into a pig's head;
——Many cameo stars regretted their cameo appearance in this movie after seeing their hot-eyed emoticons spread all over the Internet. Unexpectedly, the popularity of each of them increased greatly because of their popularity, and even advertisers because of their popularity on the Internet Come to the door.

This is not an exception. Almost every outstanding supporting role in the movie has its own emoticon package, which brings countless joys to netizens and also makes their popularity soar.

The one who benefited the most is of course Zhou Qiming - he has jumped from an unknown to the public to a popular star, allowing people in the circle to once again see Wang Wei's "star-making" ability.

Wang Wei is right, don't look at the old man Charlotte as the oldest group of film critics in the film critic circle, but he is not old-hearted, and he still understands young audiences quite well——

Many depressed young people just regard the movie "Tang Bohu" as a weapon against life and seriousness?

Every day, the company and the rental house are at two o'clock and one line, and the young "community animals" who can't wait for 48 hours a day—well, the term "community animals" is still from Wang Wei's mouth—are dazed by reality;

Some people are overwhelmed by the pressure of mortgages and car loans, and there are a large group of people who are not even qualified to experience such pressure. They are really heartbroken, and they have to pick up pieces, stick them together, and continue to live in society. life.

Why worry?Only haha!
When "Tang Bohu" with a clear mind, crazy behavior, and unreasonable logic collided with a social animal youth who urgently needed to release stress, he naturally gained a large number of loyal fans.

After leaving the theater, the personalized expression on the Internet, simple operation, and interaction on social platforms attracted them to participate in this emoji carnival.

At this point, it means that "Tang Bohu" is not only a profitable movie, but also a successful movie. It has become a trend and a social phenomenon, even for young people who are not used to watching movies. Had to pay a little money to walk into the cinema to keep up with the times.

——To be honest, before Wang Wei put the main focus of the film's publicity on the Internet and on the emoji package, Lao Wang never expected to have the momentum it has today.

This made him even more amazed and admired by Wang Wei now.

"Originally, even if the midnight show and even the box office on the first day were good, I don't think it can explain anything, because the reputation of the film critics is worse than I imagined, and I am afraid of the curse of the film critics-the box office of this film is destined to be Ephemeral—becoming real.”

Lao Wang said with lingering fear, and then showed a bright smile,

"Looking at it now, you're the one who can hold on. With the development of the Internet and the growth of the new generation, established film critics are gradually losing their influence. This film can still go a long way."

"It's easy to analyze after the fact, but if you can see this in advance, Ni Ya's vision is really vicious!"

Wang Wei coughed lightly, he just didn't want to say - I didn't, I didn't, I didn't think of it, okay?

He made this movie in a nonsensical style, of course he thought it would have an audience——

The domestic audience in this time and space has grown normally in the diverse and rich film market. In other words, there are also markets for some relatively "niche" films.

I'm not afraid to say that when he made this movie, he also wanted to see how big the market for the nonsensical style was, and cultivate the market by the way-didn't you see that he didn't even use cheat buffs?It's because I didn't expect it to resonate so much.

But what he did not expect was that the changes in the international situation—from the Cold War confrontation to globalization and rapid technological progress—the Internet has created a platform for dispelling authority. The two superimposed, the younger generation is quite a bit of an era change In a daze of at a loss.

The history of that time and space proves that at such times, anti-logic, anti-elite, and anti-noble will become the mainstream orientation of young people.

The nonsensical style has only become fashionable in one fell swoop when it fits the background of the times.

——This is Wang Wei's afterthought analysis after the Internet craze became popular!

In other words, the current situation is nothing but a hero made by the times!
But in the eyes of almost everyone, he is a hero who creates the current situation!
Wang Wei: "..."

……

(End of this chapter)