The entertainment industry shouldn't be like this

Chapter 224 Finally, there is a film critic who can speak human language (including a large film review)
Anyone who thought that the audience's derision would make the critics cringe was seriously mistaken.

Film critics have regarded the film "Tang Bohu Spots Autumn Fragrance" as a "cancer" that challenges the authority of film critics. The higher the box office performance of the film, the higher the critics' criticism.

Criticizing Wang Wei has even become politically correct in the film critic circle. Even some film critics who want to refute him have to become cautious.

But there are always some people who exist as spoilers.

That's right, it's the well-known troll film critic Charlotte.

It wasn't until May 5th that the old man's column film review was long overdue——

"The reason why I didn't write a film review until now is not because it is an afterthought, and I will stand in line when the situation is clear-well, I am sure many colleagues will be very upset, but I am sorry, for "Tang Bohu" becoming the biggest winner of the May [-]st file, I don't think there are variables.

To be honest, when I first watched this movie, my heart was also broken.

Whether it's the jingle-like lines in the play, or the exaggerated interpretation, or the sudden reversal when it's beautiful, or the sudden spoof when it's sensational... It's not my old man's style.

However, whether it was the laughter from beginning to end in the theater or the excitement on the faces of the audience after the movie ended, I hesitated.

Quite simply, if a majority of the audience likes a movie, it must have something special about it.

So I spent some time doing research, and even obtained the audience word-of-mouth survey reports of several theaters based on my relationship, and then I came up with this film review.

When I was writing this article, it coincided with the huge controversy caused by the "junk audience theory". It's hard to tell who's behind.

I have never blindly opposed the kind of commercial films that seem vulgar to me, because with such a large scale and plate in the domestic film market, it provides possibilities for various films, and we also need domestic directors to produce different films with sincerity. layered videos.

Here comes the question, is this comedy by Wang Wei a bad movie, or a movie of another level?

Many film critics who feel that the three views have been subverted, regardless of 21, will put it in the ranks of bad movies, so let me analyze it:
Let's look at the performance first. I think Wang Wei's greatest achievement in making this movie is to discover a talented comedian. Yes, I'm talking about Zhou Qiming.

Many colleagues only saw the appearance of his crazy performance, but did not see his inner seriousness and obsession—especially when he laughed, he was smiling on the outside, but it was definitely not a smile inside, but three points of sadness. points epilepsy.

This kind of insanity is the "trait" of small people, similar to idleness.Well, if you turn the five words "smiling and half-step crazy" in the movie into actions, you can feel that feeling-with a smile on your face, walking half-step and half-crazy.

I have always believed that there are not many actors in the entertainment circle who are closely related to the tastes of the people, and it can even be said to be rare. Most of them wear various costumes representing the elite and aristocratic culture, and then pretend to be happy with the common people Pseudo-grass roots in one piece.

Therefore, there is no doubt that Zhou Qiming will be deeply loved by the audience and has a bright future.

Look at the kernel again - I know that many colleagues will say, there is a kernel in this bad movie with endless spoofs?
Yes, when I watched it carefully for the second time, I felt something in my heart-this kind of spoof, or the deconstruction behind this spoof, is the biggest core of this movie.

Compared with the superficial spoofs, this kind of deconstruction is the most touching young people's hearts.

Yes, according to my rough survey, the biggest audience of this movie is young people, especially the new generation of young people who grew up with the Internet.

Speaking of which, the reason why there is such a big difference between word-of-mouth and box office results in the film critic circles is the answer——

Our generation of film critics, who are accustomed to orthodox narratives, of course think it is a bad movie; but in the eyes of young people, it is a rebellion against orthodox narratives. stale;
Film critics temporarily control the right to speak, so the word-of-mouth of the film critics is bad; and the new generation of young people has begun to become the backbone of society and become the mainstream. They vote with their feet.

It is conceivable that in the next ten or 20 years, this movie may become an undoubted classic; but ten or 20 years later, it may become a general spoof movie; Our aesthetics must also allow the next generation to overthrow their aesthetics.

So going back to the movie itself, I have to go back to my previous point of view-Wang Wei is one of the directors who understand the market best, and even one of them can be removed.

He saw the tendency of the Internet to be grassroots. Well, it should be said that our Chinese cultural atmosphere has always had a tendency to be grassroots. Therefore, he provided a grassroots totem and achieved great success.

But I still want to advise Wang Wei that for industrial products, it is only natural to cater to users as much as possible; but for spiritual products, if they completely cater to the audience, it may eventually lead to vulgarity.

And for my colleagues, I just want to say one thing, go online more, otherwise you will become more and more confused about this era..."

Charlotte's film review was widely circulated.

For film critics, some people dismissed it, thinking that he was catering to the "vulgar" public;

But no matter who it is, they have noticed the role played by the Internet in this "war".

Many film critics turned their eyes to the Internet, only to find that "Tang Bohu Spots Autumn Fragrance" seemed to blow up the Internet overnight, and the tool was an "emoticon package" they had never heard of!
——The explosion of social and communication platforms like Penguin Communications has given netizens a reason to post emojis; the deconstruction of authority and seriousness in "Tang Bohu Spots Autumn Fragrance" has stimulated netizens' desire to create.

By adding meaning words or reinterpreting the famous scenes and shots of the movie, netizens are eager to create matching emoticons.

And because these emoticons are so easy to use, more netizens pay attention to where the emoticons come from, and then become fans of this movie.

Some film critics finally understood why Charlotte had them surfing the Internet more - with the popularity of this movie on the Internet, there is nothing to stop its success.

And just when these film critics were confused, astonished, and lamenting, Wang Wei finally responded to this, um, a pissed off response——

"I'm glad that there are still people who can speak human words in the film critic circle!"

……

　If there is a lot of water content, it will be noted in the title. Alas, honest people like scumbag authors are really rare~~~
　　
　
(End of this chapter)