I have a flow system

Chapter 45 Making Differentiated Products - Delicious Mooncakes
The matter of Tmall Supermarket is over on Wu Zhou's side.

Dagang wants to see when he will finally compromise after withdrawing all activities on Wu Zhou's side.

After staring at it for a few days, I found that Qiao Fei's family's performance had almost no impact.

"Dagang, what's the matter with you and Qiao Fei's family?" Although Hemu has left, he still has a good relationship with the merchants.

As soon as he left, he cleaned up his previous big business, and Hemu was also a little dissatisfied with Dagang.

In fact, when the two met for the first time, they didn't feel right.

Dagang is very good at coming and coaxing the leaders of the group to be very happy.And in Hemu's view, this is a flattering role.

It's just that I haven't changed jobs for a few days, and a large number of businesses have come to find me.

"Brother, it's fine if you don't go."

"What's wrong?"

"You don't know, Qiao Fei's family was directly blacklisted by Dagang. All activities will not be approved, and new products will not be reviewed. If it weren't for their very good supply chain management, the high turnover inventory of this wave of 618 promotion , they must have lost a lot of money."

Then Qiao Mu knew. . .

Dagang looked down on Qiao Mu, and felt that he was too soft-tempered, so he mixed up with those small and medium-sized businesses.And the mess in the group doesn't look like a serious work group at all.

"It's nothing, it's just that they don't cooperate with my work. Of course, I can't waste platform resources on such ungrateful merchants."

After a brief description, Hemu probably understood that the two people's offices are not far away at the moment, so Dagang could see the expression on Hemu's face.

That complicated look, how should I put it, just feels like I am speechless to myself.

Qiao Mu opened his mouth to speak but stopped, and finally waved his hand.

After a few days of simple contact, I also understand that an old fritter like Dagang cannot listen to persuasion.

I just thought that Qiao Fei's family was introduced by him, but if he was disturbed by this kind of person in the end. .

That f*ck. . .It seems to be okay, and then we will see how much his performance can increase.

"Mr. Wu, we have found a suitable product for our paper category recently. If not, I also have some product recommendations..." Hemu opened DingTalk and took the initiative to chat with Wu Zhou.

A few more days.

Dagang has not yet seen Wu Zhou's softness. The important point is that the performance of Qiao Fei's family has not declined at all due to the reduction of activity pits. The performance is very stable. It has not increased much, but it has not declined. .

Firmly control the position of top1, making him look disgusting as if he ate a fly.

As for my own key support, those big names in competing products piled up with various activities and resources are stunned. . .

This tmd does not mean that it is increasing the profit and loss of the category.
"It's unreasonable..." In traditional offline store experience, those pile-up activities are particularly high-volume, and manufacturers will bid and even compete for those pile-top activities for some other benefits.

At the beginning, he felt that online and offline are always the same.Those high-traffic activity locations are not equivalent to offline piles.As for Wu Zhou's previous sales, of course, it was only after participating in so many activities.

but now. . .It seems to be different from what he thought.

"What do you think of the traffic of this product?" He thinks highly of himself. Except for some simple training when he first joined the company, he has been doing things according to his own understanding and logic.

Letting him ask people now feels a bit embarrassing, but seeing the dazzling sales of Qiao Fei's house, he has no choice but to bow his head.

After all, if you know yourself and the enemy, you will never be imperiled in a hundred battles. I don't know how Qiao Fei's family got started, so how to deal with it in a targeted manner.

"Well, do you still have some questions? Do you know which activities these traffics correspond to?"

Dagang was thinking hard about how to target Wu Zhou.

Wu Zhou is busy with other things here.

It’s already July, and September is the Mid-Autumn Festival. During this period, Wu Zhou’s final decision on mooncake products is currently planned to be finalized in July, put on shelves in early August, aim for word-of-mouth and popularity in the middle, and finally sprint to harvest the market in the second half of the month. . .

The first bucket of gold in life is the love moon cake. Wu Zhou still remembers the high price and the turnover of several million in a day.

Others can earn this money, so of course Wu Zhou can.

The current high-priced moon cakes are actually mainly for gift giving.

The most important thing about gift-giving is the direct expression of value.

This is why famous brand moon cakes are so popular.

It's not just that the price is high enough, but that consumers have high awareness. You can't expect others to bother to guess the price of this item as a gift.

As for Wu Zhou's side, it is obvious that there are still quite a few flaws in terms of branding.

What Wu Zhou thought of was to reflect the sense of value of the product in the details of the product.

Everything from packaging to housekeeping needs to be studied carefully.

The first is the contents, which is the protagonist moon cake.

Moon cakes are divided into filling and skin.

For stuffing, look for things on the market that consumers find expensive at a glance, such as bird's nest and abalone. . .

As for the flour, you can work on the raw material side, the raw material of that kind of flour is the best. . .

After the value is reflected, it comes to differentiation.

When all merchants are studying how to package their products well for gift giving.

Wu Zhou went in the opposite direction, making the mooncakes taste better first.

There are many kinds of mooncakes on the market now, and there are countless brands.

But the taste is the same, slightly different, but the difference is not big, and it is generally too sweet and greasy.

In other words, moon cakes were originally a delicacy, but now they have become a ritual commodity.

Therefore, Wu Zhou's first thought was not to find a factory for production, but to directly find Huashi Capital, and asked them to help find some pastry masters. Money is not a problem.

Huashi has people who directly communicate with Wu Zhou. After all, Wu Zhou’s investment is not small, and now the process has come to an end, and the cooperation is almost guaranteed.

Helping Wu Zhou solve the problem is tantamount to helping his own business.

Although I don't know why Wu Zhou needs pastry chefs here, it just so happens that they have invested in a national chain cake shop.

Simple resource docking is enough.

After connecting with professional people, the product process goes faster. No matter the cost, high-quality raw materials, expensive fillings, and the most primitive methods are used to make batches of exquisite and delicious mooncakes with different tastes.

Regular ones are also made, such as egg yolk mooncakes, Liuxin mooncakes, and five kernels, but they have to be a little later. . .

These processes will be filmed, edited, and recorded by Wu Zhou's professional photography team, and then divided into multiple short videos and sent to Shaker and WeChat public accounts.

The theme is, Mid-Autumn Festival, let moon cakes return to history, with 'food' as the first.

Three videos correspond to one mooncake.The whole process from material selection, production, to sharing with random passers-by.

Start with a collection of exaggerated facial expressions, which of course have to be real. . .

(End of this chapter)