I have a flow system

Chapter 37 Formulation of Membership System
After the credit line of Tmall Supermarket came out, Hemu greeted Wu Zhou immediately.

Then in less than 10 minutes, the money was withdrawn to the company's account.

At the same time, orders for department store products were also sent to factories, allowing them to expedite stocking.

Pay half of the amount first, and wait a month for the rest.

The manufacturer readily agreed, and the big customers couldn't afford to offend them.

The production of goods is overtime, scheduled on June 6.3, and the goods with a value of 6.5w on June 500 are ready to be sent out.

The supply chain contacted by Hemu arranged a green channel for storage on 6.7.

But during the big promotion period, the transfer from the transit warehouse to the whole country is not as fast as before.

The inventory of snacks is also relatively tight, and the production line capacity is not a big problem, but the billing period still needs to be discussed.

However, the cooperation has not been long, and the trust between each other has not yet reached that level.

But considering the large amount of the order, Wu Zhou finally ordered another 300w for 500, and the rest needs to be paid within a month.

Wan Cong's cooperation here is obviously not as good as Hemu's, and he is not so active in running.

But it was still in time, and in the end, it barely squeezed into the inventory on 6.9.

Can catch up with the two outbreak nodes of 6.16 and 6.18.

"If you look at the financial statements, you can make a decent profit, but you don't have any money. You still owe a lot of money." Every day, I watched the performance explode, and the profits were also considerable, but Wu Zhou didn't have much in his hands. profit.

Even if there is a little profit, most of it has to be invested in traffic delivery, and even owes the bank, supplier, and even Ali platform over ten million in loans.

"It's better to be asset-light, and it's better to pay back faster." Wu Zhou wanted to make quick money for a while.

But just thinking about it, I still have to sort out the things at hand first.

The utilization rate of funds has to be further improved.

The bills of Tmall Supermarket are issued on the 1st, 11th, and 21st, which correspond to the order amount after the consumer confirms the receipt.

That is to say, the bill on the 1st is from the 21st to 30th (31st) of the previous month, and the consumer confirms the receipt amount minus the platform fee.

And on the 11th, it corresponds to the amount that consumers from 1-10 confirm to receive the goods minus the platform fee.

Then Wu Zhou's side will issue an invoice on the same day, and Tmall Supermarket's financial side will conduct another audit, and it is estimated that it will take another seven days.

Calculated roughly, even if the time limit is very good, the goods sold on the 1st will finally arrive around the 17th.

Of course, this is a very smooth situation. The actual situation is that most consumers now automatically confirm receipt, which is 15 days.Then it has to be added to the second bill, which corresponds to 20 days, and then it will be reviewed in 7 days, and finally it will be about 27 days.

In contrast, Tmall, Taobao and JD pop in the industry are much better. Consumers can receive the goods immediately after confirming the receipt.

However, the problem is the same. Most consumers automatically confirm receipt.

Wu Zhou has been thinking about this issue for the past few days.

Some people in the company said that Wu Zhou directly passed the industry's common methods such as cashback for positive reviews. This method may be useful for those with limited spending power, but there are few things that Wu Zhou buys that are cheap. .

And if you do this, wouldn't it lower the company's brand all of a sudden?

The last thing Wu Zhou thought of was the membership system and the private traffic pool, referred to as the private domain.

"The store implements a membership system, with five levels of silver, gold, platinum, diamond, and supreme. After each level, there will be more than xx% members. The level experience is based on the actual confirmed receipt amount.

Silver corresponding points: 100,

Permission: Delivery within 48 hours, priority delivery over ordinary orders

Gold: 1000
Permissions: Shipped on the same day

Platinum: 10000
Permissions: Same day delivery, limited customer service, random daily orders with small gifts
Supreme: 1000000
Permissions: Same-day delivery, exclusive customer service, birthday gifts, holiday gifts, product-specific customized benefits, designated orders with small gifts, etc. . .

As for why the supreme level requirement is so high.

The reason is that there are so many services. .

In the minds of ordinary people, to buy something, the product must be good, the price must be low, and the service must be in place, but this is almost impossible to achieve.

The real problem is: a good product, the price cannot be low.You get what you pay for. Don’t expect to spend 100 yuan to buy 200 yuan of quality. This kind of charity enterprise cannot survive.

Good service also needs money, after all, the cost of employing people is really not cheap.

Even Wu Zhou's current profit margin cannot support high-quality services.So the threshold is necessary.

Everyone hates the privileged class, but what they hate is that they are not that privileged class.

The membership level system is like a game upgrade, allowing consumers to pay more silent costs and form better loyalty.

At the same time, higher grades have another bragging value.

In social reality, everyone hopes to live a good life, especially to live a better life than others, and not to worry about being few but suffering from inequality.

Harvard University did a social test.

The monthly salary of a job is 1w+, and the monthly salary of b job is only 5k. People with a discerning eye will definitely choose a at first glance.

But most people choose B.

Because there is a hidden condition of job a, that is, the salary of 1w is lower than that of the people around.

The hidden condition of job b is that the salary is higher than the surrounding salary.

They would rather have a lower salary than look better than others.

If you give a small gift, it has two effects.

1 is a new product trial, users with platinum and above,
After the implementation of the membership system, the current membership level will be sent to the purchasing consumers in the form of SMS at the first time.

And inform the activation conditions, the activation conditions are to follow the official WeChat public account and bind the information.

First, this can prevent consumers from purchasing on different platforms, resulting in the inability to synchronize the hierarchy and unable to enjoy membership services in a timely manner.

Secondly, the company also gives certain rewards for such troublesome behaviors of users, such as a random amount of new products will be given away for free every day.

One is from the perspective of the members' own interests, and the other is the benefits provided by the company.

The current execution efficiency on the company's side is still acceptable. After one day, it has been implemented in sevens and eights.

The confirmed receipt amount increased by 261% from the previous day.

On the third day, the increase in the number of confirmed recipients slowed down to 62%.

On the fourth day, the increase in the number of confirmed recipients slowed down to only 18%.

But you must know that it is during the 618 period.

It's just that the incremental confirmation of the number of receipts in the past few days has reached 381w.

At the same time, in just five days, the number of registered WeChat public members finally exceeded 2.

And it is still growing steadily with 1-2k people every day.

When these members paid attention to Qiao Fei's official account.

And more surprises will be found.

For example, the product selection process and the classification of product pros and cons.

Let them know that the product is good.

followed by corporate philanthropy
Let them know that this brand has social responsibility.

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(End of this chapter)