I have a flow system

Chapter 353 The reaction of merchants
Although Wu Zhou just 'asked casually', Liu Bin would not talk nonsense!
But after thinking carefully, he replied: "Although the company's e-commerce revenue has not declined much compared with last year, I can still feel that the market's growth has been weak this time when I look at the traffic changes in the market every day. The first wave of the 618 big sale happened on June 6st, and the volume of the outbreak was far less than before! ”

'A glimpse of the leopard shows that there is a high probability that China's e-commerce will enter the stage of stock game! It will no longer be possible to achieve the same high growth as before. "

"And you have publicly said before that the future economic situation will not be very good! So... the e-commerce traffic in the next few years may not only be a stock game, but even a shrinking competition!" Liu Bin said at the end, he His eyes also widened a lot.

In the stock game, at least the basic market is still there, but if it is shrinking competition, then the cake will be less and the competition will continue to intensify, then the fighting will be serious.

"Most listed companies will pursue good-looking financial statements and good revenue and profit data. Simply put, they either pursue high growth or high profits! But once the overall market goes bad and revenue declines, these listed companies will Of course we can only work hard on profits!”

Generally speaking, once the financial data of a listed company is poor, it is easy to have a chain reaction! Especially if someone takes advantage of it!

First of all, the stock price must fall. The market is usually negative about poor financial performance (unless there is a good big pie).

The next step could then be for investors to sell the stock, leading to an even larger share price drop.

Then, if some institutions or analysts do not manage it well and their ratings are downgraded, it will affect investor confidence.

Then corporate bond evaluations, company image, and even regulators step in to scrutinize the company! ! !
The consequences are very serious, so listed companies are very concerned about the company's financial report. If the financial status is indeed not good, then they have to think about what kind of reasons to find, or what kind of pie to draw, so that the market and investors can accept it. !
This knowledge was also learned by Wu Zhou after he took the initiative to learn about the company and communicated with many capital investors during the company's preparations for listing.

Then the company's listing plan, which had been advancing, was directly shelved by Wu Zhou.

Anyway, now the company is almost controlled by Wu Zhou! Although Runan Capital also has a lot of shares, after all, this investment has given them excess profits. Even if Aiying is not listed at the moment, if they are really willing to sell their shares, there will be a lot of people outside waiting to take over, so there is no need to worry about selling!
"And think about it, how can the platform obtain higher profits!" Wu Zhou continued to ask in a guiding tone. Liu Bin's social status has 'grown' too fast. If he had not entered the Aiying Group, there is a high probability that he would not have it in this life. It involves this.

I can only be a merchant who 'let the platform control me'.

Of course, most 'successful people' are actually similar!

"The platform's profit mainly comes from the platform's commission and traffic promotion fees!" When Liu Bin gave the answer, he roughly understood what Wu Zhou meant!
"We need to think carefully about open source, but we also need to think carefully about cutting costs! Businesses are already having a hard time now." Liu Bin couldn't help but muttered. There is indeed no problem with Aiying Group's current e-commerce business, whether it is revenue or revenue. profit!
But after all, Liu Bin came from a small business step by step, and his wife is still doing "operation work". When the two of them chat on weekdays, his wife said that this year's platform promotion expenses The proportion is getting higher and higher! And the effect is not as good as last year!
Of course, looking at it now, I can still live with it. I hope to get better soon!

But now, think about what Wu Zhou just said!
"Maybe it will get worse!"

Although Wu Zhou didn't give him the answer, he let him figure out what to do!
Liu Bin lowered his head and left Wu Zhou's office. His brain was constantly running, thinking about the present and the future!

Wait until he returns to the e-commerce department! All operations and assistant staff were directly pulled into the conference room! Had a small meeting!

"I won't sign this sudden contract!"

"If a waiter or a salesperson contacts you, tell them that our company has budget management. Once this contract is signed, our previous budget plan will be exceeded, and it is impossible for the company to pass it! And if it is passed by force, the company will Bian will impose performance penalties on our entire department!”

"Next time, if there are any fee requirements for similar activities, it's best to tell them in advance, so that we can apply with the company!"

"In addition, our current revenue is too concentrated on Alibaba and JD.com, and other platforms also need to study how to do it!"

"Doushou has a lot of traffic. They want to develop e-commerce. The potential in the future is very great. It can be used as a key project and it should be done well!"

"We can also focus on overseas channels. At present, the company's good reputation has also opened up in the international market. As long as the products are suitable and promoted properly, our products will definitely sell well!"

“Because the quality of similar foreign products is far inferior to ours!”

"Finally, don't be limited to our existing products and major categories of business, copy the company's existing successful experience in product development and operation, and enter more market categories! For example, benchmark against the top luxury products and cosmetics in Europe and the United States!" Liu Bin After explaining this in a hurry, the meeting ended in a hurry!

Then, everyone is busy.
Soon, the news that Aiying refused to share the event expenses equally reached the people in charge of those platforms!

After that, the revenue, which had plummeted by more than 70%, actually dropped by another level!
But not all platforms are so extreme!

And in addition, Aiying Group’s own platform, quality manufacturing.

On June 6, a message pop-up box was also sent to all merchants who had settled in the backend!
"All red envelope fees for the quality manufacturing platform will be borne by Aiying Group. Merchant friends, don't worry!"

Most e-commerce sellers operate multiple platforms!
Coupled with this period of time, the big red envelope activity has become so huge!

Soon, the information gradually spread from within the merchant.

First there were some traditional media channels, but the spread of these messages was very narrow, or even directly blocked.

"I just posted a short post to complain, and my account was notified that it will be banned for a month! Is there any mistake?"

“Don’t you know who the major shareholder is behind this platform!”

"Damn, I didn't think of it!"

"Ah, it's normal. Internet media channels are all private. These companies are private companies. The fundamental reason for the existence of companies is to make profits, and most of the big investors of these media platforms are these big companies!"

"You are still too naive. Otherwise, why do you think you rarely see the 'scandals' of these big platforms! It is precisely because these companies and the rich are so true, good and beautiful, haha!"

"The media should still be controlled by the state! Damn it, if we do this, we will see whatever the capital wants us to see, and the information will be too limited!"

"In our country, there are at least some official media, which are much more objective! These online media do not dare to make mistakes! But it is even worse abroad! Most of the media are in the hands of a small group of people! Ordinary people living in it , is the real seriousness of the 'information cocoon room'."

However, even if the platform does not restrict it, under normal circumstances, it is difficult for this kind of news to have high exposure.

After all, it has little relevance to the interests of ordinary people. After all, ordinary consumers will enjoy real discounts no matter what!

Merchants have lost some profits, so what does that matter! These businessmen, if they make so much money on a daily basis, they should spit it out!

"Ordinary merchants like us simply can't stand the platform's method of cutting leeks! The activity fee is too high."

"After this big sale is over, sort out the detailed data! See how much you lost! Make sure you know what you've lost!"

"There are still Double 11, Double 12, and New Year's Goods Festival to come! These are big promotion times! If we continue to do this, we must make plans in advance!"

"It's not a problem to continue like this. We still need to spread risks. We can't put all our eggs in one basket! In the product department, look for those really good factories to see if they can cooperate with us and upgrade their products. On the company's side The follow-up focus will be on Doushou e-commerce and quality manufacturing! ”

"Finally, let's contact the factory to see if we can get some support! We can't be the only ones losing this money!"

Except for a very few exceptions, most merchants, when faced with the 'new requests' issued by the platform at any time, seem to have a choice, but in fact they have no right to refuse at all!
This is the premise that domestic platforms do not have a complete monopoly!
(End of this chapter)