The years of red flags

"The most important thing about Internet products is the user base." Jiang Hua explained impassionedly: "You have 100 million users. No matter how rubbish your product is, it is still valuable. No matter how perfect your product is, you only have a thousand users." , that’s rubbish.”

Brother Xiao Ma's eyes lit up. He already knew that he had won the righteousness of Shenwen. He also understood what was most important in the Internet era and how the company should develop in the future.

"So you should understand now that it doesn't matter if he registers a hundred QQ accounts. As long as one is in use, we will make money. If he gives this QQ account to his friends, he will be our free promotion ambassador. , it doesn’t cost a penny, and it has such an effect that even advertising can’t match it.”

Xiao Ma nodded immediately: "I understand everything, boss. Not only can we not make it more difficult to register now, we must also simplify the registration steps so that more people can register more QQ numbers, so that our registered users can register in a short time. It becomes huge inside.”

"There will definitely be many Internet companies that want to get involved in the instant messaging industry in the future. The bigger our base is now, the more users we will have in the future. If three acquaintances own QQ at the same time, then their common friends will also use QQ." ." Jiang Hua said with a smile: "So QQ must always put users first, and the number of users is the cornerstone of our company."

Xiao Ma smiled and said: "Expanding the number of users is not a problem. The problem is that boss, you have to continue to invest money. Our servers have to continue to expand, otherwise they will not be able to support large-scale data."

"If you invest, you will have no problem burning the funds for another five years." Jiang Hua said with a smile: "As long as the number of users is large enough, these funds will be trivial in the future."

Jiang Hua raised a finger and said: "Let's set a goal. By the year 2000, QQ's registered users will exceed 5 million, and if the number of people online at the same time can exceed 500,000, it will be a milestone victory."

Xiao Ma closed the notebook excitedly: "Boss, I will make a military order with you. We will definitely achieve this goal, and only a little more."

"I completely believe in you." Jiang Hua said with a smile: "I have always maintained the greatest trust in my companies and let you use your talents and whatever ambitions you have."

"Boss, I have a friend named Zhang who graduated from college like me." Xiao Ma said anxiously, "This person has great talent and I want to recruit him into our company."

"Don't avoid relatives when recruiting talents. If you are really talented, just recruit them." Jiang Hua said with a smile: "But I have something to say first. After entering the company, he has to be like you and start from the bottom. You have to Convince others.”

"Understood." Xiao Ma said happily: "This friend of mine is very talented, and he doesn't bother to be in a high position as soon as he comes up. He will definitely climb up as quickly as possible."

"I like such energetic young people." Jiang Hua said to several other people in charge: "If you have friends who are also such talents, you can introduce them to them. As long as you can contribute to the development of the company, I will welcome them."

Although this will cause nepotism in the company, Jiang Hua is not afraid. He has many ways to deal with it.

After returning home from dealing with things for a day, Jiang Qiuyun was watching a cartoon with his younger brother. Jiang Hua was sitting next to him and watching too. After the cartoon ended, an advertisement suddenly popped up.

"No gifts will be accepted for the holidays this year. All gifts will be melatonin."

I found this advertisement annoying in my previous life, but seeing it again in this life makes me feel haunted. The key is that this crappy advertisement is broadcast several times, which is a repeated barrage of fire.

"This advertisement is so annoying." Jiang Qiuyun said disgustedly: "If it were me, I would definitely not buy this crap." Jiang Hua smiled bitterly. A certain health care product dealer without a great virtue named Shi, relied on With such a bad advertisement, it has become the number one seller of health care products for seventeen consecutive years. It is also relying on such a bad advertisement that it has successfully transformed health care products from body care products into New Year and holiday gifts, saving the health care market. Routine.

Jiang Hua returned to his study, picked up the phone, rummaged around, and found the phone number of a certain person named Shi who was missing Dade.

"Old Shi, you are lacking in virtue."

"Hahahaha, I haven't done anything yet, why am I missing a great virtue?"

The person on the other end of the phone was very angry, and his voice was in a good mood. Lao Shi's shabby settlement could be regarded as a turnaround.

"It's not unethical. Look at your advertisement." Jiang Hua said with disgust, "You put it on TV and fundamentally insulted the TV signal."

Lao Shi didn't take Jiang Hua's complaints seriously and asked proudly: "Boss Jiang, you are an old man in the business world. Please give me an evaluation. Is my advertisement a stroke of genius?"

"Transfer the concept. Turn the health care products that have been ruined into necessary gifts for the New Year and the holidays. It is a stroke of genius. But without the great virtue, how many people across the country are gritting their teeth and cursing."

Lao Shi laughed loudly: "Swear, you can scold me as you please. The more people scold me, the more people will accept my advertising message. This is a great thing for my product."

"I can tell by your voice that you're in a good mood. Are your sales impressive?"

Lao Shi slapped the table and said excitedly: "That must be very impressive. The supply exceeds the demand. I am creating a trend and packaging my products into high-end gifts for the New Year and festivals. Don't we flower growers pay attention to personal appearance?" Well, especially when visiting relatives during the New Year and holidays, you can’t lose this face.”

"In terms of marketing, you are simply a genius." Jiang Hua praised: "But don't forget one thing. The main people watching TV now are these children. The more they watch now, the more they will hate your products in the future. The more you use, the more likely you are to have a consumption gap for your product in ten years’ time.”

"It doesn't matter, I never planned to dominate the world with one product package." Lao Shi said without hesitation: "I don't even dare to expect that my melatonin can be sold for ten years. This is just a life-saving straw for me now, to pull me out of the quagmire. That’s enough.”

"What about the future of Melatonin? What else are you going to do?"

Lao Shi said with a smile: "When I feel settled here, I will take that website back from you. I will run my portal properly. The next step is naturally to find new business from the Internet."

"Take your broken website away quickly." Jiang Hua said with disdain: "I can't help it, I really can't help it. I've been tossing it in my hands for a year, but there's no improvement."

(End of this chapter)