Reborn in the red years, I am farming in space

Chapter 706 Layout Sales Network

"Why are you talking about contract processing?"

After leaving the gate of the purchasing station, Huang Xuan was puzzled: "Just say it's produced by our Orchid Flower Cosmetics Factory, can't you?"

"No."

Luo Xuan shook his head: "It smells far away and smells near, and foreign monks can chant scriptures. Whether you like it or not, these concepts still exist."

Cosmetics, if the customer knows that it is produced in a small broken factory in a certain valley.

They will definitely have great doubts about this cosmetic in their hearts.

And once customers have such doubts, they will be infinitely magnified by them if there is any slight unsatisfactory point in the process of using the product in the future.

As a result, a large area of ​​distrust of this product has been triggered.

But if we say that this product comes from the "Shanghai Stock Market" with the best reputation in China.

And it is designed and deployed by the most top professional team in the world.
Just ask: Which customer will believe half of it before using it?
When customers use it, they will at least have doubts about this product in their hearts.

As for cosmetics, although the essence still needs to pass the quality test, the influence of psychological effects cannot be ignored.

The same two products:

Assume that everything inside them is exactly the same.

One of them is produced in Shanghai, and the packaging of this product is very exquisite.

Of course, its price is not low.

The other product is produced in a small valley in Shilipu.The packaging is simple and the name is rustic.

Not only does this product have enough weight, but its price is also very low.

Just ask: What kind of preconceived impressions will these two products leave in the minds of customers?

This is Luo Xuan, who would rather create a "substitute production" last.

And I don't want to openly admit that these cosmetics are the reason for the products produced by the "State-owned Tuocheng Orchid Flower Modern Daily Chemical Factory".

Moreover, this small factory is obviously located in the Shilipu production team in Zhimi County.

Luo Xuan wants to register the name of the factory, and set up a "state-run Tuocheng Lanhuahua Modern Daily Chemical Factory".

If it wasn't for the fact that the Bureau of Industry and Commerce didn't allow it, Luo Xuan would have planned to hang up the name of "Tianchao Lanhuahua Modern Cosmetics Company"!
Whether the factory is large or not is another matter.

The banner that hangs out must be scary.

It must make people feel that this factory has a great background and strong strength.

Just like later generations, there are many cosmetics that sell well in the market, but in fact their manufacturer is just a small workshop next to the Guancheng landfill.
Although Miss Huang Xuan is smart, her thinking is still limited by the times.

That's why Huang Xuan couldn't figure out the real intention of Luo Xuan's move.

Peng Yong also opened his mouth and said, "The situation Luo Xuan mentioned just now, I walked around Yangcheng this time, and I have a deep understanding of it."

"When it comes to packaging design and printing, it is absolutely right to hire designers from isolated islands.

Whether it is in the design and matching of patterns, or the blending and application of trendy elements, they are indeed unique. "

Peng Yong said: "If you want to talk about the international standards of commodities and the concept of the decadent old capitalist commune, people in Xiangjiang are more familiar with these aspects."

"Over time, a concept will be formed that if you want to do packaging printing and design, you have to find designers from isolated islands to do it."

Peng Yong explained: "And if you want to export the goods to Europe and the United States in exchange for foreign exchange.

I still have to go to Xiangjiang, find a trading firm as an agent, and let them handle customs, taxation, testing, pricing and other things by themselves. "

"Oh, I seem to understand a little bit."

Huang Xuan suddenly realized: "Our products, people nearby must know that they are produced in our small factory.

But the scope of knowledge is limited to them.The people in Saibei are so big, and they are more than [-] to [-] miles away, so they don't quite know where these products come from.

Even if they knew, they could dispel a lot of their doubts when they heard that this was the "branch" of Shanghai No. [-] Daily Chemical Factory, which was set up in Saibei. "

"Correct!"

"As the old saying goes, the truth does not travel within five miles. If any piece of information spreads a little farther, the structure will completely change."

Luo Xuan said with a smile: "It's the same reason. Our factory is still small and rustic.

But as long as we get through the start-up period of the previous one or two years, our factory will be renovated and expanded by then.

When we develop to that level, a brand-new "Lanhuahua Cosmetics Factory" with a very modern atmosphere, strong capital and R&D capabilities will stand proudly on the land of Saibei! "

"Wow, at that time, who would dare to look down on us, a small factory that was once unknown?"

Huang Xuan and Peng Yong's eyes lit up: "Thinking that our Shilipu production team actually has a key enterprise with a 'provincial prefix', then our hard work these days is really worth it!"

"There will be that day."

Luo Xuan smiled: "Let's go, let's go to dinner first, and when the leaders of the supply and marketing cooperative go to work in the afternoon, let's talk about the issue of selling over the counter."

Plug the restaurant.

Saibei's mixed dishes are very special, such as vinegar-splashed sheep's head, lamb offal, crispy chicken, stir-fried donkey meat, meat hook chicken, sand-covered lump soup, potato stewed chicken, old bowl fish.
At noon today, because I want to invite the leaders of the city supply and marketing cooperative to dinner.

So Luo Xuan ordered a large table of dishes, and also ordered a whole case of "Old Yulin" wine.

During this period, there is no requirement not to drink alcohol while on the job.

Saibei is bitterly cold and the climate is cold.

Over time, people here like to drink a few sips.Some people even got up early in the morning, took out a wine bottle, and took a few sips.
"Drink so old Yulin?"

The purchasing surname of Bai camel city supply and Marketing Cooperative, only to hear him say: "Let's drink Tuo brand wine today, it will be stronger."

Those who can do purchases in the city's first-level supply and marketing cooperatives are all well-informed people who have traveled all over the world.

Purchasing Bai Junjun wanted to drink Sichuan wine, and other leaders of the supply and marketing cooperative were inconvenient to raise objections.

"Just drink Old Yulin."

Luo Xuan stood up and suggested: "We Saibei people, we should drink our Saibei's wine. This is also to support our Saibei enterprises so that they can grow bigger and stronger, so as to create a better economy for our local area. benefit."

good!Comrade Luo said it well! "

The director of the supply and marketing cooperative took the lead in applauding: "If our businesses in Saibei can be prosperous and flourishing, it will be of great benefit to us in Saibei to provide employment and increase fiscal revenue!"

The people present all applauded: "Yes, we people in Saibei have to support our enterprises in Saibei!"

As soon as this sentence comes out,

The director of the supply and marketing cooperative seems to have reacted suddenly and realized something?
He looked at Luo Xuan meaningfully, and then pretended to be nonchalant and started raising his glass to toast.
During this period, many people had a strong regional concept.

It is not even an exaggeration to say: Local Baohu, these things are done openly
It is not uncommon for drinks from neighboring counties not to enter the territory of another county.

After a midday meal of wine, everyone dispersed in a daze.

"Luo Xuan, this meal cost more than 30 yuan."

Huang Xuan also drank a few cups, and her face was slightly red at this time: "But at the dinner table, why don't you talk about the issue of our products being sold over the counter?"

Peng Yong also echoed: "Yeah, didn't you say something bigger, drink three glasses of wine on the wine table, and basically the negotiation is over?"

"Different."

Luo Xuan shook his head: "If we are supplying a batch of kitchen knives, wicker baskets, etc. to the supply and marketing cooperative, and discussing such things at the wine table, then there is absolutely no problem."

"Because the quality of these products can be seen at a glance. The next thing is how to price them after they are supplied."

Luo Xuan explained: "The quality of products such as pottery pots, wicker baskets, and hoes is very intuitive. If you want to sell faster, as long as you set the price a little lower, you can solve the sales problem very well. "

"Our cosmetics are different."

Luo Xuan said: "First of all, the quality of the product cannot be judged by looking at it intuitively.

And even if it is the same product, because customers have different skin properties and the environments they use are different.

Therefore, any kind of cosmetics cannot meet the needs of all customers.Just like our hand cream, maybe those salespersons on the counter use it, and the effect will be very obvious.

But if you apply it to the coal mines, the workers who go down the mine, or the masons in the quarry, it may not be able to have an immediate effect. "

"So the person in charge of the supply and marketing cooperative has doubts about our products.

It is also normal to have concerns about the question of "whether we can solve it and how to sell it". "

"If we can't build up the brand, we can't build up the reputation of our products as soon as possible."

Luo Xuan patted Peng Yong on the shoulder: "Even if the director of the supply and marketing cooperative is your uncle, even if he stands on the counter in person and tries his best to sell for you, it won't help."

Huang Xuan asked: "So it seems that it is really not easy to solve the problem of sales. What should we do next?"

Luo Xuan laughed and said, "Sleep!"

So, in the end, Luo Xuan found two rooms in the "State-run Pratt & Whitney Guest House", and everyone slept peacefully.

Generally, I have to go to the people in the unit to discuss things, and the most efficient time is in the morning.

Often at this time, the persons in charge of these units are completely at work.

So at this time, if you go to them to talk about things, generally speaking, the efficiency of handling things will be higher.

In addition, if you want to have a business with the other party.

Then it's the afternoon, when it's time to get off work.

During this period of time, when I go to the person in charge of those units, because the other party is in a hurry to get off work, they often have no patience to say anything to me.

As long as it does not violate the principle, as long as it is in line with the process, the other party will often adopt a "quick fix" attitude to deal with it.

What Luo Xuan wants is to put his products on the market as soon as possible.

As for the follow-up sales, you can only find another way by yourself.

If you expect those female salespersons on the counter to help you sell your products?

I'm afraid it's a bit of a wild card.
Lying on the bed in the guest house.

Luo Xuan's mind was running at high speed, and after much deliberation in his heart, there was only one thought: Advertisement!

The importance of advertising is self-evident.

As long as the advertisement is good, scrap copper can also be sold for gold price; don't say "wine is not afraid of deep alleys".

If anyone's wine is good, but it is located in a particularly deep alley.

And at the entrance of the alley, 10 winemakers were brought to it, so I asked him if he was afraid? !

Even if the wine of that family is indeed better than others, but under the siege of wolves, I don't believe that his customer source will not be diverted!
It can be said that: Advertisement is a top-down pull effect, a good advertisement can greatly enhance the image of the brand.

And the salesperson on the counter, they sell hard, this is just a kind of promotion.

If you want to sell your product well and sell well, both pull and push are indispensable.

Therefore, in order to sell a good product, it must be accompanied by very good packaging and publicity, which is a must!

But how to advertise?

And in what form should we advertise?
During this period, there were no advertising agencies all over the street.

Therefore, if "Orchid Flower Cosmetics" wants to advertise widely, it is an essential and important step to carry out an overwhelming advertising campaign.

But there are also many types of advertisements.

For example, in radio stations, direct advertisements.

But this method is not feasible in this period. The radio and TV stations are the mouthpieces, and they don't accept these things.

Luo Xuan is going to adopt a roundabout strategy: Find a radio station and make advertorials!
For example, a cosmetics factory allocates a little money to help those people in need, and even directly engages in donations and education.

Then write a newsletter and send it to the radio station.
There are actually many other similar strategies and methods.

Advertisements for radio stations should be done.

But those are radio waves in the air, which belong to a relatively high-end form.

As for down-to-earth advertisements, Luo Xuan is also seriously considering:

For example, door openings, car body advertisements, wall advertisements, and even invite the Yangko Team to perform on the street.
Moreover, on the streets, the walls are painted with slogans and slogans. Absolutely no company would think of doing wall advertisements.

But even if it is to make wall advertisements, it is not so easy to implement.

Most of the owners of those walls don't have any economic concepts, and they don't know that these things can also be turned into money.

And, due to the problem of management thinking.

There may be some departments and businesses will not be allowed to advertise on the walls
For these things, Luo Xuan needs to think carefully about the countermeasures to achieve his ultimate goal in a flexible and changeable way.
And to do these things well, the workload will be very large: if you want to place wall advertisements in the entire Camel City area, you can imagine how big this project will be?

It seems that

It is necessary to train Huang Xuan, Peng Yong, Jian Teng, and Chen Xiaobai.
(End of this chapter)