Daguo Technology starts with mobile phones

Chapter 9 Professional Recycling of Electronic Waste
The growth of counterfeit mobile phones has affected the sales of Xingyun mobile phones to a certain extent, but it doesn't matter, Liu Dalang is not only making money from Xingyun mobile phones, but also making money from counterfeit mobile phones.

India's annual mobile phone shipments can reach more than 1 million units, and the counterfeit market can reach at least 15% of the market within the past two years.

In the next six years, the share of counterfeit phones will not be less than 18% every year.

Perhaps the current production capacity of Xingyun Science and Technology Industrial Park is not enough to take up so many shares, but what about a year later?What about two years later?

Moreover, the domestic production capacity is absolutely sufficient, and low-priced mobile phones and low-priced accessories are continuously delivered to the Indian market from various channels.

The current foundation of Nebula Technology is solid. In July alone, Liu Dalang gained nearly 7 points.

He directly filled the production capacity of the D-level LCD screen and lithium battery production line to 10000 per hour, and all the excess LCD screens and lithium batteries were supplied to Mumbai Electronics City.

The D-level fully automatic assembly line, RAM, and ROM production capacity have been expanded to 5000 units per hour, and the daily shipments of Nebula1s and Nebula1 Pro have reached 8 units.

Nebula mobile phones are continuously being produced from Nebula Science and Technology Industrial Park, and a huge problem soon arises: the price of raw materials has risen!

"Boss, KTA said that if they don't accept the price increase, they won't supply us with raw materials!"

"It's too much! They saw that we made money, so they tried to get us!"

"They also said that labor costs have increased and tariffs have increased. I checked, and there is no such thing at all! They are lying!"

Jain is a good hand in marketing promotion and execution, but when he encountered this kind of problem, he didn't know where to solve it for a while.

Local raw material suppliers in India have raised prices, and the supply from other small countries in Southeast Asia is too fragmented. Imports from China need to pay tariffs, and cost increases seem inevitable.

Liu Dalang looked calm, and he had expected this: "It's okay, just sue them directly, pay a liquidated damages first, and then find raw materials from other channels, the price is not a problem."

As a result, the net profit of Nebula 1, Nebula’s best-selling model, will fall below 50 rupees, which is less than five yuan for a mobile phone.

Compared with the Kivu mobile phone that claimed to earn one yuan per mobile phone back then, Nebula Technology may be relatively dark, but compared to the rogue-like Apple, Nebula Technology exudes the brilliance of humanity.

However, the profit margin advertised by the manufacturer does not exceed a certain amount, and how much a mobile phone only makes, just listen to it, and you will lose if you are serious.

What can be seen by users is what manufacturers have tried their best to let users see.

Just like going to a physical store to buy a mobile phone, when a salesperson pushes a product, is it really because it's that good?
There are generally two purposes for sales, one is inventory, and the other is indicators. How could he really think about users, and he can count one by one!
It was only later that some manufacturers discovered that marketing alone could no longer make people willingly buy products with high prices and low configurations, so they quickly adjusted their product development strategies.

Liu Dalang is not worried about the price increase of those raw material suppliers in India. Maybe Nebula Technology will not be able to win the lawsuit, and it will not pay liquidated damages.

But it doesn't matter, he has other ways to not purchase raw materials from these suppliers, and that is to rely on "electronic waste".

In 2011, the annual output of e-waste exceeded 3500 million tons, and after the e-waste flowed out from developed countries, a large part of it flowed into third world countries.

India is the first to bear the brunt. I don’t know how much electronic waste is imported into India every year. After importing, the treatment method is also very simple, such as burying it on the spot or throwing it into the river.

How toxic is e-waste?
The simplest example, hexavalent chromium in metal anti-corrosion coatings, can easily pass through cell membranes and even enter the blood, causing bronchitis, liver and kidney failure.

In addition to chromium, there are also lead, mercury, nickel, polycyclic aromatic hydroxyls, brominated flame retardants, etc. in electronic waste, and the number of harmful substances is too numerous to count.

After burying and discarding these highly toxic substances, they flow into the land and groundwater, and there is no need to say more about the harm to the human body.

If you want to scientifically recycle and harmlessly dispose of these e-wastes, the cost per kilogram is enough to buy an Apple 4s. The cost is too high, so it is better to export them directly to these underdeveloped areas.

But think about it from another angle, among these e-waste, there are some raw materials most needed by Nebula Technology's production line.

What Liu Dalang has to do is to set up an e-waste recycling company to recycle these imported e-waste.

Then through the D-grade recycling production line redeemed by [Technology Book], these electronic wastes are converted into raw materials, which exceed the needs of Nebula Technology, and can also be used to compete in other markets.

However, this recycling production line is not cheap. Each D-level line needs 5 points, and the recycling rate is 10 tons per hour. The rate of superimposing ten lines into one is only 100 tons per hour.

"The cost is really high! It seems that the D-level sensor production line will have to be delayed..."

Liu Dalang sighed, and then notified Jia Yin to start arranging this matter.

"You Apple advertises how environmentally friendly you are every day. You don't send earphones, chargers, or data cables. A rag sells for more than 100. Let me show you what is truly environmentally friendly!"

Liu Dalang is a bit bloated. Although his goal is to save costs and make more money, which black-hearted capitalist would refuse to earn a good reputation while making money?
Ever since, a company called "Earth recycle bin" was established in Mumbai, which translates to "Earth Recycle Bin".

After recycling the electronic waste imported to Mumbai Port at an ultra-low price, it will be harmlessly processed into raw materials through the D-level recycling production line.

Then transport it to the Xingyun Science and Technology Industrial Park, the whole process is very confidential.

This kind of thing is good in all aspects, but there is one thing that cannot be publicized, because publicizing this kind of thing is not conducive to Nebula Technology's expansion of market share.

The waste recycling industry has existed for a long time, and it is not uncommon for recycled products to be reused, but it cannot be put on the bright side.

Because not many people can accept that the things they buy are made of recycled waste products, and it is better to see them as clean.

After the Earth Recycling Station in Mumbai was completed, it was in full swing, as was the Nebula Science and Technology Industrial Park. The Nebula 1 series mobile phones have swept the country and have become standard equipment for third-party users.

At the beginning of September, the total number of primary and secondary branches of Nebula Technology has expanded to 40.

Each of the 40 cities in India has a branch, and the next step is to develop in remote areas and rural areas that cities cannot take care of.

At the same time, the exterior design of Nebula's first TV has been preliminarily completed, with a size of 32 inches and a thickness of only 2.8 centimeters.

There is still a wide border on the front. Compared with the domestic designers, the designers of the R&D department are too limited in thinking.

Liu Dalang thinks that this may have something to do with the fact that these local designers have just come to Nebula Technology, and they have not yet fully understood the strength of Nebula Technology.

"A frame of 5.7 cm! Take a look at the sample for yourself, doesn't it affect the look and feel? Redesign it again! Control the frame to 2 cm!"

Limited by the packaging process, the two-centimeter TV frame is already the limit that Nebulas Technology can produce at present, and there is still a long way to go before the "true full screen".

According to Liu Dalang's plan, Nebulas Technology's new product launch event will be held in October.

In the remaining two months, the first TVs had to be finished.

Nebula Technology's first-generation TV does not need to be equipped with Nebula OS, nor does it need any fancy multi-screen interconnection functions.

Because the wifi penetration rate here is not high enough, and even smart phones have not yet become popular, so it doesn't make any sense to do multi-screen interconnection.

Instead of increasing the cost, it is better to be more realistic, to reduce the cost, lower the selling price, low price and high cost performance is the current direction.

Nebula Technology's first-generation TV product code name is Nebula AE 12, Nebula code name + letter + year number, simple and not fancy.

The Nebula2 series mobile phones of the same period will add infrared functions to all series.

Although there is no need for cross-screen interconnection now, the two products cannot be unrelated at all, and the infrared function has become the best choice.

Users who have purchased Nebula2 series mobile phones can directly find the remote control function on the main page of the mobile phone, and use the mobile phone to complete a series of operations that can be completed on the remote control.

This feature can also be used with other brands of TV sets.

However, Nebulas Technology Marketing Department will focus on creating an idea for consumers that two devices can be used together to be more useful in the later stage of publicity.

Just like buying mobile phone accessories, the same accessories, the same quality, the original is twice as expensive as the ordinary one, and people still prefer the original.

Using this psychology of consumers, and then distinguishing their own products from those of other manufacturers, they can harvest leeks recklessly.

Some products may really have unique technical content, while some products...

Liu Dalang didn't expect much sales of Xingyun Technology's first-generation TV.

After all, the concept of the Internet of Everything has not yet been popularized in China, let alone in India. Whether consumers buy it or not is another matter.

According to the thinking of normal people, to buy a mobile phone, you must buy a brand that specializes in mobile phones, and to buy an air conditioner, you must buy a brand that specializes in air conditioners.

But Indian consumers are different from domestic consumers in one thing.

They don't have such a high brand stickiness at all. The current TV market seems to be calm, just because the prices of the products of major manufacturers are on the same line.

The overall quality of the products is not much different, and the rest depends on which brand has better marketing and more promotional activities.

Compared with mobile phones, the profits of the TV industry are the real huge profits. A TV set worth 4000 yuan can plunge to more than 1500 yuan in half a year.

The cost performance is too low, the product lacks innovation, and the decline of TV media, a series of reasons lead to the reshuffle of the industry.

The mission of Nebula's first-generation TV is very simple, to let consumers know that Nebula has the ability to develop other product lines, so that it will not be awkward when entering the smart TV field in the future.

(End of this chapter)