Daguo Technology starts with mobile phones

Chapter 10 The first new product launch conference

(Chapter 8 content has been updated!)

The problem of product design has finally been solved. The appearance of Nebula AE 12, Nebula’s first-generation TV product, already has some shadows of future smart TVs.

The frame of two centimeters is narrow enough now, and the thickness of the whole machine is also controlled to less than three centimeters. The screen is still a D-level LCD screen, and the graininess of 480P is quite touching.

It can be said that the whole product is useless except for a slightly higher screen-to-body ratio and thinner, but its cost is very low, only 217 yuan per unit.

The screen still accounts for the highest cost. Fortunately, with the Earth Recycling Station, all kinds of raw materials are continuously sent to the Xingyun Technology Industrial Park, so that the cost can be directly reduced.

Liu Dalang immediately opened a second production line for D-level LCD screens, increasing the output to 3000/hour. As long as screens are produced, they are not afraid of being useless.

At the same time, the production plant in Nebula Science and Technology Industrial Park has been further expanded, because the first generation of TV products also did not reach the D level.

Moreover, the production capacity of the fully automatic assembly line is limited, and the cost of opening a separate production line is not as good as directly assembling it with workers.

According to Liu Dalang's plan, after the first D-class fully automatic assembly line is full, it will be used to produce Nebula2s and Nebula2 Pro.

Open another D-level assembly line to produce Nebula1 series mobile phones.

After November, all Nebula1 series mobile phones will be discontinued, giving way to the Nebula2 series mobile phones with increased volume and no price increase.

In mid-September, Liu Dalang asked Amir's subordinates to release some news. As a new generation in the Indian market, Nebula mobile phone naturally attracted a lot of attention.

Poor India's four major national mobile phone brands "MILK", before they emerged, they were knocked down by Nebula Technology.

After finally readjusting the strategy, preparing to make a comeback and compete with Nebula Technology in the low-end market, Nebula Technology turned around and released the news: Nebula 2 is coming!
"Hingyun Technology! Five months! Do you know how we spent these five months!?"

Jayne looked at the news on the Awakening Daily that Nebula Technology was about to hold a new product launch event, his eyes were red, and the employees on the side were full of worry.

"BOSS! Our..."

"Why don't you delay the press conference? I can't touch Nebula Technology!"

"Or we develop the press conference before their press conference, and take advantage of the time difference in between, maybe we can make a small profit..."

"It's just that our pricing..."

After saving money and food, Micromax has finally brought down the cost and produced an entry-level smartphone that costs only Rs 3587.

But after comparison, they found that this smartphone can't even beat the Nebula3399s, which is only priced at 1 rupees.

The hardware is not as good as it is, but in terms of software, they only have a dozen technicians, and the system uses native Android, but a set of beautiful skins has been made for the native Android.

The same MediaTek chip, Nebula1s has completely exploded their reskinned Android system in terms of software response speed, real-time network speed, signal, function, and system fluency.

Jayne also understands that Micromax may not be able to defeat Nebula Technology, but he just doesn't want to be reconciled. Why is such a good situation disturbed by an outsider?

What he didn't know was that compared with the Chinese mobile phone market, the competition in the Indian mobile phone market is simply too mild. The Chinese mobile phone market is the real demons dancing wildly, blood flowing like a river!
This is the reason why Liu Dalang is unwilling to return to China now, the fighting in the country is too fierce.

If Nebula Technology does not accumulate enough capital, it will easily become cannon fodder in the melee.

In the 3G era, domestic smart phones cost less than 200 yuan. What is this concept? A smartphone priced at 200 yuan is lower than the production cost of Nebula1s.

Without the support of operators, what can Nebulas do?In addition, the 4G era is coming soon, and the domestic mobile phone battlefield will only become more tragic, which is not conducive to the development of Xingyun technology.

Liu Dalang's plan is very simple, to kill Indian opponents one by one, occupy as much market share as possible in India's mobile phone market, rapidly expand itself, and complete capital accumulation.

Nebula Technology in the domestic 4G era may not be able to get in, but India's 4G era Nebula Technology has every chance to compete. This is the best opportunity for Nebula Technology to dominate the Indian market.

Of course, this does not mean that Liu Dalang will feel at ease as a local emperor in India. Even if there is no chance in the domestic 4G era, there is still a 5G era!
In the past few years, what Nebula Technology has to do is to continuously accumulate capital, continuously develop new technologies, and prepare for the future.

Under the leadership of Liu Dalang, Nebula Technology is ambitious and will target their main competitor at this stage: Nokia!
As for Samsung, they can't compete even if they want to. Moreover, Samsung is not interested in Nebula Technology, and their main market is not in India, so there is no need to fight Nebula Technology.

Even if Samsung does nothing, there will still be countless people who are willing to buy Samsung mobile phones at a higher price. This is an international giant!
Once the king of the feature phone era: Nokia intends to compete with Xingyun Technology in the market, but the problem is that it cannot compete!
The slow-moving Nokia can't compete with Nebula Technology in the current situation!
In the third quarter of 2012, the shipments of Nebulas mobile phones continued to climb in India, catching up with the shipments of Samsung mobile phones.

The market share of Nebula Technology reached 14.1% in a single quarter. If it is not limited by production capacity, this figure will be even higher.

Samsung's market share is still as stable as an old dog, hovering between 20% and 25%, while Nokia on the other side has fallen to 40.5%.

At the same time, the counterfeit power in Mumbai Electronics City has risen rapidly, and the market share of counterfeit mobile phones has rapidly expanded, reaching 16.3%.

One of the cheapest counterfeit smartphones has already hit 2000 rupees.

Mumbai Electronics City's counterfeit capabilities, expansion speed and counterfeit machine shipments can be called terrifying.

Nebula Technology's shipments of ultra-low-cost accessories are not large, but Nebula Technology also has channels for counterfeit accessories in China and other countries.

The former "King of the Shanzhai" is not called for nothing, and there are as many accessories as the Shanzhai needs.

There is just one thing, fake accessories and low-priced accessories are two different things and should not be confused.

Seeing the strong expansion of Mumbai Electronics City, Liu Dalang doubted himself for a while, and then figured out that the knockoff would not last long.

Relying on the momentary cottage, you may be able to make a lot of quick money, but at the same time, you will lose the opportunity to build a brand foundation and enter the regular market.

The goal of Nebula Technology is not just to make some quick money, they want more.

In mid-September, Liu Dalang spent 6 points to exchange for a C-level LCD screen production line, and superimposed the production capacity to 3000/hour.

C-level LCD screen production line: can produce C-～C+, 60P screen with 720hz refresh rate, production capacity: 3000/hour.

With the screen, the first batch of prototypes of the Nebula2 series were all released, and after debugging, they were sent to the BIS certification center immediately.

Another interesting thing happened during the certification period. The staff who certified the Nebula2 series of mobile phones found Jain and others with serious expressions as soon as the certification was over.

It made Jain think that the Nebula2 series of mobile phones had not passed the certification, and his press conference was going to fail, but the general manager grabbed his hand and asked seriously:
"Excuse me, can we buy a Nebula2 series mobile phone? I know it's against the rules, but... we can increase the price!"

When Jain heard that there was such a thing?A Nebula2 series mobile phone was directly given to each of the staff involved in this certification.

The style is up to them to choose, and most people choose Nebula2 Pro.

Not only because it is the most expensive and has the best performance, but also because it is designed with a "full screen" design.

There is no physical button on the front of the mobile phone. In India, where feature phones are still mainstream, full-screen smartphones are simply amazing.

It's just that this full screen is not a real full screen in Liu Dalang's view. Because of the packaging process, the four sides are not narrow.

The screen-to-body ratio is only 85.3%. Even so, Nebula2 Pro is still the phone with the highest screen-to-body ratio they have seen so far.

After getting the real phone, these staff touched it fondly one by one.

"My God, this feels so good!"

"There are really no buttons on the front!"

"There is a fill light in front! I can finally take selfies at night!"

"The screen resolution is really high!"

"Such a big screen! I want to see Padukone's latest movie!"

"You're superficial, I know a website that..."

"Ahem, it's alright, alright! Let's discuss these things privately, and hurry up and get Nebula Technology's certification report!"

The person in charge coughed twice, interrupting the staff's chatter that was gradually wandering, and two female employees chose the functional machine Nebula2.

Because the Nebula2 with the lowest configuration has undergone a relatively large upgrade in appearance, the box-shaped rotary phone has a smaller body and a higher appearance, which is more suitable for women.

The design inspiration comes from Tianyu rouge box mobile phone, but Liu Dalang's original intention of taking out this mobile phone is not to enter the Indian female market.

Less than 30% of women here have mobile phones, and 70% of women have mobile phones but have never surfed the Internet.

It seems that the market potential is huge, but in fact, due to various reasons, now is not the best time to enter the female mobile phone market.

Therefore, compared with the rouge box mobile phone, Nebula2 looks more business-oriented. Of course, the appearance of this mobile phone is also very high.

When all Nebula2 mobile phones have obtained BIS certification, Nebula Technology's first-generation TV Nebula AE 12 has also passed various certifications.

Everything is ready. At the beginning of October, Nebula Technology released specific information, and set the time for the new product launch on October 10, and the ten days in between were used for warming up.

The [-] branches of Nebula Technology in India started to promote at the same time, and the spot-on advertisements almost reached the point of annoying people.

After preparing for so long, Jain finally ushered in the first press conference in his life. On the night before the press conference, he dreamed of memorizing the speeches for the conference in the middle of the night.

The Nehru Stadium is also the venue for the first press conference of Nebula Technology. This is the only place where the venue is big enough and the price is cheap enough.

(End of this chapter)