Daguo Technology starts with mobile phones

Chapter 81 You Don't Want To Live!

Netizens in the live broadcast room said that they also know that there is no problem with the pricing of the Mi note top version, because it is indeed better than Mi 4.

There is a digital series as the base, and the note series must be high-end. Didn’t you see the Samsung note next door?That's the high-end for business!

Compared with Apple 5 and Samsung note, Xiaomi note is already very conscientious!It's not that Xiaomi is cost-effective, but that the price-performance ratio of friends is too low.

Of course, Apple and Samsung have never sold products based on cost-effectiveness. Before Xiaomi came out, few people bought mobile phones based on cost-effectiveness.

Brand, after-sales service, and price are the key factors. Coupled with the concept of Chinese people, you get what you pay for, Samsung and Apple have always had high sales.

If he didn't know that Samsung would have problems later, Liu Dalang would definitely regard Samsung as Nebulas Technology's biggest enemy in the Chinese market.

It is a pity that it is not now. The biggest enemy of Nebula Technology is not Samsung or Apple, but the core production technology and the concept of consumers.

In general, because of the Xiaomi Mi 4 guarantee, the Xiaomi Mi 4 with the same processor only costs 1999, and the workmanship and appearance of the whole machine are all online.

Except that the screen is a bit anti-human, but under the extremely high cost performance, these shortcomings are not important, and the price is low enough that there are no shortcomings.

When the price of Xiaomi Note was announced on the Internet, the reactions of various parties were also different. Some thought it was reasonable, while others thought it was too expensive.

"The Xinghuo-Chi with the same processor and the same memory is more cost-effective, and it only sells for 3299!"

When someone raised this point, the long-awaited Xiaomi marketing team and Xiaomi fans immediately retorted: "Its screen is not good!"

"Xiaomi note has a 2k screen!"

"Xinghuo-Chi and Nebula Flash Charge!"

"What's the use of a bad screen?"

"Xinghuo-chi also has a cooling fan!"

“Bad screen!”

"Xinghuo-Chi has a 6.5-inch big screen!"

“Screen resolution is not high!”

"..."

Just talk about the screen?

"No matter how good the screen of Mi note is, it is not a screen produced by you!"

"???"

As a result, the marketing department of Nebula Technology and the marketing department of Xiaomi started a new round of war of words.

The online daily life of major domestic mobile phone manufacturers is so unpretentious, either in a war of words, or on the way to prepare for a war of words.

When Liu Dalang saw this, he couldn't help but think, this will start to talk about screen problems.Apple se came out, how can one be better than the other?
720p screen can also blow?Can a battery with less than 2000 mAh blow? Can the price of more than 3000 be called cost-effective?What are you kidding?
Liu Dalang himself doesn't quite understand the idea of ​​chip-only theory, but his purpose is to make money. In this case, wouldn't it be enough to make chips?

He does not believe that Nebula's Chixiao chip will be inferior to the A12, Kirin 980, and Qualcomm Snapdragon 855 of the same period when it is produced.

In addition, with the C-level nano-SOC production line, Nebulas can also expand its business and enter the field of computer CPU and graphics card.

However, in terms of design principles, there is a big difference between a computer CPU and a mobile phone processor.

C-level nano-SOC can already produce chips with the highest 14nm process, and Liu Dalang plans to increase investment in chip R&D and design in the future.

Because the plasticity of nanoimprint technology is too high, things that are difficult for other manufacturers to take care of will become easier with nanoimprint.

Otherwise, it would be too uncomfortable every day. He doesn't want to use one of the Snapdragon 810 and Snapdragon 820, but he has no other choice now.

Samsung and MediaTek can’t stand up, Nvidia’s focus is not on mobile phone chips, and Huawei’s Kirin is not for sale and can only be developed by itself.

The blank period in the middle will definitely be more uncomfortable, so we can only endure the past, and at the same time rely on MediaTek to successfully push the next generation of Xingyu to high-end phones.

However, although the launch of Xiaomi Note is over, its launch time will be postponed for about two weeks, and the overall efficiency is not very high.

Of course, this efficiency is not high, but compared to Nebula Technology, compared to other manufacturers, the efficiency of Xiaomi note is not slow.

During this period of time, several manufacturers have successively released flagship mobile phones equipped with Qualcomm Snapdragon 810, and at the same time made a lot of publicity.

This is a good thing, even though it hit the Xinghuo-Zhi market, it is still a good thing, because the era of dragons is coming.

According to Liu Dalang's request, Qu Xiangqun drew a promotional poster of the birth of a fire dragon overnight, and accompanied it with a copywriting:
"Xinghuo-chi is overturned, and your flagship mobile phone can't survive! The temperature that Nebula Technology can't control, you can't control!"

As soon as this remark came out, the major mobile phone manufacturers were immediately shocked, because when they tested their mobile phones, they really couldn't suppress the temperature.

But what can you do if you can't hold down the temperature?There is only so much time, and because of the supply chain, they can't redesign it at all.

As soon as the promotional poster of the birth of the fire dragon was released, it immediately sparked heated discussions across the Internet, because before that, they all had a question in their minds.

Xinghuo-Chidu has added a fan, and it still gets hot from time to time. Will other phones with the same processor be fine?It must be impossible!

At that time, someone asked Nebula Technology a question, since the Snapdragon 810 is so hot, will it not be hot if it is underclocked?

In fact, it is not so easy. In the era of Huolong 810 and 820, some mobile phone manufacturers tried to reduce the frequency, but the final effect was negligible.

Even Qualcomm itself couldn't withstand the pressure of public opinion and tried to reduce the frequency, but it should be hot or hot, and Qualcomm still has trouble using the ARM architecture.

Nebula Technology dared to release the promotional poster of the birth of the fire dragon so arrogantly, which shows that they are very confident in the heat generation of this processor.

At the same time, it also pushed the public opinion to another extreme. Liu Dalang's purpose is very simple, first to pull all the new machines of major manufacturers into the water.

Everyone is on the same starting line, isn't Xinghuo-Chi's active cooling advantage coming?It can also take the opportunity to launch a new generation of Xingyu Family Bucket.

It is hopeless to count on Qualcomm Snapdragon to fight against Apple's A-series chips, so let's get rid of friends and businessmen first, and Nebula Technology will go solo.

In fact, there is also a processor that can compete with Qualcomm Snapdragon 810, that is Nvidia's Tegra K1, but unfortunately, there are not many mobile phone manufacturers to choose.

Of course, there are also many people who expressed disdain for Nebula’s remarks. Rebs first publicly responded on social media:
"Xiaomi note is a relatively balanced product in all aspects, with four built-in graphite heat sinks, which optimize the overall heat dissipation structure.

The heat dissipation of the whole machine is more balanced, and there is also CPU heat conduction technology, so there will be no overheating mentioned by some friends in daily use! "

Some Mi Fans echoed the response, and many of them also posted screenshots of the success of pre-ordering the top version of Xiaomi Note in response to Nebula Technology.

"Xiaomi note is the mobile phone that normal people should use! Xinghuo-Zhi's exaggerated shape and heavy hand feel are not suitable for daily use at all!"

It started again, and when Liu Dalang saw this situation, he immediately chose to retreat in stealth, and let the marketing department's navy and fans fight on their own.

It's a pity that even if they don't want to admit it, with the lessons learned from Xinghuo-chi, they know the answer in their hearts, but they just have a fluke mentality.

During the interim period, Nebula Technology even made a prototype of the folding screen, and the overall appearance is very similar to Royole Flex Pai.

The same outer folding and same size, the only difference is that Nebula Technology’s folding screen has worked hard on other configurations outside the screen.

Appearance, as Nebula’s traditional artistic ability, must be properly grasped. In terms of processor and screen quality, it can be cut as it can.

"Chairman, when our prototype is doing a folding test, it will be folded about 1 times, and there will be obvious bending marks on the screen!"

It is reasonable to say that this level must not be sold, at least it must pass 10 folding tests, but it is not sold to your own people.

Is it still so durable for a big pit dog? Even if 1 folds are folded 30 times a day, it is enough for them to use for a year, and they can just replace it at that time.

For those who can spend more than [-] yuan to buy a mobile phone, who cares about the service life of the mobile phone?

"Get a batch of decent-quality plain leather, and then replace the middle frame with a metal one. The charging power does not need to be fast, and the 9V2A 18w fast charge will do!

After all the tests are completed, the first batch of 2 units will be produced first. By the way, the outer packaging of the mobile phone must be exquisite!Don't be sloppy! "

"Understood!"

The employees in the core production area were immediately full of energy, and they might have a conscience to cheat their own people, but what did the big cheaters have to say?
Apple and Samsung have more pitfalls than them. Up to now, Apple is still using 5V1A, and 18w fast charging can lift Apple up and pump it violently.

On the other hand, the packaging process of the screen removed from the B-level automatic assembly line has also made some progress, and the yield rate has increased to about 20%.

When the good product rate reaches 80%, you can start designing a full-screen mobile phone with narrow sides and a water drop screen, and you can reap a wave of money.

Finally, the waiting time is over, Xiaomi note and other models with the same Snapdragon 810 have been launched one after another and delivered to users.

The all-round balanced product that Rebs had promised before, was driven by the promotion of the Nebula Technology Marketing Department, and there was a problem on the first day.

"The temperature of the top version of Xiaomi note exploded!"

This is a video from Dabai's evaluation. It was on the Bilibili hot list on the first day. In the video, he conducted a comprehensive test on Xiaomi note.

"My current room temperature is 25 degrees after turning on the air conditioner. After playing a 10-minute video, it feels warm to the touch.

Let’s take a specific measurement, 38.7 degrees. Next, we will conduct a set of wild racing tests and a set of 60-frame video recording tests. "

The chip may not be the hottest during the game, but when recording video, the chip generates a lot of heat because of the long hours of work.

But what people didn't expect was that the Xiaomi Mi Note overturned in the test session of the wild racing, and a high temperature pop-up window appeared in the 28th minute.

(updated a bit late, working hard)

　Thanks to my sadness, Zheng Junfu, Lianhuawu, book friend 20210301170554763 for the monthly pass!The listing and release time of some models in the book is different from the reality, and it is for reference only!Thanks again for your support! ! !
　　
　
(End of this chapter)