Daguo Technology starts with mobile phones

Chapter 116 High-End Battle
There are not many brands in the world that can master the hexagonal shape. In Liu Dalang's impression, all mobile phone manufacturers that use the hexagonal shape are cool.

8848 is an exception. It cannot be said that it is cool, nor can it be said that it has developed well, but since its birth, it has never encountered a crisis in the future.

Many people think that those who buy 8848 mobile phones are nouveau riche, but this is not the case. They have grabbed a large number of Samsung high-end phone users.

From this point alone, Liu Dalang's prejudice against this brand has been greatly reduced. They sell luxury goods, and they start from a different perspective.

So he will not deliberately target the 8848 titanium mobile phone, but the target users of the Nebula flagship phone will overlap with 8848 and Samsung to a certain extent.

As for Apple... Apple's sales of high-end phones in the world are very high, which is a consensus, but it does not overlap with 8848 and Samsung users.

On the contrary, among the main consumers who buy Apple's high-end phones, there are more ordinary people with good family conditions, because its business attributes are not high.

But in terms of fluency, durability, and software ecology, Apple will have certain advantages. A mobile phone can be used for about three years.

Some Android phones can also be used for three years or even longer, but some cannot, such as several models of the Fire Dragon 810.

If the temperature is too high for a long time, it is easy to cause some damage to the internal components of the mobile phone, and it will be eliminated quickly when there are new models in the next few years.

As soon as the 8848 press conference ended, a new trend was instantly aroused in the mobile phone circle. It was the first time for many people to know that mobile phones can still play like this.

Coupled with the advertisements that are broadcast on CCTV every day, the most impressive one is the sentence: automatic alarm when human and machine are separated by ten meters.

Coupled with a series of functions specially designed for business people, the 8848 mobile phone looks pretty good, of course, the price is also very good.

The starting price is 9999. After adding various customization and product services, the price of an 8848 mobile phone exceeds [-]. Is it worth it?
Everyone has a different answer in their hearts. For some business people, it is definitely worth it, but it is not worth it for ordinary people.

Of course, even if some people can afford it, they will not choose 8848. The aesthetics are not on one point, and they don’t need a mobile phone to set it off.

Ordinary people regard 8848 as an interesting thing, do you think this mobile phone can also be sold?Actually sold quite a few.

According to the survey data of Nebula Technology Marketing Department, the initial sales volume of 8848 Titanium mobile phone is nearly [-] units, which does not seem to be high~

In fact, combined with its selling price, the first sale has already exceeded [-] million. The goal of the founding team is very clear, and they are willing to be "small but beautiful" in the mobile phone industry.

Different from 8848, Samsung, Apple, and Nebula Technology are not willing to be "small and beautiful", and their ambitions are very big.

The appearance of 8848 seems to have fired the first shot in the high-end battle. Samsung took the lead and began to conduct warm-up promotion for Samsung note5.

Samsung S6 edge may not be enough for business, but Samsung note5, including the entire note series, no consumer will think it is not enough for business.

When Android was the most popular and Apple was born with an invincible posture, only the first generation of Samsung Note dared to compete with Apple in September.

At the same time, this is also the world's first large-screen mobile phone. The 5.3-inch screen makes many people think that Samsung is too crazy, and the size is too big!
Jobs just said that 3.5 inches is the golden size of a mobile phone. What does 5.3 inches mean?How could consumers accept such a big deal?
Unexpectedly, it sold well after it was launched. Consumers not only accepted the large size, but also said that the 5.3-inch large screen is very cool to use.

Until later, the screens of mobile phones became bigger and bigger, and it was difficult to see flagships with small screens in the future market, and even Apple couldn't stand it.

Although there are many small-screen mobile phone parties on the Internet, if mobile phone manufacturers really make small screens below 6 inches, they may not be able to sell them.

Another feature of the Samsung note series is the built-in S pen on the phone, which should have been a super selling point, but it is not.

Many consumers have never used the pen that comes with the mobile phone after buying it, and occasionally take it out and look at it and think: What is this?
So in the future, the note series will disappear. It can be said that in the Android camp, the Samsung note is the real note, and the others will not be mentioned.

As soon as Samsung made a move, it immediately attracted a lot of attention. As this year's top business flagship, Samsung note5 is very interesting.

And in the various promotional texts, there is a meaning revealed, not just any brand or any mobile phone can be called high-end.

8848 is a joke in their eyes, including Rittal. They do not deny that some people like this kind of product, but it is not good enough.

The sales volume of a Samsung mobile phone, 8848, is not as good as that of the [-] in ten years. This is the gap, and this gap cannot be made up by the outer packaging.

Their goal is still Apple. As for Nebula Technology, the current Nebula Technology has no way to gain a foothold internationally, so there is nothing to be afraid of.

No way, when Nebula Technology wants to sell its products to developed countries, it encounters too much resistance, so it can only ship through some other means.

But in the Chinese market, Samsung wants to compete with high-end, in addition to facing Apple, there is also Nebula Technology, although they still don't know what the Nebula flagship machine looks like until now.

Apple's new products can be guessed, but Nebula's new products can't be guessed at all. As the saying goes, the unknown is the most dangerous.

It's a pity that Nebula Technology has done a good job of keeping secrets. They have worked hard to get some inaccurate information from the supply chain:

"Are they going to make a folding screen?"

"No, it's already done!"

"Damn it, how could they be so fast! It should be ours!"

"What should we do now? Our folding screen technology is immature, and we can't get the first release!"

"It's okay! Their chip performance is not good, and the price of the folding screen is expensive! It's not a price range, and users don't necessarily pay for it!"

"I understand…"

Samsung executives never imagined that one day, their top flagships would be forced to be cost-effective to sell more products based on price advantages.

This is simply a humiliation for them, but there are not enough selling points, they want to raise the price, what if users don't pay?
On the other hand, Apple's marketing and promotion is much simpler. With the IOS users accumulated over the years, it is not difficult to promote it.

On the one hand, Apple is easy to use. On the other hand, Apple has too many propagandists in China. Besides ordinary users, they also have public figures.

For example, stars in the entertainment circle, these stars don’t even need to advertise specifically, they just need to show up at the right place with their Apple mobile phone.

An accidental shot of a variety show, an interview outside the awards ceremony, a lucky draw in Star Studio, the suffix of my personal account...

These things invisibly convey a concept to ordinary people. Apple is a high-end brand, and so many celebrities are using Apple phones.

Through some methods to incite people's psychology of comparison, coupled with the stretching of the Android camp, who can withstand a set of combined punches?
It is undeniable that Apple's mobile phone is indeed not bad, but being on the opposite side, it is impossible for Liu Dalang to make Apple's life so easy this year.

He still remembers that one day before returning to the present, the company brought a group of people to do charity activities, and they came to a remote area.

There are three elementary schools in a small town, and each elementary school has less than 200 students. When some elementary school students saw the mobile phone he used, they asked:
"Are you using an Apple phone?"

"Apple? No!"

"Oh~ (disappointed)"

Liu Dalang didn't understand it at the time, but now that he thinks about it now, Apple's influence is simply too deep, maybe even the old people in the mountains know it.

Maybe others don't know, but as a colleague, he knows how difficult it is to defeat Apple, not only by technology, but also by influence.

Some influences that have been rooted in ordinary people's consumption outlook are the most difficult to change. Nebula Technology is a latecomer and will only pay more.

Of course, Nebula Technology will not flaunt itself, nor will it bind Nebula products with some feelings, they rely on real strength!

Huawei may also think so, but at a certain stage, it is suddenly bound to feelings, and it is not known who is controlling behind the scenes.

These are not related to Xingyun Technology for the time being. Now that the battle in the high-end mobile phone market has begun, they will never be timid.

All kinds of revelations, gossip, and the unceremonious bombardment of the big V group under the Nebula Marketing Department have focused the market's focus on this place.

There are also some unknown sailors who have produced conceptual drawings of the Nebula flagship machine, including appearance patents that Nebula Technology has already applied for.

Ordinary people can't find these patents at all. Liu Dalang doesn't know who is behind them, and he doesn't want to know. These things don't matter.

He has absolute confidence in his products, and he has lowered the cost of the lowest configuration version, which can compete with Apple 6s Plus in terms of price.

Of course, the 128GB version with the highest configuration is used. What is the 16G version with the lowest configuration?

The biggest upgrade is that the memory has been upgraded from 1GB to 2GB. Nebula OS also does not use memory, but the higher the memory, the better the fluency.

At the same time, it will take longer to use. Liu Dalang does not intend to play the trick of squeezing toothpaste at all. If he wants to win the market, he will have to work hard.

In addition to the Nebula dual flagships, they also prepared a new generation of Spark in the second half of the year, which is also very powerful in configuration, and the price will be lower.

The lower price is compared to Xingyu. Xinghuo has higher configuration and lower price. This is a tradition, while Xingyu is more versatile.

According to the original rhythm, Nebula Technology will be the same as other Android manufacturers, with mid-range or flagship updates twice a year, but now it is different.

The price of Xingyu-Ning is on the high side. If the update is too fast, the satisfaction of Xingyun users will decrease. After all, no one wants their mobile phone to become an old model of the previous generation after only a few months of use.

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(End of this chapter)