Daguo Technology starts with mobile phones

Chapter 115 Your Name Is Success

"Huh? What is 8848?"

"I remembered! Isn't this what the boss said, the automatic explosion when the human and machine are separated by ten meters... the police 8848? Are they going to send out mobile phones?"

"Wait a minute, I got the ad they're going to air on the TV station, hiss~ there's something! I'm so embarrassed I've got cancer!"

"Isn't this just a mobile phone for upstarts? Damn it, it's okay too?"

"This statement is wrong. Just looking at this kind of marketing method, 8848 will definitely not lose money!"

As for how much you can earn, it's hard to say, but Liu Dalang is right. From a product point of view, 8848 is not worth much.

But this does not prevent some groups from being willing to pay for it. Their target users are very clear, which is to target some high-income groups.

In the process of rapid accumulation of wealth, human nature likes to compare, and after further precipitation, subtle changes will occur, and luxury goods are born from this.

8848 wants to be the number one high-end mobile phone brand in China. Huaxia Mobile has a market of 5 million units, and 8848 will only do one-thousandth, with a target of 50 units.

This brand can be regarded as finding its own position in the market, only doing niche differentiated markets, and binding products to success.

He also invited a successful person who has exploded in recent years to be the spokesperson, and this spokesperson really has something, and he once climbed to the top of Mount Everest.

Then use watches and famous bags to find the combination point, and successfully grasp the pain points of some users, such as expensive clothes but cheap mobile phones.

This is exactly the same as the folding-screen mobile phone that sells for $18 in a concentrated area of ​​big dogs. What you buy is not a mobile phone, but a status symbol.

In addition, they have also created some mobile phone functions customized for business people, as well as customized services that extend beyond products.

For example, it provides personalized customization for each mobile phone from the selection of materials, textures, colors, etc., to laser engraving, gem inlays, etc.

He also opened 30 top private customized flagship stores all over the country. The price paid was very high, but at the same time he also made a lot of money.

These seem to have nothing to do with Nebula Technology, because the price of 8848 is more aggressive than Nebula's folding screen flagship, and the price range is staggered between the two.

In fact, you can’t think so. Liu Dalang thinks that 8848 is an IQ tax from a product point of view. Why is it called a high-end brand?
It seems that Huaxia does not have high-end mobile phones, and can only rely on Weitu to increase its value. Is it still a normal smartphone?

And the most important thing is that ordinary consumers do not recognize the 8848 brand. They spent more money but did not buy better products.

It's a pity that the first generation of 8848 has not been released yet, otherwise several big V's under the Nebula marketing department would definitely pull out a diss.

The advantage of having them come forward to lead the fight is that although everyone knows in their hearts that they belong to Nebula Technology, Nebula officials have not admitted it.

So there is nothing for everyone to do. After all, Huaxia now, no matter which mobile phone manufacturer, needs various accessories from Nebula Technology.

Only Samsung dared to directly and publicly announce the termination of the partnership and stop supplying Nebula Technology after Nebula Technology dissed them.

They even wanted to take this opportunity to cut off supply for domestic manufacturers, making them aware of the seriousness of the problem and putting pressure on Nebula Technology.

In the end, after careful analysis, Samsung executives believed that the disadvantages outweighed the advantages, and in the Chinese market, they still needed the hard work of the Chinese employees.

June is destined to be an uneasy month. The appearance of Chang Gung 4 has brought too many variables. This is the first high-end chip made in China.

And it is domestically produced in the true sense, and even the production is produced by itself. The overall performance of the optimized Chang Gung 4 is also unexpectedly good.

The overall level is slightly weaker than the Snapdragon 810, but it is much better than the Fire Dragon in terms of power consumption and heat generation. Its biggest feature is one word: stable.

Twelve cores cannot be mobilized all at once, but there will not be a strange scene where MediaTek's one core is in trouble and nine cores are onlookers.

In multiple data tests, Chang Gung 4 is as stable as a straight line, but too stable is not good, because it means that there is no limit performance explosion.

However, the people in Nebula's R&D department don't care about this. After all, under the conditions of the fire dragon, stability is the biggest advantage of a chip.

At the same time, Nebula Technology also officially announced that it will use Chang Gung 4 on two flagship machines. There are different opinions about the final effect.

Many people think that the Xingyun flagship machine may be a little bit worthless, because they can't imagine that there will be a better product than Xingyu-Ning.

Add a wireless charging at most, add an IP68 waterproof, replace the MediaTek MT6795 with the Geng 4, can there be any other improvements?

By the way, there is also the price. Nebula's flagship machine is clearly aimed at competing with Apple. What price range does Apple sell?The top configuration is 7788 yuan.

At that time, let’s not raise the price. If the product does not go up and is rubbed on the ground by Apple, the reputation of Xingyun Technology will plummet.

No matter how the outside world guesses, with Chang Gung 4's Nebula technology, it has been fully testing the two folding screen flagships to ensure nothing goes wrong.

At the same time, the preheating work of the Nebula Marketing Department has not stopped at all. The attention of Nebula Technology was high before, but now it is even higher.

A blogger who broke the news also declared that the Nebula flagship will be the most shocking flagship ever, and it contains many elements.

He didn't say a word about the specifics, which made all the netizens feel itchy, but they still couldn't guess it. This feeling is very uncomfortable.

Although the parameters of Chang Gung 4 have been announced, the outside world knows that Nebula Technology has dual-core linkage technology and few people with ASIC chips.

In June, Nebula Technology signed cooperation agreements with eleven companies, including Huawei, ov, Xiaomi, and Ziguang Zhanrui.

There are also many fields involved, from screens to lithium batteries, to storage components, and of course, the most important thing is nanoimprint technology.

Huawei was the first to test the water. Their R&D and design foundation was already strong, and they quickly made some adjustments to NIL technology.

The chip used in the experiment is the Kirin 920, and other manufacturers are not to be outdone, and have invested a lot of manpower and material resources in chip research and development.

Of course, the development direction of each manufacturer is different. Some choose to develop their own SOC, some choose to develop their own NPU, and some choose to purchase ready-made products.

Anyway, they don't want to use the Huolong chip, and even MediaTek's sales have been affected to a certain extent, and several high-level executives have been pissed off.

"It's so bullying! Who would have thought that Xingyun Technology would smile on the surface, and then turn around and turn around!"

They also know that after Nebula Technology has its own chips, its dependence on MediaTek will be greatly reduced. This is also human nature~

They would do the same for them, but they were a little reconciled when they thought that MediaTek might lose a lot of markets in the future.

"Obviously everyone made their fortunes by relying on copycats, so why do you develop faster?"

This is not the point. The point is that under the existing conditions, mobile phone manufacturers without R&D capabilities and their own technology will soon be eliminated by the market.

So even ov, which has always been as stable as an old dog, has invested a lot of money in chip research and development.

Judging from the current development trend of Nebula Technology, they will only make mid-to-high-end products above the price range of 3500 and low-end products below 2000.

Nebula Technology is not interested in the price range in the middle, or if it expands a bit, the price range from 1500 to 4000 is not interested.

And this price range is precisely the price range with the highest sales volume, and further upwards, major mobile phone manufacturers will also launch their own flagship mobile phones.

Nebula Technology guaranteed their living space, and at the same time, the mid-range Xingyu and Spark series did not make friends and merchants feel the pressure of despair.

As for the low-end market, the market share of Dalang Technology has now come to an end. In the future, there will be fewer and fewer companies making [-]-yuan phones.

At the same time, the first batch of Dalang 8 mini was also delivered to the hands of consumers. After they opened it, they found that it was a bit beyond expectations.

The compact body, combined with Shangchuibing OS, has good fluency, and you can also set the icon size. The disadvantage is that it takes too much time to look at it for a long time.

It can be called a magic phone for the student party. It is cheap and easy to use. If you have to pick on the shortcomings, in fact, this phone is full of shortcomings from the inside to the outside.

There are also some people complaining on the Internet that the quality of the Dalang 8 mini is poor, there is no front camera, the screen cannot be seen clearly, the color is not good-looking, and the charging is slow.

Not to mention these things, 189 yuan mobile phone, the price is here, it is already good to make it, what more bike?

In fact, all electronic products are the same. If the expectations for it are not so high, when you receive it, you will be pleasantly surprised anyway.

Every time a Dalang 8 mini is sold, Dalang Technology only has a hardware profit of [-] yuan. Fortunately, the sales volume is not bad, and it sells very fast every time.

The official background of Dalang Technology receives many complaint letters every day, complaining that they are not trustworthy, and they obviously have products but do not sell them.

As a last resort, Liu Dalang transferred another D-level automatic assembly production line, and the daily output of Dalang 8 mini was guaranteed to a certain extent.

While Nebula Technology is warming up, Samsung and Apple are also warming up. In the second half of the year, Samsung note5 and Apple 6s will be the absolute focus.

As for whether the Nebula flagship machine can be released, many people are still skeptical, but before that, a brand will be released first.

That is the 8848 titanium mobile phone. On July 7, they held a global press conference, which was endorsed by entrepreneur and mountaineer Wang Shi.

Affected by Nebula Technology, even the press conference of 8848 was brought forward by nearly a month.

The hexagonal design has attracted a lot of attention as soon as it appeared on the stage. Of course, the most eye-catching thing is their magical slogan of success learning:

"You are different; you like to surpass; you have dreams; you never regard achievement as the end! Remember, your name is success!

Success is not about being far-sighted, but about standing on a high ground, strategizing, controlling the future, and paying tribute to a successful life! "

Liu Dalang took a look, good guy, sure enough, 8848 still has the same taste, but the hexagonal design reminded him of Meitu mobile phone.

　感谢海龙义鸣的打赏！感谢fuzhihua、i行云流外、咏莱、随缘小勉、紫色小猫咪、一粒米饭、云霄山人、喷香大米饭、21892518、x82j05k03、书友20170329154747239的月票！感谢支持！！！

　　
　
(End of this chapter)