I have a seaside five-star hotel

Chapter 563 Association Leadership

Chen Jianhai glanced at the speaker,
That person is Huang Jianfang, the owner of Tianxia Blue Bay Kulomi Hotel.

Kulomi Hotel is located in the Nanjiang Tropical Rainforest Scenic Area. It is one of the few five-star hotels in Nanjiang that is not facing the sea.

Although the peak season business is also very good,
But in the off-season, it can really be described as indescribable and miserable.

"I really can't just grab and grab," he said.

"But that's exactly what I'm thinking about today."

Chen Jianhai said with a smile: "Generally speaking, the freshness of tourists for resort hotels will not exceed 3 days. Basically, when they live in the hotel until the second day, they will want to leave and change hotels."

"And we can just take advantage of the psychological characteristics of tourists yearning for novelty, and integrate the service resources of 54 hotels into one and deploy them as a whole."

"For example,"

"Boss Huang, your Kulomi Hotel is famous for its wonderland of sea and sky, forest scenery of clouds and insects,"

"Boss Hong's Sanrio Hotel is famous for its sea-facing gardens and private silver beach,"

"We can launch a low-end room package of hotel + landscape accommodation with this combination of mountain view + sea view holiday."

"The room types of the package are mainly non-first-line rooms in the hotel. In addition to the accommodation room type, the package includes in-hotel transfers by electric car, breakfast, travel photography, afternoon tea and other services."

"In this way, two vacant rooms in two hotels can be used for a 6-day stay in a cycle."

"As for the pricing, I suggest that it be the same as or slightly higher than the high-end sea view hotel apartments in Tianxialanwan."

"At the same price, the apartment provides customers with a large room with a full sea view and complete furniture and appliances. Although we provide non-first-tier rooms in the hotel, customers can enjoy all the environment and services of the hotel except for the first-tier rooms."

"Whether to choose the sea view or the hotel service is the customer's own decision."

"And what we have to do is make it possible for us to be a market choice instead of closing the door on our own."

After Chen Jianhai finished speaking, a loud doubt came again:
"If you really want to compete, why bother?"

"We directly suppress the prices of those non-first-tier rooms, and if they are lower than the prices of those apartments, we will be done!~"

Anyway, the hotel price is based on the market and the relationship between supply and demand.

As long as the price is not too high and the ecological development of the industry is not damaged, why bother? !
Chen Jianhai resolutely said: "Not good."

"Now it is our Coconut Umbrella Hotel Industry Association that is at the top of the Advanced Hotel Association. We cannot harm the interests of other peers because of our own development."

The voice fell, and the entire venue fell silent.

All the bosses present here have complicated complexions and flickering eyes,
Wan Rong didn't say a word, his face revealed a thoughtful expression.

The venue, which was still full of gunpowder just now, became subtle in an instant.

In the past, the hotel itself launched two room types for a limited time package service according to the needs of the market and time.

Everyone has never even thought about the package between hotels like Chen Jianhai said.

Is it because the offer is not good enough?
No.

Rather, behind this proposal involves one of the most critical issues:
Who owns the dominance!
All businessmen hold the right to operate the hotel in their own hands, are responsible for their own profits and losses, and seek their own way of life.

Naturally, no one would listen to anyone.

Moreover, this kind of package cooperation between hotels involves all kinds of interest arrangements, and no one wants to take the lead, and no one wants to suffer.

Even if there is an association,

After all, the association's positioning is also a service-oriented comprehensive logistics department, rather than a dominant unit that can integrate hotel resources, schedule rooms and prices.

Chen Jianhai's proposal today is clearly a fight for the dominance of the association.
Ambitious! ! !
The bosses took a deep look at Chen Jianhai,

The tool man who was pushed up at the beginning, now stands up like a lone wolf to seize power,
This thing is very interesting.

Chen Jianhai sat in the main seat calmly, and did not rush to speak, giving these old brothers enough time to react.

He knew how much influence and fluctuations his words would have on the hearts of these bosses.

But there is no way!
This is the best way he came up with to make Coconut Umbrella a success.

There are a total of 54 five-star hotels in Nanjiang, and each hotel has its own characteristics and strengths.

He also has no way to make the system remodel each hotel,
If they want to seek common development on the basis of maintaining their respective characteristics, the only way is to collect resources and make unified arrangements.

If Nanjiang is still in its own way as before, it will be impossible to attack the high-end hotel association.

He has already proposed the method,
Whether they are willing to implement it depends on these bosses.

for a long time,

It was Wan Rong who spoke first.

"Besides this mountain + sea view package, any other ideas?"

Chen Jianhai said: "I did think about it."

"A few days ago, our Blue Sky Travel Agency in Nanjiang had a talk with me and wanted to start a cultural tourism cooperation with Lion Castle Hotel. This matter inspired me a lot."

"Domestic tourists have limited holidays. Everyone wants to live in a good place, eat a good meal, and see something interesting and novel within the limited time."

"So accommodation + scenic spots, accommodation + tourism, and accommodation + vacation travel modes are becoming more and more popular. The turnover of hotels in scenic spots has also continued to increase in the past two years."

"And our Coconut Umbrella Hotel Industry Association has a natural advantage in terms of accommodation + attractions."

"I can even say unceremoniously that the most beautiful scenic spots in Nanjiang are in the 54 hotels in this meeting room."

"So after satisfying the needs of customers for vacation spots, I think the next step is to focus on other soft needs such as catering, shopping, entertainment projects, urban culture, and even hosting weddings."

"Let me use another analogy, Melody Hotel and Gemini Hotel."

“The Melody Hotel is located in East Coral Bay, the best place for swimming and snorkeling in the whole Nanjiang River,”

"The Gemini Hotel is located in Fumanyu Bay. It takes 15 minutes to drive to Fumanyu Port to go out to sea, and it only takes 10 minutes to walk to the largest duty-free shop and shopping mall in Nanjiang."

"If these two hotels can jointly launch the "shopping + fun" accommodation package, it will attract a specific group of customers who like to play with water and shop, and at the same time save customers from planning."

After speaking,
Gemini boss Lin Guanlong said:

"It's easy to say, who will decide this kind of package!?"

Suddenly, everyone's eyes fell on Chen Jianhai.

"Nature is an association."

Chen Jianhai spoke unceremoniously.

"The association will make overall arrangements for your hotel operations based on the theme characteristics and advantages of each hotel, combined with market orientation and customer needs."

"On the basis of obtaining the consent of the hotels,"

"Send it to the association's room reservation system in the form of official packages and optional packages, and the customers can choose by themselves."

The words are not finished,

Immediately there was a voice of rejection.

"no!"

Chen Jianhai looked along the source of the voice.

Lai Yingde, the owner of Yugui Hotel, said:

"According to what you said, the association controls and dominates our guest room resources. At that time, won't the power of life and death for all our hotels be held by the association?!"

"If you, Chen Jianhai, offer extra set meals for your Langai Hotel and put it aside for our hotel, what about fairness? How do you calculate the profit in the middle?!"

Let alone such a huge association,

Even if it is as small as a family, how many parents can keep a bowl of water for their children? ?
This is true for all blood relatives, let alone a group of hotels with business competition!
When Chen Jianhai heard this, he smiled slightly and said:
"Don't all the hotels have their own official websites and booking channels?!"

"The association reservation package I am talking about is just a way to provide Nanjiang tourists with cross-hotel reservations."

"Your own room reservation system can also be used, there is no conflict between them,"

"And I just said. The association provides hotel packages according to market orientation and customer needs,"

"My Langye Hotel is also within the scope of 54 five-star hotels, and it belongs to the category of centralized and unified allocation by the association. It's not which hotel I prefer, which hotel has more packages."

"In addition to the packages recommended by the association, customers can also choose packages and rooms according to their needs."

"So the question of fairness that the boss said is actually not a problem."

The conference room fell silent again.

What Chen Jianhai said is indeed a good way.

However, the final result of this method is that apart from the prosperity of all hotels, the loss of all, and the common profit,
One of the biggest consequences is that in the process of resource allocation, the rights of the association will be gradually and invisiblely magnified.

The chairman has truly become the leader of the five-star hotel in Nanjiang.

Everyone here is much better than Chen Jianhai in terms of age and qualifications.
Everyone recognized Wanrong as the chairman before, except that Wanrong Hotel is the only platinum-level five-star hotel in Nanjiang,

It is also because Wanrong is the first pioneer in the development and rise of Nanjiang Hotel, so everyone is willing to obey him.

But recognize Chen Jianhai as the leader... Everyone really can't get over this hurdle for a while!
"Row!"

"If you don't have anything to say now, then I'll go on."

Chen Jianhai glanced around, but he couldn't see what these people were thinking.

Since they didn't ask, he just happened to say what was on his mind.

"If everyone thinks the first step is feasible."

"In the second step, I will launch an official room reservation system and app with the association as the main unit."

"As long as you purchase the hotel package in the association, you will be automatically registered as an exclusive member of the Coconut Umbrella Hotel Association and enjoy the five-star hotel accommodation at a leisurely price,"

"If you can choose 3 hotel packages in a row, you can have a 9% discount on the preferential price."

"But although the package price is low, our services cannot be discounted."

"All the customer needs to do is to place an order on the association,"

"However, for the rest of the hotel's battery car pick-up, luggage check-in, room check-in, breakfast service, etc., all of them are done by us!"

"However, these basic services are routine items for our five-star hotels, no different from meals."

"So these things are not additional requirements, but just routine daily work content, which is actually not a difficult task for your hotel."

Lin Guanlong opened his mouth and said: "You are the president, you came here just by opening your mouth?"

"The number of welcome cars in our hotel is limited. Where can there be so many extra cars to take guests directly to the hotel?"

"Both sides take a step back, even if we can spare a car,"

"But Boss Huang's hotel is in the rainforest, and his hotel's cars can only be driven inside the park on the mountain. What should we do in this situation?"

"Yes, how to solve the problem of indirect car delivery in cities?"

"Although Nanjiang is not an international metropolis, it is as long as the entire coastline. If a customer chooses a hotel from East Jinsha Bay to West Coral Bay, who will pay for the expenses on the way?"

As soon as these words came out, everyone immediately opened their mouths.

Different from the centralized free shuttle bus of ordinary homestays, you can pull a car full of people with just a small business car or a medium-sized bus.

Not to mention that each hotel’s pick-up car is a luxury car coupe, it is also a mid-to-high-end car.
Sometimes it even costs an extra 100 yuan for the car to be picked up by the customer.

Very expensive!
No one is willing to take their own car to pick up guests from other people's hotels.

Chen Jianhai said directly: "This problem will be resolved by the association."

"The existence of the association is to solve difficulties and make suggestions for everyone."

"I will contact the Nanjiang Culture and Tourism Propaganda Department to see if I can apply for the allocation of funds or let the government directly solve the problem of using the vehicle for us."

As soon as these words came out, the expressions of the bosses here eased slightly, and they looked at Chen Jianhai a little pleasing to the eye.

Electing you as the chairman is to push you out to find a solution to the problem.

Although all the bosses here have some friends who can talk to the government, but this kind of business-to-business business is actually not easy to handle.

In the end, it takes a lot of hard work to find favors, and it may be thankless,

It is best if someone is willing to take the initiative to take care of it.

Although everyone did not agree on the surface, in fact, they had already affirmed Chen Jianhai's opinions and actions in their hearts.

Whether the association impacts the high-end hotel association has a big or small impact on them.

After all, it will not delay their making money.
But what Chen Jianhai said was not wrong,

The current market volume is limited, there are many monks and few meat, and the competition is extremely high.

As for the residents, after all, there are only a small number of permanent residents who can live in a five-star hotel, and most of them are short-term residents of two or three days.

If it is possible to revitalize the hotel's vacant rooms and increase the occupancy rate and turnover, Chen Jianhai's plan is also possible!
"What about the waiting period?" someone asked.

"Assuming that the association can complete the formulation of the package and the structure of the subsystem within a week, but the promotion will take time!"

"Even if we do publicity and advertising, it doesn't mean that people will come tomorrow after publicizing today."

"Nanjiang tourism is about to enter the peak season. If you miss this golden time, won't the final result be the same?"

Hearing this person's question, Chen Jianhai smiled slightly.

"This matter...is even simpler."

"As long as you contact the three major local operators in Nanjiang, send the preferential package activities in the association to your personal mobile phone by means of SMS notification, and put a link to the package website at the same time, you will naturally be able to tell local tourists as soon as possible."

"This work is also done by our association."

"Do you have any opinions?"

(End of this chapter)