Daddy: He was in college, but was blocked by the school flower goddess

Chapter 575 Finalizing the Advertising Contract
Li Yuanfa was in charge of pre-heating the publicity, including contacting Shuyi's team, announcing the endorsement on the official account in advance, as well as the interaction on Huibo, and the revision of the promotional image of the Taobao store.

Su Shihan is in charge of advertising design and advertising placement.

She looked at a lot of data and found that the price of advertising on TV stations is not cheap, and judging from the data of the past two years, the effect of advertising on TV is very average, and it is even far inferior to the income on the Internet.

After all, there are too few people who actually watch TV in front of the TV, and most people watch the TV series they want directly on the mobile app.

Su Shihan thinks that the effect of this shampoo advertisement on the video APP should be better, but the advertisement on the video APP also has a disadvantage, that is, as long as the members who have purchased the video APP can directly skip the advertisement, many people will spend Buying a monthly membership for more than ten yuan, no one wants to waste more than a minute to watch the advertisement.

If no one sees the ad, it has no effect.

However, when examining various data, Su Shihan discovered a new way of advertising, which has only emerged in the past two years. During the broadcast of the TV series, it appears in the form of plot connection.

This kind of advertisement is usually filmed by the protagonist or supporting role in a certain TV series. It takes tens of seconds during the broadcast of the TV series. Most people are too lazy to skip this kind of advertisement, and usually wait for a while.

Su Shihan felt that judging from the current data, this kind of advertising should bring the best income, and right now they have a very suitable TV series that can be advertised, and that is "The Patriarch".

The spokesperson for their shampoo is Shuyi. Shuyi just participated in "The Master", and now "The Master" is broadcasting again.

After Su Shihan planned this, she waited for Qin Lang to go home.

Qin Lang and Qin's father have been busy in the factory for the past few days. Qin's father has to follow Qin Lang to learn how to prepare shampoo and hair tonic, so the two of them come back very late every day.

When Qin Lang entered the room lightly today, he found that Su Shihan was still awake, so he walked over and kissed the babies on the crib, then sat by the bed and held his wife's hand and asked in a low voice, "Why haven't you slept yet? "

Su Shihan said: "I have something to discuss with you."

She told Qin Lang her thoughts on this advertisement, and Qin Lang thought it was feasible.

"This kind of advertising is relatively new, and the investment time is relatively short. This time, we can do it in the TV series "Homeowner" first, and see the effect before deciding whether to continue."

"Then I will contact the director of "The Head of the Family" tomorrow. The director left me a business card last time. He originally wanted us to cultivate Xuanxuan."

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The next morning, Qin Lang contacted the director of "The Patriarch". After the other party found out about his intentions, he said that he should discuss this matter with the show, because there are already advertisers, and they can only share part of the advertisement.

Shuyi heard about this and took the initiative to contact Qin Lang.

"Mr. Qin, I want to discuss something with you about the placement and shooting of this advertisement."

"I used to be the spokesperson of the shampoo. I want to give a small suggestion. I hope you can agree to let Xuanxuan and I star in this shampoo commercial."

"Because Xuanxuan and I have rival scenes in the play, this advertisement is also placed in this TV series. If Xuanxuan and I still act in the role, I believe the effect of the advertisement will be better."

Shuyi wanted to shoot a shampoo commercial with Xuanxuan. Qin Lang knew that it was because when the first episode of "The Patriarch" was broadcast, many people had a good impression of Shuyi because of the interaction between Shuyi and Xuanxuan, so she rose got a lot of fans.

If we can shoot an advertisement with Xuanxuan this time, I believe it will increase the impact of this time.

This is also a good thing for Qin Lang and the others. Xuanxuan only appeared on TV for a few tens of seconds, but he received a lot of praise. This time, he and Shuyi filmed the commercial together, which will definitely attract the audience even more.

So Qin Lang agreed, and Shuyi was very happy, and said, "Mr. Qin, that's great. I'll go and talk about the show's affairs. It's my endorsement advertisement. I believe they will accept it."

Shuyi hung up the phone, and called again not long after. She told Qin Lang that the show had agreed to run their advertisement, so Qin Lang could prepare the contract and advertisement now.

Shuyi also suggested: "Mr. Qin, I suggest you buy the advertising rights between episodes 8-20. Although I didn't shoot the whole process of "The Master", I have read the script. The key plots and climax plots are all concentrated in episodes 8-20. Among the [-] episodes, these episodes must be the most attractive to the audience, if you have a certain limit on your own budget, I suggest that you only select the wonderful episodes to advertise."

"I just asked the show about the approximate price of the advertisement. The advertiser's advertisement is 30 yuan for one advertisement, and two advertisements will be broadcast in one episode, so the advertising fee between one episode is 60 yuan. "The Master" has a total of 42. Collection, if all advertisements are placed, the price is a bit high.”

Shuyi knew that Qin's shampoo was a new brand just established last year, and the positioning of the shampoo was not high. Qin Lang and the others definitely didn't want to invest too much publicity costs at the beginning.

Qin Lang listened to Shuyi's suggestion and signed an advertising contract with the show. "The Homeowner" broadcasts two episodes every night, but only Tuesday and Wednesday in a week, so four episodes have just been broadcast, and today and tomorrow will be played until the eighth episode In the first episode, Qin Lang signed the advertising contract for the ninth to No.20 episodes.

Because their commercials haven’t been filmed yet, if it’s released this week, it’s too late, so we can only try to make the commercials before next week’s plot.

There are a total of 9 advertisements from episodes 20 to 24, and the price is 720 million.

When sending out the money, Qin's father and Qin's mother were a little flustered, but Qin Lang and Su Shihan were full of confidence.

Su Shihan's advertisement has already been designed, because of Xuanxuan's joining, Su Shihan temporarily modified some content, but the shooting can be started in two days.

Li Yuanfa received a notification from Qin Lang and knew that the advertising contract and endorsement contract had been signed, so he sent the completed official endorsement picture to the official account and the homepage of the online store.

Shuyi's team and herself forwarded Huibo immediately.

As soon as this news was sent out, it immediately rushed to the top ten of the hot searches within half an hour. The official account of Qin's Shampoo gained more than 3 fans in just half an hour.

(End of this chapter)