Hong Kong Zong starts from the heroic character

Chapter 300 I Actually Have High Education and Experience

At this moment, Li Zezhong began to feel a little jealous of Zhong Wenze.

He didn't expect that Zhong Wenze would still think of using the popularity of the movie to launch a limited peripheral event, it's amazing.

The image of Fa Ge wearing a trench coat in "The True Colors of a Hero" is deeply rooted in the hearts of the people, and the surrounding area has been very successful.

Even he, when he saw this event, couldn't help boasting that it was wonderful.

He is very aware of his younger brother Li Zeen's ability.

Li Zeen's own ability is actually not inferior to his own, but with the help of his own network of contacts, he successfully suppressed Li Zeen's ability.

This is the only way to flourish in the family.

The success of Shengshi Cinema and Zhong Wenze's ability will definitely drive Li Zeen to grow rapidly.

In this way, Li Ze'en will undoubtedly enter the family's field of vision again, and then there will inevitably be variables in the family status battle that is about to end.

Take a step back.

Li's Group also has a cinema business. If Shengshi Cinema is fully developed, it will be a kind of competition for themselves.

"call"

Li Zezhong took a deep breath, the blue smoke thread was pulled straight, stretched straight forward in front of him, slapped on the floor-to-ceiling window glass, and then scattered in the impact.

He has only one belief: be sure to kill Shengshi Group in its infancy in the first place.

"Zhong Wenze, you are trying to die!"

He looked coldly at the smoke that slapped on the glass and scattered in all directions: "If you do this, there is no reason not to let me shoot you."

Done.

Li Zezhong stubbed out the cigarette butt in his hand, picked up the receiver and started making calls.

·····
Where there are people, there are rivers and lakes.

In the rivers and lakes, once there is a conflict of interest, there will be a struggle.

It may be bloody and cruel, or it may be silent smoke.

Sometimes, the silent gunpowder is more terrifying than the blood.

Shengshi Cinema relied on the movie "The True Colors of Heroes" to successfully fight the first battle, and the launch of the membership card with stored value undoubtedly succeeded in increasing the stickiness with users before the heat dissipated.

Heroes x Unicu jointly launched the limited edition peripherals of the same style of windbreaker and sunglasses in the movie, which not only increased the popularity of the theater, but also increased the playability.

for a short period of time.

This heat will not dissipate.

Glory Cinema.

office.

"Aze, Miss Li."

Li Zeen got up and greeted Zhong Wenze and Li Yunxin, who came in one after the other for inspection, and opened their seats to signal them to sit down: "Make you a cup of coffee?"

"No thanks."

Li Yunxin waved her hand, said hello to Li Zeen, and then walked towards Sister Mei who was working: "Sister Mei, I brought you something good today."

talking.

She took out the bag she was carrying and put it in front of Sister Mei: "The new bag from Hermès looks pretty good to me, and the style suits you quite well, so I asked a friend to bring you one."

"Thank you for the work in the cinema."

this time.

Li Yunxin and Sister Mei are also getting along more and more happily. The two seem to have become senior girlfriends, maintaining in-depth communication in all aspects.

Of course.

This is based on the premise that Li Yunxin doesn't know about the relationship between Zhong Wenze and Sister Mei.

If she knew about it.

What kind of painting style is that, no one knows.

"It would be great if it was always so harmonious."

Zhong Wenze looked at the scene of the two talking and laughing, and muttered something in his heart.

Li Ze'en also looked at the harmonious scene over there, full of admiration, and cast an admiring look at Zhong Wenze, full of curiosity.

How did Zhong Wenze achieve such harmony?

"Aze!"

Li Zeen collected his thoughts, picked up the latest financial report on the desktop, and handed it to Zhong Wenze: "This is the operating situation of the theater in the past two days. Take a look."

"good."

Zhong Wenze only took a rough look at the accounts, focusing on the information on the membership card.

Since the launch of the joint peripherals.

The number of membership cards has grown explosively, and the amount of stored value has also increased rapidly. The popular "The True Colors of Heroes" has brought a lot of benefits to Shengshi Cinema.

"Aze!"

Li Zeen unbuttoned the collar of his loose white shirt, and leaned forward: "At present, the activity of storing value and sending joint peripheral products is very successful."

"Shall we extend this event a little later?"

"Another week? Or a month?!"

The activity of recharging the membership card and sending limited joint peripherals lasted for a total of one week.

The market feedback in the past few days has been very good.

At present, five days have passed, and only the last two days are left for the value storage activity.

and so.

Li Zeen thought about whether to postpone it.

Although Shengshi Cinema is large in scale, the screening hall is always full during business hours every day, showing one after another.

But it can't stand that they only have two theaters under their banner, and the number of movie-viewing users they receive every day is still limited after all, and the users in Saigon District alone cannot receive them.

Not to mention the entire Hong Kong Island.

after all.

There are still a small number of people who are willing to rush over from other districts to watch movies.

Five days have passed since the one-month screening exclusive period, and the number of users they accepted during the remaining 20 days is still limited.

When the exclusive period is over and the movie can be screened in theaters throughout Hong Kong Island.

That time period will be the most popular period for the movie "The True Colors of Heroes", so according to Li Zeen's idea, while it is still exclusive, maximize the benefits.

"No, a week is a week."

Without even thinking about it, Zhong Wenze shook his head and refused.

"Why?"

Li Ze'en didn't understand, and looked at Zhong Wenze with a frown: "We can't make things difficult for the money, the money absorbed by the stored-value card is a real long-term benefit."

in his knowledge.

We must maximize the benefits in the limited time.

The success of Shengshi Cinema has certain opportunities, and the subsequent challenges will be even greater, so we must seize this opportunity.

"I ask you a question."

Zhong Wenze didn't answer his question directly, he lit a cigarette leisurely, and looked at him with raised eyebrows: "Why do you think we can achieve such good results on the membership card?"

"Because of our surroundings!"

Li Zeen is naturally very clear that since the launch of the peripheral activities, the stored value of the membership card has soared in an instant: "The stored value money can not only continue to be consumed, but also get peripherals for nothing."

"Consumers who have the habit of watching movies are naturally very willing to pay for it."

"Correct."

Zhong Wenze nodded, and nodded affirmatively: "You are right about one point, and there is one point you haven't said."

"Another point?"

Li Zeen looked at him suspiciously.

Puzzled.

"Because it's limited!"

Zhong Wenze tapped his finger in the air with a cigarette in his hand: "We have already applied for exclusive rights for the same title of the movie. Even if the follow-up movie is launched in other theaters, the surrounding items will not appear again."

"Then we have to extend this activity even more."

As soon as Li Zeen clapped his hands, he became a little excited: "Isn't it?"

"wrong!"

Zhong Wenze shook his head disapprovingly: "You have to understand a truth: Once restricted, value will increase. This is an eternal iron law."

"Rare things are more expensive!"

He talked eloquently, and then said: "It is precisely because the membership card recharge activity we launched is limited to one week, and the signal we give to the outside world is that the genuine peripherals will be out of print after one week."

"Those real consumers are willing to apply for cards to store value precisely because of the two points of limited edition + out-of-print."

"If you announce now that the store value activity will be postponed again, what kind of phenomenon will consumers cause? Our decision has no credibility."

Following Zhong Wenze's narration.

Several other high-level executives in the office also gathered around, all eyes fell on Zhong Wenze, waiting for him to continue talking.

"Continuing to postpone it will only make these joint merchandise become cheaper, and people with good intentions will seize this opportunity to hype it up and badly comment on our reputation."

Zhong Wenze paused, and continued: "To put it bluntly, this kind of peripheral restriction is simply a kind of possessiveness of consumers. What's the use of holding it in your hand?"

"The purpose of the limitation is: I am very happy if I have you or not."

"If you postpone the event, then this limited event will have no meaning, it will become a bad street, and consumers will not have any sense of satisfaction."

"Limited and limited, must be limited! This is the bottom line."

The corners of his mouth rose slightly, showing a smile: "Only when the first limited event is done and a clear signal is given to consumers, then next time you launch a similar limited event, the effect will be better."

"Shh!"

Li Zeen's eyelids twitched, and he suddenly realized.

benchmark.

Zhong Wenze wants the limited activities to be deeply rooted in the hearts of the people. Only when the limited activities are really achieved, next time there is a popular IP, the limited activities will get better and better.

"it is good!"

Li Zeen nodded vigorously, and immediately understood Zhong Wenze's deep-seated intentions.

"However."

Zhong Wenze changed the topic, and then said: "There are still two days left, we can add fire to the final momentum."

"How about this, a notification will be issued tomorrow to give users a clear signal that the time limit is only the last two days, and there will be no expiration, and another event at the Shengshi Bar will be held."

"During this month, with the VIP stored-value membership card, you can use the VIP membership card to go to the Shengshi bar for [-]% off, and the consumption points will be accumulated according to the original price."

"This"

Li Zeen was taken aback for a moment, and then gave Zhong Wenze a thumbs up.

Zhong Wenze's move is undoubtedly to transfer the popularity of movies to the business under his own group, stabilizing consumers' consumption psychology.

Moreover.

What is the maximum profit for the bar?
Drink.

Profits are extremely high.

Drinks and drinks are really the same as drinking water in a bar. The price is higher than the market price outside, so what if you get [-]% off, you can make a profit at all.

This move undoubtedly stimulates the consumption psychology of target users.

Just then.

Li Zeen's secretary hurried in from the outside, with a flustered expression, panting heavily: "It's not good, Mr. Zhong, Mr. Li, something happened."

Zhong Wenze pressed his hand and motioned for her to say slowly, "What is it?"

"Look at this!"

The secretary handed Zhong Wenze the morning newspaper in his hand.

On the first cover of the newspaper, I don't know who has contracted it. The headline on it is big and thick: Shengshi Group's stored value card, wantonly absorbing users' funds, how to ensure the safety?
below.

It is a clear high-definition picture of the Prosperous Cinema, and it is also shot from the angle of the underworld, turning the original high-end and majestic facade into scum.

As for the content of the article, they first expressed their praise for Glory Cinema with three crosses, and then began to use [-] words to write an essay with a full score of [-] words, and began to criticize Glory Cinema bitterly, and at the same time expressed concern about users' funds.

As for signing.

The signature of this article is not from an institution or unit, but from a lawyer named Li Daan.

Zhong Wenze glanced at the content quickly, and remembered the name of this person named Li Daan in his mind.

"Fall on the street!"

Li Zeen slapped his head, suddenly realized and became anxious: "Why didn't I think of this!" He was about to go outside after saying that: "I will go to the contact person now and ask them to remove this immediately!"

"no need."

Zhong Wenze stretched out his hand to hold him back: "Why do you withdraw?"

"This is the stupid son of the landlord's family who is helping us to promote the popularity. The price of contracting the cover is not low. Let them stay."

Li Zeen was anxious: "If this newspaper is not withdrawn in time, it will have a great impact on us."

Today's newspaper will definitely not be withdrawn.

but.

Since the other party thought of this method.

tomorrow.

It will definitely continue to appear in the newspapers tomorrow.

"I've been prepared."

Zhong Wenze had a strategizing self-confidence: "As early as when I had the idea of ​​a stored-value card, I contacted the relevant regulatory agencies in advance and asked them to participate in the supervision of our funds. All the procedures are complete."

joke.

Zhong Wenze, who came from later generations, has often seen the routines of those stored-value cards.

A barber shop or a beauty salon, the appearance is so high-end and upscale, and the opening is also done with great vigor and vigor, and the recharge is crazy, as long as you dare to recharge, I will dare to give it away.

But once the funds absorbed are almost enough, they just close the door and run away overnight with buckets. Those users who apply for stored-value membership cards will be heartbroken.

This kind of news has long been common for Zhong Wenze.

Since I want to be a stored-value card for attracting money, of course I have to take precautions in advance. Such a big loophole in fund supervision will definitely be exploited by opponents.

Can he not think of it.

This set of operations has long been played badly in later generations, okay?

"Didn't they occupy the territory of the cover?"

Zhong Wenze thought for a while, and said quickly: "You don't need to find someone to take down this article, let him continue posting it tomorrow."

He pointed to a very small place in the lower right corner of the article on the cover layout: "You just reserve this place, just give a reply to this matter, and post a photo of the relevant regulatory procedures."

"Save money, simple and rude and effective."

Zhong Wenze showed a meaningful smile, and continued to give orders: "The second thing is to implement the notification of the limited period of the stored-value card, and the publicity is in place."

"Yes"

Li Zeen responded, his expression was surprised at first, and then his face turned red.

embarrassing.

He was born as a high-achieving sea turtle student, but he had such a big negligence in the operation of the theater, absorbing so much money, without supervision, it would be a chance for people to make trouble.

If it weren't for Zhong Wenze, then the adverse effects of this article would be devastating to Shengshi Group.

"Don't worry, keep learning."

Zhong Wenze didn't say too much, and patted him on the shoulder: "If there is anything to communicate with me in time, in fact, my education is quite high, and I have more experience."

"Yes!"

Li Zeen blushed, raised his head and puffed his chest, and shouted angrily: "Brother Ze."

The words were full of admiration, and the title of Zhong Wenze had also changed.

Don't say it yet.

in this regard.

At first, Li Zeen was really confident.

He felt that although Zhong Wenze was good at scheming, his professional knowledge and skills in doing business were definitely not as good as his own as a professional.

The face was really slapped.

"it is good."

Zhong Wenze nodded in satisfaction, and instructed: "See, someone has already done something to us, so in the next month, more problems will arise."

"You have to work hard to do everything well, you don't have to do everything, but you must personally review every decision."

"Discuss with Sister Mei if you have any questions, and call me if you are unsure."

"Yes!"

Li Zeen responded again with a dignified expression.

Exactly.

Colleagues are enemies.

The popularity of Shengshi Cinema has harmed the interests of its peers.

The first step has been taken, and we have accepted the test of the market, and the next step is to prepare to face external attacks.

Not only Li Zezhong, other peers will definitely participate in it.

(End of this chapter)