Chapter 299
downstairs.

Zhong Wenze chatted happily with Director Wu. After sending Director Wu to the car with a smile, he took out the cigarettes in his pocket with his backhand, and was about to open the door and get in the car.

"Da da da"

Rapid footsteps sounded.

Li Zezhong followed out quickly, walked directly in front of Zhong Wenze, and stopped him.

"What do you want!"

Zhou Kehua, who was waiting downstairs to drive the car, immediately stood up and looked coldly at Li Zezhong, who was in a suit and leather shoes: "You think you are just a dog, and you can just block the road?"

As soon as he said this.

The bodyguard in charge of Li Zezhong's security immediately came up and stared at him intently.

"Go back."

Zhong Wenze glanced sideways at Li Zezhong, waved his hand to signal Zhou Kehua to step back, and squinted at Li Zezhong wrapped in a cigarette: "Who are you?"

He naturally knew who Li Zezhong was.

In the end, they are two brothers, Li Zezhong and Li Zeen still have some similarities between their brows.

"Zhong Wenze, you are very high-spirited now."

Li Zezhong looked at Zhong Wenze coldly, and said in a deep voice, "How dare you brush my face in public?"

Drunk him.

At this point some gaffe.

Normally, he would never say such a thing.

"Who are you? Why should I give you face?"

Zhong Wenze grinned, inexplicably feeling a little funny: "If I remember correctly, it is because of your intervention that Shengshi Cinema's film source can't be obtained?"

Li Zezhong smiled triumphantly: "Do you know how good I am?"

"so what?"

Zhong Wenze looked at him, raised his eyebrows and asked, "There is no film source, has my Shengshi Cinema started? Do you know how much money I can make for a one-month exclusive broadcast period?"

"!"

Li Zezhong was silent for a while, and gritted his teeth: "After a month, if we can't get the film source, Shengshi Cinema will lose! I don't know if my brother has told you that I am willing to buy your cinema."

"It's doing well now, and I'd like to give a little more."

"Mr. Li is rich and powerful?"

Zhong Wenze squinted at him, and snorted, "However, I don't have any other hobbies. I just like to challenge my limits. After a month, Glory Cinema will be defeated, right?"

"Do you still need a challenge?"

Li Zezhong didn't beat around the bush, he said it very straightforwardly and confidently: "I'm stuck with your film source, what do you do with it? If there are no good movies, who will go to your theater?"

but.

He does have the capital to speak like that.

The Li Group still has a very large market in the film industry.

As long as he wants to speak, most people really won't cooperate with Shengshi Cinema, not because they dare not, but because there is no need to have a bad relationship with Li's Group for such a small Shengshi Group.

"Let's go and have a look."

Zhong Wenze took a mouthful of the cigarette, threw the cigarette butt on the ground, crushed it, threw it into the trash can, and opened the door to get in the car.

"Zhong Wenze!"

Li Zezhong took a heavy breath: "Don't waste any more time, okay?"

"Are you afraid?"

Zhong Wenze turned his head, the corner of his mouth slightly raised: "Are you afraid that your brother will come into your father's sight because of me? Ha ha"

Done.

The door closes.

The car sped away.

Li Zezhong stood where he was, looked at Li Zeen on the side with gloomy eyes, and got into his Mercedes-Benz.

From start to finish.

He didn't even say a word to Li Zeen.

····
a few days later.

Glory Cinema.

Film and television poster promotion area.

An event poster hand-painted with a red marker pen was hung by the staff at the position of the golden perspective:

"Attention, attention."

""The True Colors of Heroes" has a viewing event!"

"Everyone can read the posters by themselves, and if you have any questions, you can consult the staff."

immediately.

The customers in the movie-watching waiting rest area heard the sound and walked over, and quickly browsed the event rules hand-drawn with markers on the poster.

In fact, this is an activity derived from the membership card.

"Hero True Color Fa Ge same style limited windbreaker jacket!"

"Sunglasses of the same style as a hero!"

correct.

The rules of the event are very simple and rude.

Apply for the viewing membership card of Shengshi Cinema.

Ordinary membership card: recharge [-] in it, and you can get the same style of sunglasses.

VIP membership card: Recharge [-] to get the same jacket + sunglasses from "The True Colors of Heroes", and it is also a joint model with the clothing brand Unico.

The membership card adopts a grade system, and points are earned for the consumption amount, and the points can be upgraded to the membership card level, silver, gold, platinum, and diamond.

With the upper body of the level, whether it is movie ticket purchase or bar consumption under Shengshi Group, there are different discounts according to the level.

The duration of the activity is one week.

Unlimited time limit.

"Add value to the membership card? The stored value can be used to watch movies, and can it also be used to go to the Shengshi Bar under the Shengshi Group?"

"Same sunglasses!"

"I really want that co-branded Fa Ge trench coat of the same style!"

"Uniku? I remember it seems to be a newly established clothing brand in foreign countries. The purpose of creation is to be an excellent clothing warehouse. The quality seems to be very good."

a time.

Everyone started talking.

Some people are still hesitating, and some people have already gone directly to the bar and started recharging crazily.

In "The True Colors of a Hero", the image of Fa Ge wearing a windbreaker is really popular. While it has a huge fan base, many people also have the idea of ​​wanting the same style of windbreaker.

This move of Shengshi Cinema received good market feedback instantly.

almost simultaneously.

In the lobby of Shengshi Cinema.

On another temporary stage built.

Director Wu of "The True Colors of Heroes" led Fa Ge, Long Ge, and Ge Ge Arong to make a strong debut. They appeared on the scene, each with a windbreaker of the same style as Fa Ge, and he was very elegant and unrestrained.

This is an event to promote the same windbreaker.

on the stage.

Fa Ge wore a windbreaker to occupy the C position, showing off the style of the windbreaker from various angles, and his own autograph was embroidered with red thread on the hem of the clothes.

In order to take care of their respective fan bases.

The windbreakers on the three of them each had their signatures embroidered on them.

The media, who had already been called to the scene, rushed forward, shooting their faces with long guns and short guns.

in reality.

Fa Ge, who is wearing a windbreaker, is a bit better than the image in the movie, with long legs and good looks, which instantly captured the screams of the fans present.

The whole event lasted about half an hour.

Director Wu took them to another theater.

The theater's bar had already been completely surrounded, and countless fans who heard the news rushed over one after another, yelling to recharge their membership cards.

"Give me eight hundred!"

"Can I get two windbreakers for eight thousand?"

"Charge me up!"

No matter what era, even in extremely poor countries, there will always be no shortage of rich people. The success of "The True Colors of Heroes" and the appearance of surrounding areas immediately attracted everyone's interest.

"Brother Ze!"

Standing in the rest area on the second floor, Li Zeen looked at the crowded scene downstairs and smiled happily: "Your move is really excellent!"

in speech.

He is full of admiration for Zhong Wenze's business acumen: "Brother Qiqi has the same style of windbreaker, this idea is so good, why didn't I think of it at the time!"

talking and talking.

His face froze suddenly, as if he had come to his senses, he stared at Zhong Wenze in disbelief, breathing rapidly: "No, this Uniku × "The True Colors of Heroes" trench coat of the same style, it is impossible to make it in a short time .”

"There are so many goods, if you say they are spread out, they will be spread out. You must have prepared them in advance?!"

Thinking through the whole process, Li Zeen was shocked.

Zhong Wenze had already thought about such a release a long time ago, and he must have started to make continuous channel suppliers before the movie was released and the theaters were preparing.

In the face of the situation where everything is going to stop, Zhong Wenze dares to spread goods in such a large area, such confidence, risk, and mentality...
The corners of Li Zeen's mouth twitched.

He was silent.

original.

He thought that he had already done a lot for the theater, and that the success of the theater was inseparable from him, but he didn't realize it until now.

The success of the theater has a fart relationship with me.

I'm just a handyman, so I haven't launched any core measures.

It is Zhong Wenze who is really strategizing behind the scenes!

"good."

Zhong Wenze looked at the fiery scene below, and nodded in satisfaction: "I still have to thank Yun Xin for the same style of windbreaker. She helped me contact the partner in advance. The price is very favorable, and the quality of the clothes is not bad."

As for the idea, it was indeed his idea.

After decades.

This kind of marketing methods such as IP peripherals, joint limited editions, etc. are too common, and basically become basic practice, especially for selling mobile phones. It seems that the quality of sending a mobile phone without co-branding with anyone seems to be low.

As for recharging to get discounts, the most basic operation.

But this measure was very novel and attractive decades ago.

Just a few days.

Fa Ge's trench coat and sunglasses in "The True Colors of a Hero" were popular in the streets and alleys, and became a trend for a while. For a while, many young and handsome guys said this to their horses:

During the Chinese New Year and holidays, no gifts are accepted, but a windbreaker is also accepted.

even.

With the launch of Shengshi Cinema's activities.

Suddenly, a circle of speculating on trench coats appeared.

"The True Colors of Heroes" is the same limited edition windbreaker, stock up first, and when the event is over, they will resell it at a higher price.

Just a few days.

Shengshi Cinema's membership card openings skyrocketed in an instant, and the amount of stored value on the account reached a terrifying amount. Shengshi Cinema's move caused a major earthquake in the industry.

After seeing the success of Shengshi Cinema, countless theaters have followed suit and launched membership cards, and even some film and television companies have imitated them and launched peripheral products.

But because there is no iconic IP, the launch of the peripherals did not get much response, and instead lost money and went to the street.

····
Crowne Plaza Hotel.

Li Zezhong was sitting in the reception room, waiting for appointments with clients.

He frowned slightly, staring blankly at the notebook in his hand, lost in thought.

Soon.

The door was knocked open.

Li Zezhong frowned, moved his wrists and stood up, regaining his usual smiling expression, and reached out to shake hands with the interviewer.

"Mr. Li!"

The interviewer smiled obsequiously, and put the gift bag in his hand on the table: "This is my meeting gift for you."

talking room.

He put the gift bag down, and pulled out a neatly stacked windbreaker from inside: "The same windbreaker as Fa Ge in "The True Colors of Heroes", co-branded by Uniku."

He didn't notice Li Zezhong's expression, and he was still talking freely: "The limited edition items are no longer available for purchase. I got them through my relationship, and the size is just right."

"see a visitor out!"

Li Zezhong squeezed out two words in a deep voice, and left the reception room with a flick of his hand.

"."

The interviewer's expression was frozen, and he didn't even understand.

I gave you a gift and you turned your face right away?
private office.

"Doesn't this kind of company have a normal PR?!"

Li Zezhong pushed the door open and entered the room, tugging at his tie irritably, and said in a cold tone, "Immediately, suspend all our business with this company!"

"Who negotiated cooperation with this company? Fire him immediately!"

"Now! Immediately! Immediately!"

He spoke so fast that he roared in the end.

original.

The affairs of Shengshi Group have been making him very anxious these days, especially seeing the success of Shengshi Group's prepaid card, he is even more afraid to the extreme.

who knows.

In the negotiation just now, the other party actually gave me a co-branded merchandise from Shengshi Cinema?

Is this company's public relations insane or what?
No eyesight at all?
The female secretary had never seen Li Zezhong lose his composure like this before, and she was so frightened that she stood there and did not dare to move.

"What are you still doing!"

Li Zezhong turned around, looked at the female secretary with his hands on his hips, and said in a cold tone, "You want me to say it again?"

"Yes Yes!"

The female secretary woke up like a dream, and hurriedly left the office in a panic.

"Grass!"

Li Zezhong swears loudly, and slaps the desk with a slap, as if he is not relieved, he sweeps with his backhand, pushing the things on the desk all over the floor, clenching his teeth.

"Fall on the street!"

He let out a heavy breath, took out a cigarette with trembling fingers and lit it for himself, looked at the traffic lights under his feet with a gloomy expression, and stood there like a sculpture.

Li Zezhong was so angry and lost his composure not because of Shengshi Group's success.

He pays more attention to the consequences behind this.

As a senior business tycoon, how can I not understand how powerful Shengshi Group's stored-value cards are.

Shengshi Group has opened so many stored-value membership cards, so they have a lot of funds in their hands, and they can use these funds to do many things.

Even so.

With such a huge number of users as capital, it goes to borrow money, and the business grows bigger and bigger.

Shengshi Cinema's stored value card is tantamount to strengthening the stickiness with users.

Everyone has recharged money in Shengshi Cinema, and coupled with Shengshi Cinema's leading hardware conditions and advantages compared with other cinemas, will they go to other cinemas for consumption?

will not.

The success of Shengshi Cinema is inevitable, the user base has been reached, and the next step is expansion.

just.

No matter how big Shengshi Group is.

What does it have to do with him, Li Zezhong?
It doesn't matter half a dime!

But why is he so angry?

Because of Li Zeen.

Li Zeen is now handling the affairs of Shengshi Cinema for Zhong Wenze, and it is reported that Zhong Wenze has given Li Zeen all the qualifications for the follow-up branch of Shengshi Cinema.

The expansion of Shengshi Cinema is inevitable.

Li Zeen is full of manager roles in Shengshi Cinema, so if it becomes bigger, will the family not see it?

By the time.

Will the theater business in his own hands be assigned to Li Zeen?
Go one level deeper.

Li Zeen, who has been kicked out by himself in the Li Group, will he return to his status because of this incident?
PS: Hong Kong and Kowloon True Color Group Number: 705781951 Brother Frostwolf and Eightfold Mirror, remember to add it.

In addition, thanks to brother Frostwolf for the reward.

(End of this chapter)

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