How did I become a god

Chapter 996 Inspection (Part [-])

Jing Gao had chatted with well-known screenwriters before, and instantly knew the problem: insufficient professional talent reserve!

With such a large film market in China, if you say that there is a surplus of talents in the film and television industry, it is indeed a surplus.Don't you see that there are a lot of actors who don't act, and a lot of stars look like ghosts.All kinds of constant tearing.

But to say that there is a shortage of talents, it is indeed lacking!Not to mention the shortage of behind-the-scenes production staff, such as Fu Huadao.Quite a few viewers can't help but feel that old dramas are good-looking, because the costumes, makeup, and props of the old dramas are all of a very high standard!

You can tell by comparing the Dream of Red Mansions in 87 with the new Dream of Red Mansions produced by a certain master a few years ago.

That shape, that costume, the gap is as big as the sky.

Another example is the TV series "Wu Zetian" and "Tang Minghuang" filmed in the Tang Dynasty. The costumes designed by Mr. Li are really grand and dignified, and the atmosphere of all nations coming to court.Beauties with red makeup are all competing for beauty.Look at the current costume idol drama?

Nothing!
The lack of talents who serve Huadao is a bit faulty.This is because today's TV dramas and online dramas emphasize traffic and not details.All the funds are given to the streamers as salary, where is the money to pay attention to details?

Another huge talent gap: the director.

Don't look at the many stars who have acted and directed in the past few years, but really good directors, directors who can shoot according to the script, are very rare.A large number of directors are not good enough.

In fact, there is a shortage of screenwriters.It's just that iQiyi, Phoenix Film and Television, and well-known screenwriters are working together on training courses recently, and the training course is set up at Phoenix Film and Television.

"What else?" Jing Gao asked after taking a sip of tea.Guan Yujia who was sitting next to him got up and took his teacup to add water.

Xu Tianyi said: "We expect that there will be other problems. For example, our producer may not be able to control the winning production team, resulting in increased financial costs. Companies that have filmed our films may also go bankrupt. In short, if we Simply know how to make video websites and content, the current feeling is that it is difficult.

It is no problem to create one or several high-quality dramas.Our iQIYI strength and resources can do it.But it is still very difficult to create a situation where a hundred flowers bloom.Our current efforts may be in a huge circle, and there will be no splashes in the waves.If we fall, who will do these meaningful things in Chinese film and television? "

Jing Gao turned to look at Gong Yu.He didn't know if Xu Tianyi's words were sincere, or if he was flattering him in person.But, shouldn't it be the CEO who said this?
Gong Yudao: "Mr. Jing, this is what I want to say. We have also discussed it internally. Tianyi has been working in the front line of content for a long time, and he knows the situation in the circle very well, so he feels more and more worried."

Jing Gao smiled indifferently: "You can rest assured that iQiyi will not fall even if it burns money and loses money. The Phoenix Group can still afford this loss. Of course, cost control still needs to be done well.

iQiyi still has to go down the road of producing high-quality dramas.As for the problem mentioned by Lao Gong and Xu Tianyi, in the final analysis it is still a matter of the quality of the practitioners.The big waves are monstrous, and the mud and sand are falling.The prosperity of an industry requires the efforts of many people, not just a few people.This takes time to accumulate.

I think this is also the mission of Phoenix Film and iQiyi!
I admire Netflix's model.But Netflix's model is not a panacea!Some analysis points out that there is a problem with their fundraising model.The funds for filming the series are very dependent on the corporate bonds they issue and the financing in the stock market.This has resulted in ratings companies consistently not rating their bonds highly.

So the Netflix model and HBO are two completely different streaming media models.Since your iQiyi management team feels that Netflix’s set of rules is not fully applicable, it still needs to be slightly modified.

In this way, I will release the brokerage business to you!There is also a title appointment from the director.iQiyi can participate in this part of the business.Minimize production costs and support the production team as much as possible.

It will be escorted around iQiyi to build a model like an aircraft carrier battle group.

Of course, this new company is placed in an affiliated company of iQiyi.Legal issues, you study on your own.

In addition, iQiyi still doesn't want to do such crap things as sub-contracting. "

Gong Yu quickly assured: "Mr. Jing, don't worry! We are gradually withdrawing from the contract business."

iQiyi is an Internet platform. Although the current mode of purchasing dramas has been changed to self-made, it is supplemented by purchasing external dramas.But it can still bring a lot of income to TV drama producers.This determines that iQiyi is still a big player in the film and television drama market.

Then such a big platform, if you set up a brokerage company, the income it brings is still very considerable.

Gong Yu tentatively asked again: "Mr. Jing, what about the peripheral business of film and television dramas?" With the model of iQiyi, advertisements cannot be sold.At most, you can make money by playing pre-roll ads in the episodes.And the biggest source of income for TV series is really advertising.In addition, it is the peripheral derivative income.

Jing Gaodao: "If you want to earn money related to film and television dramas, you should learn more from Disney's model!"

If the production of web dramas is as exquisite as movies, the cost is very high.Correspondingly, if you simply learn Netflix's profit model, the problem is still very big.Sources of income must be expanded.He had heard the cries of "Frontline".

As for the survival strategy of Hollywood film companies, they basically do not rely on the box office to make profits.The main reason is that extremely high distribution costs have to be invested, which has pushed up the cost of the film.There are many ways to distribute, and foreign capital entering Hollywood is usually cheated.

They can make a loss on the accounts of the world's best-selling movies!It's that outrageous.

As for those ordinary movies, even with the normal distribution costs and the capital in the industry, the profits of the movies are outside the box office and rely on peripheral income.

Before the rise of the Internet, Hollywood movies were very dependent on the income of DVD discs.Rely on streamers like Netflix right now.Of course, Disney is doing its own streaming media, and it charges its own membership fees.

If iQiyi wants to realize the income of a movie, it can work hard on these aspects. Of course, they are a long-form video website themselves, and what they do is streaming media.It is impossible to get the income of some links.

Gong Yu was overjoyed, knowing that the shackles on his body were loosened again.Speaking of it, Jing always has ideals and feelings, and he is not so rigid in doing things, and will adjust according to the actual situation.

Now he regrets that all other iQiyi's "one fish eats more" businesses have been included in "Qiyi Super Media".Otherwise, peripheral products are much easier to sell.

Of course Jing Gao didn't know what Gong Yu was thinking, and asked, "If there's nothing wrong, it's time for us to have lunch."

Gong Yu said: "There are still problems, I will report them in the afternoon. Mr. Jing, this way please!"

(End of this chapter)