How did I become a god

Chapter 995 Inspection

Jing Gao sat at the top of the conference table, with the iQiyi software running on the interface of the Huawei mobile phone in his hand.

Now iQiyi's interface is very clean, without those messy advertisements.Fully learn the model of Netflix, and its operation model is completely different from the other two major Internet long-form video platforms in China: Tencent Video and Youku.

If the user does not have a membership, he cannot use iQIYI's services.

In fact, the current domestic Internet environment has reached the fourth quarter of 2018. Many Internet software require users to authorize, register, and log in before they can use it and see relevant information.The most typical ones are the “Dianping” under Meituan and the websites of Ctrip.

It’s just that iQiyi’s approach is very radical. Users who use mobile phones to register members must pay membership fees to use it.Other websites and software only require the user's user information and mobile phone number at most, and you can use it without recharging to open a membership.

However, iQiyi collects money directly.The current aggressive strategy has also led to a sharp drop in the number of members of iQiyi, from 2018 million members in the third quarter of 8070 to 3800 million members.

And because iQiyi spun off its "value-added business" to "Qiyi Chaomei", the revenue in the third quarter was about 10 billion US dollars, and it plummeted after entering the fourth quarter.It is now mid-November, and the revenue data for October has been calculated, which is terrible.

For this reason, iQiyi's stock price also plummeted in the US stock market.From the market value hovering at 180 billion US dollars, it fell directly to 120 billion US dollars.

This also provides an excellent reason for iQiyi to apply to the US Securities Regulatory Commission for delisting.

Since the U.S. capital market is not optimistic about us, then we will leave.

Listening to Gong Yu's introduction, Jing Gao put down his hands and said, "Going back to the Hong Kong Stock Exchange for listing is a strategic goal and must be completed as soon as possible. I will arrange for the Hong Kong Stock Exchange as soon as possible. Lao Gong, you and Jiu Ge Wu Jingshu of the capital is connected. I only have one request, be quick!"

Gong Yu said: "Mr. Jing, I understand! The progress in the United States is slow, and the work of related law firms and accountants is ready on my side. It is estimated that the delisting work will be completed in half a month. It is the pressure on me from the board of directors. a bit big!"

In the large conference room No. 1, there are no members of the board of directors, all of them are members of the management.

The chief marketing officer, Wang Xiangjun, is a female executive. She said vehemently, "Mr. Jing, Mr. Gong will fully implement the strategy you formulated in the company. You must support us on the board of directors. Otherwise, everything will be pushed to the ground."

Guan Yujia, who was sitting next to Jing Gao, took a look at Wang Xiangjun.She doesn't like people being rude to Jing Gao.Even if it's just the slightest offense!
Jing Gao smiled and nodded, reassuring the management, "It is understandable that there is pressure on the board of directors. After all, the stock price has fallen like this. I will support you. You let go and do it. The road is tortuous, and the future is bright.

If shareholders have opinions, we must first listen and resolve them. After all, we have been partners for many years.Second, if they want to exit, we still need to provide an exit path, so as not to affect the delisting action.

Phoenix Group can continue to increase its stake in iQiyi.I am very optimistic about the future of iQiyi, and I am confident in the performance of iQiyi's stock price after its listing on the Hong Kong stock market. "

Gong Yu breathed a sigh of relief, he was really blocking this time!The representatives of various shareholders on the board of directors really pushed him hard during this period.This kind of matter will not be stabbed in front of their respective big bosses all at once, but the sharp drop in iQiyi's stock price may make the representatives of the board of directors very anxious.

"Mr. Jing, thank you!" Gong Yu continued: "Next, I will show you the production and production process of the drama "The Nine-Stories Strange Case", as well as the second episode that has already been launched for trial broadcast."

Jing Gao nodded, leaned back comfortably in the chair, and said, "Tell me about the process. I will watch the two pilot episodes during my lunch break."

"Ok."

...

...

The drama "Nine-story Strange Case" was not completed by iQiyi's internal production team, but through the script bidding model, a small company called "Guangbai" outside won the bid, and then formed a team to produce it.

He explained to Jing Gao the internal promotion of iQiyi, the newly appointed chief content officer Xu Tianyi, he played the prepared slides, and introduced the process of internal creative generation, "First, we analyze the domestic review system, and The current tastes of the audience lock the genres into suspense, Republic of China, overhead, and fantasy.

Recently, suspenseful crimes have become popular.Chasing the Murder by Day is a rare good drama.We intend to imitate.However, for the convenience of review, the background of the story was changed to the Overhead Republic of China.Fantasy is to add elements such as zombies and monsters.This is convenient for special effects to create a visual impact on the audience.

The current level of special effects in China, as long as money is spent, can still achieve a good level.

After determining the type, we set a budget of 1 million for this drama.Subsequently, within half a month, about several hundred scripts were received.After reviewing with the team, I finally selected the script of "Bright White Film and Television".

Their script is the best!Mr. Jing, let me hold you up for a while, so I can briefly talk about the plot?The screenplay is wonderfully written.I highly recommend. "

With these words, the atmosphere in the meeting room relaxed.

Jing Gao just laughed and took a sip of tea, "I'll watch it myself later. If you spoil me, I won't have the fun of following the drama."

Gong Yu made a gesture.

Xu Tianyi went on to say, "After the bidding is passed, we will assign producers, finances, and control their story direction and financial costs to the production team of 'Guangbai Film and Television'. We require the use of new actors and veteran actors. In short, the funds should be used to serve the Tao and special effects, not the star's salary.

We have already placed an order for 13 episodes of this drama.Two episodes were produced, and they were released on our iQiyi website with rave reviews.According to our own scoring system, it is currently 8.8 points.

This represents the user's expectation and recognition of our drama.Of course, there are mixed reviews on Douban.We internally believe that there are signs of the rhythm of the navy.After all, it is impossible for friends and merchants to watch us walk out of such a golden road.This is our highlight of the year!A work of transformation. "

Jing Gao smiled slightly, "Is it better than bad? Don't worry about their small actions. Douban's rating system is a big problem, it only represents the taste of their user groups. Rating sites, you will turn around and Phoenix Film and Television to jointly build one.

This kind of shooting mode is working for the first time, is there any problem? "

Xu Tianyi said without hesitation: "Mr. Jing, there are indeed many problems. We have discussed this many times internally. The first big problem is the problem of script topic selection. If the script topic selection of the entire company is It's just one genre, which will inevitably lead to the homogeneity of all the dramas on the website.

I will ask Mr. Gong for instructions..."

Gong Yu smiled and waved his hands, "No. We discussed it together."

Xu Tian smiled, and continued: "Our internal plan is still the same as before. It is to set up different topic selection teams, two or three people form a team, and speak based on performance, and performance is linked to bonuses."

Gong Yu interjected, "Mr. Jing, this has actually led to new problems one after another, such as how do we judge whether the show is good or not? The most intuitive thing is the rating and the number of times members play it.

Is it possible that these data have some kind of bias or falsification?At present, the fan circle is rampant, and it is difficult for us to guarantee that the clicks and ratings of each account are all members.rather than being manipulated.

The best way to do that is to raise membership fees.This increases the cost of operation.make them unprofitable.

Secondly, we don’t have a channel to monetize popular dramas now.After the hit series in the past, we can sell advertisements, and the contracted actors can receive commercial endorsements.You can also sell the surrounding area.Can't work now.

The only monetization model is to increase membership fees, and the stock price will be reflected.I'm walking this way with my hands tied! "

Jing Gao nodded, pondered slightly, and looked at the Chief Content Officer Xu Tianyi who was eager to try, "Go on, what's the problem?"

Xu Tianyi said: "Mr. Jing, after the problem of script selection, we also encountered a big problem, that is, there is a good script, but the company that won the bid may not have a good production team. For example, a little Skilled TV directors are basically not recruited by small companies.

Another example: Fuhuadao team.There are good teams in China, but these small companies may not be able to hire people after receiving the funds from us, and the schedule cannot be arranged.This needs to be coordinated by our producers.

This greatly increases our burden and workload, and we need to continuously support different companies and teams.This makes us miserable! "

(End of this chapter)