How did I become a god

Chapter 540 The Godfather of Business

When Jing Gao came to see Duan Yongping, he actually wanted to hear this legendary business godfather's understanding of business and life.

That's not to say he's going to devote himself to being a businessman from now on.He really didn't think so.God is proud, mainly to enjoy life.When he does business, the first thing is to convert money into his social status and power.

Second, he has a little bit of his own ideals and aspirations.The geese leave their voices, and the people leave their names.Once a person lives in this world, he must keep something and change something.He hopes that the industry will serve the country and hope to change the status quo of some industries.

For example, Phoenix Film and Television, under his banner, is absolutely not allowed to cooperate with those who are well-known, eat their own food, and smash pots.

For example, Xiashang Real Estate, a real estate company owned by him, does not have a shared area when selling houses.Li Cucumber made a money-making scam, why should he keep it?
These are his views on business.Rather, all Shenhao, at the moment of achieving financial freedom, need to face a question: what should I do next?
This is thinking about life.

And the initial idea is very simple: buy, buy, eat, eat, fire, fire, fire!
This is the first level of Maslow's needs theory!

But then what?

How much can a person spend on clothes, shoes, etc., and change a set of outfits a day?After enjoying luxury cars, mansions (manor houses), airplanes, cruise ships, hotels, food, wine, and beauties, is there any excitement for your next life?
I'm afraid not.

He has been a god hero for a year, so of course he has his own experience.After the first level of Shenhao, you should develop your own interests and hobbies, and improve your social status!
However, in the more than 30 years of turbulent years since the reform and opening, business heroes one after another have soared, starting from nothing, becoming wealthy, changing their own destiny, society and people's lives.

Duan Yongping is one of the best!The Xiaobawang learning machine he built was the one that Jackie Chan endorsed back then, and it sold very well.

He created Backgammon VCD, repeatedly won the title of CCTV, and spent a huge amount of advertising fees, but the company did not die, but became more and more prosperous.

After he got a green card in the United States, followed his love, and immigrated to the United States, he invested in NetEase and bought NetEase's stock at a price of less than $1. Two years later, NetEase's stock price was as high as $70.Get nearly 100 times the benefits.Fame!
In 2006, Duan Yongping bought Buffett's lunch for US$62, which caused the value of Laoba's lunch to soar since then. At the same time, it started the trend of Chinese people auctioning Buffett's lunch at high prices.

The "Backgammon Series" he brought out with one hand, adhering to his business philosophy, made great strides in the field of electronic products. In 2017, oppo, vivo, and OnePlus were all leaders in this industry.

According to Xiaomi's valuation, Xiaomi is in the process of going public on the Hong Kong stock market, and investment banks are all valued at US$1 billion.In terms of sales, Xiaomi is often ranked behind oppo and vivo in various statistics.

The combined valuation of these companies is definitely more than 1500 billion US dollars.Quite awesome!
"Let's go and do it. If you do it, you will pay for it. If you don't do it, you will close the door."

This is what he entrusted to his disciples before he went to the United States.It shows the demeanor of a generation of business godfathers.

After the rise of Pinduoduo in 2016, his name appeared in reports again, and it was mentioned again after a lapse of more than ten years.

As the saying goes, different routes lead to the same goal.After obtaining a huge amount of wealth, these winners in life, business heroes, what kind of views do they have on wealth and life?

Jing Gao wanted to ask him for advice.

...

...

Between two strangers, it is actually a norm to be cold when they meet for the first time.Especially in shopping malls and official careers.

Why?There is an old saying in China: noble people speak late.

Business tycoons speak to express their own opinions, so accurate expression is enough, and there is no need for too much nonsense or pursuit of literary talent.Of course, sometimes, it is necessary to warm up when meeting.

Therefore, it is a kind of skill to talk eloquently and make people feel like spring breeze.

The sound of "stabbing" cooking in the kitchen of the Chinese restaurant came.Outside the street is a little quiet, with few pedestrians.

Duan Yongping took a sip of tea and said, "Mr. Jing, how did you and Ding Sanshi know each other?"

Ding Sanshi facilitated this meeting.He heard Ding Sanshi mention Jing Gao last year.At that time, Jing Gao directly bought Sina.

Jing Gao said: "There was an intersection at last year's Wuzhen Internet Conference. Mr. Ding's dinner in Wuzhen is very well-known in the entire domestic Internet industry."

Duan Yongping smiled and said: "So, you are positioning yourself in the Internet industry?"

Jing Gao smiled and said: "That's not true. The companies under my umbrella are involved in many industries. Mr. Duan, I really want to ask you how to do the mobile phone industry. After I bought the Coolpad mobile phone, I spent about 50 billion US dollars. But the current shipments of Coolpad mobile phones are still very small. It just reached 1000 million units in the second quarter. There are also discount sales.”

Duan Yongping smiled, and said slowly: "When Backgammon made mobile phones, I had already been in the United States, and I didn't care about anything. So, I don't have much experience in how to make mobile phones. However, I can talk about my business experience. Some insights."

Many people came to him for advice.He can't teach much at the level of "skills".He has been away from front-line management positions for many years.On the level of "Tao", he has his own insights and is willing to share them with those who come to him for advice.When he had dinner with Buffett, he also asked for advice in the same way.

Jing Gao quickly sat up straight, "Mr. Duan, I'm listening."

Duan Yongping is very satisfied with Jing Gao's open-minded attitude of learning.He has a relatively indifferent temperament and never engages in debates.Like-minded, just chat a few words.If you disagree, don't talk.Jing Gao is willing to listen, so he is willing to speak.Otherwise, there is no need to talk, just change the subject.

"My own opinion is that you must dare to be the queen of the world in business. The first to enter a certain business track may not survive."

While talking, the Chinese boss in his 40s, wearing a tall white chef hat and a white apron, came over with dishes, "bergamot ribs. Please have a taste."

"Old Fu, thank you!" Duan Yongping thanked with a smile, picked up the chopsticks, and made an invitation gesture to Jing Gao and the others. There was also his assistant, Dong Youwei, on the table.

Duan Yongping continued: "The mobile phone industry is booming at present, and the profit point of making money is also very clear. This is the right thing to do. The next step is to do the right thing. Coolpad mobile phone can't be sold, which shows that the distance between things There is still a distance to do it right. Specifically, it depends on your understanding.”

Inoko nodded thoughtfully.

This time, the chef and owner Lao Fu brought up two more dishes.One soup, one seafood: steamed grouper.The price of seafood is not expensive here in California.Jing Gao ate seafood and thought about it seriously.

What a successful business tycoon has refined over decades of business experience must be very useful, and it is infinitely close to the essence of business.

Duan Yongping continued: "Liu Zuohu came to visit me in 13. I told him some words, and I can give it to you today. At any time, the essence of business has not changed. Backgammon's success depends on" duty'."

Jing Gao said: "Does it mean honesty?"

His requirement for subordinate enterprises is "integrity". The various enterprises under the Taichu Group are not strongly integrated, and the corporate cultures are different, but the common point is: integrity.And he has studied Alibaba's corporate culture.Ali's corporate culture, known as the "Six Meridians Sword", also contains the content of "integrity".

Duan Yongping smiled and said: "No. I mean duty and integrity. The first meaning of duty is: keep a normal mind. Persist in doing the right thing, and strive to do it right."

Jing Gao pondered slightly, took out the small notebook and pen that he carried with him, and wrote it down directly.He didn't really understand much.Take it easy?Those who do business are basically very aggressive!
For example: Letv hold high and fight high, spend money hard, and build its own ecology!
For example: Huawei pays attention to wolf culture.The whole team was very fierce, and the competitors had no way to fight back.There is a joke in the shopping mall. Every year when Huawei's financial report comes out, it is the time when Ericsson's CEO resigns.

If you check it out, you will know that Huawei has beaten Ericsson's CEO several times.Huawei is very good at telecommunications equipment.

Duan Yongping narrowed his eyes slightly. If you are not familiar with Jing Gao, look at his style, really, your first impression is definitely a sycophant.However, he clearly knew the commercial achievements of the young man in front of him in China.And Jing Gao took a notebook to memorize his words, which really gave him a sense of accomplishment.

Duan Yongping said: "The second meaning of duty is not to take advantage of others. The third meaning is: when there is a problem, first find the reason for yourself."

Jing Gao smiled thoughtfully, "Mr. Duan, this really has nothing to do with honesty. I'll try to explain my understanding.

The third meaning, I can understand, blame myself.This can be regarded as part of our traditional culture: introspection, prudence and independence.The second meaning is a general combination of words to describe a person who is honest and responsible.There are too many smart people in the mall.There are a lot of people who are smarter than monkeys when they stick their hair on.If a person is honest, strict and not taking advantage, he may win more business partners.

However, the first common sense is really hard for me to understand. "

At this time, a few more dishes were served.

Duan Yongping ate the food, and said approvingly: "Mr. Jing, you have a very high understanding! This may be the surprise of you and me in terms of commercial value. In the 90s when I was doing business, China seemed to be full of gold, everywhere It is an opportunity. No matter what industry you are in, it is very profitable. Moreover, the government was also promoting the Korean Daewoo model at that time.”

Before the Asian financial crisis in 97, South Korea's Daewoo Consortium was once an idol for the whole people to study.But its development model collapsed after the Asian financial crisis, and there are no more believers.

What they believe in is the merger and acquisition with generous loans and the development model of cross-industry.

"So, at this time, we must restrain the impulse of blind expansion of enterprises and maintain our sense of normalcy. We must gain a firm foothold in one field. Only in this way can we achieve long-term success and become a healthier and longer-lasting world-class enterprise."

"The company under your name is involved in many fields. This is why we have different views on business. A person's energy is limited, and it is impossible to understand everything. In business, it is obviously not in line with things. essence."

Jing Gao could roughly understand what ordinary heart meant.He understood.

Many companies like to engage in "diversification", and there are many examples of failure.For example, Wanda of the richest man Pharaoh.Wanda has engaged in e-commerce, and has done so many times without success.

Another example is that Alibaba is engaged in social software, and it is a surprise that there is only one DingTalk.Moreover, many of the companies acquired by Ali to serve as the frigates of Ali's commercial aircraft carrier are half dead.

The most famous example is Qianqian Jingting in the music field.As well as Ele.me and Youku.On these battlefields, there is really a big gap between them and their competitor Tencent.

Perhaps the reason is what Mr. Duan said: a person's energy is limited, and it is impossible to understand everything.

If an enterprise wants to expand new business and diversify business, it may need to find a new team to do it.Moreover, if it is specific to the tactical level, I am afraid it is best not to guide.Isn't that similar to Tencent's shareholding model?The only difference is the amount of equity.

Perhaps, it can be intuitively said that it is Huawei's BG (Business Unit) setting.

Jing Gao raised his teacup and said respectfully: "Mr. Duan, I will replace wine with tea and offer you a toast. Listening to what you say is better than reading books for ten years. However, I still have a question, Mr. Duan, you seem to be interested in making money in business. Doesn't that matter?"

Maintaining a normal mind can indeed make the enterprise healthier and last longer, but will it lose more opportunities to make money and grow stronger?
Duan Yongping smiled slightly, "Mr. Jing, as long as we can provide consumers with high-quality products and services and achieve success, wealth and profits will come naturally.

If you only focus on profit and money as the criterion for judging your own business behavior, you may step into a trap.Of course, there is one prerequisite for the common sense of doing business: doing the right thing.Do not enter industries with low profits, hard to earn money, or high risks. "

Jing Gao felt unspeakable in his heart.This may be a realm!

On the Internet, Ma Yun said "I am not interested in money", and I don't know how many netizens ridiculed her!However, if you really want to make your business bigger and better, I am afraid you really have to have a little awareness of this aspect:
Don't pay too much attention to the money you can make from doing a single business, but focus on products, services, and consumer orientation.At the very least, "money" cannot be the highest priority in your business code of conduct.

Duan Zong and Ma Yun said the same thing!Perhaps, successful entrepreneurs have some similar views!This may be the "wealth code" for doing business.

Of course, this kind of thing is only the level of "Tao". At the level of "technique", how to do a single business must be explored by yourself.The industry is different, and the pits that need to be stepped on are different!
It can be seen that those who encourage entrepreneurship are basically nonsense!A person must have sufficient anti-risk ability to be able to start a business successfully.There are very few people who really succeed in doing business the first time.

Wanda's Young Master Wang, how good is the start?Entering the e-sports industry with a huge sum of money, people in Jianghu gave him the nickname Principal Wang.The result now?Hero Entertainment directly kicked him aside and played happily with Tencent.

It can be seen that it is not a bad thing to lose a few times in business when you are young.

"President Duan, can I ask, how do you view money?"

(End of this chapter)