Shenhao starts from system downtime

Chapter 1119 Demanding change, innovation!
"Hey……"

"As expected of a person who does big business, he really hits the nail on the head when looking at problems."

Wang Zhixue thought about what Lin Qian said just now, and then nodded with deep emotion, saying with emotion.

"The cultural and creative products of the Palace Museum are indeed varied, but the design of some products is difficult to explain in a word. In the name of the Palace Museum, many products do not have the characteristics of the Palace Museum."

Huang Jianhua also made a few objective comments.

"Xiao Lin, if our National Expo wants to find another way, what should we do?"

Wang Zhixue looked at Lin Qian with piercing eyes, his eyes full of anticipation.

"It's simple."

"The Palace Museum is taking a broad and complex route. If the National Museum wants to find another way to catch up in a short period of time, then your National Museum can only take a specialized and refined road."

Lin Qian raised his hand again and took a sip of tea. After putting down the teacup, a slight smile appeared on his face, and he replied in a very firm tone.

"Professional and refined?"

Wang Zhixue frowned slightly, he thought for a moment, and then asked again: "Xiao Lin, can you tell us in detail?"

At this moment, the entire dining table was very quiet, and everyone turned their attention to Lin Qian. Huang Jianhua and Zhou Guorong's expressions became more serious. As for Huang Jianhua's family members, they also showed a look of interest on their faces. He was very interested in Lin Qian's so-called professional and refined path.

"Professional and refined, in fact, it is easy to understand, it is the literal meaning."

"The Palace Museum takes a wide and diverse route, so their products are varied, and they target the whole people as customers, whether they are men, women, old or young, they are all regarded as potential customers."

"And what I mean by specialization and precision is exactly the opposite of the extensive and miscellaneous aspects of the Palace Museum. If the National Museum follows the route of specialization and precision that I said, then the National Museum must grasp a certain type of products. Then continue to cultivate this type of product, build a brand, and build a reputation, and our customer positioning must be a certain type of people.”

"In this comparison, although our products are not as complete as others, and our potential customers are not as many as others, it seems that we are all at a disadvantage. However, if the National Museum continues to cultivate in accordance with this professional and refined development route, the National Museum will have the most in the Palace Museum. What's missing is..."

"Core selling point!"

Before Lin Qian could say the last four words, Wang Zhixue blurted them out first.

"That's right, it's the core selling point."

"At that time, when people mention the cultural and creative products of the National Museum, they will definitely not ask three questions like they did when they mentioned the cultural and creative works of the Forbidden City, but whenever they mention the cultural and creative products of the National Museum, the core products of the cultural and creative products of the National Museum will immediately appear in their minds. "

Lin Qian nodded slightly, smiled and continued.

"But……"

"Xiao Lin, have you ever thought that if the National Expo chooses to cultivate in a certain track, then in a sense, it is no longer a pure cultural and creative industry, because the result of continuous deepening is that the National Expo will be on this track. It will become more and more professional, and its competitors will no longer be those of the Palace Museum, but all those who choose to cultivate in this track.”

Huang Jianhua pondered for a moment, and then put forward his own point of view.

"That's right, if the colleagues in the Palace Museum are regarded as amateur players, then the professional players who are professional and refined will face them in the end. They are all professional players. Although the National Museum has huge and precious cultural resources, there are some things It’s not something that can be played with only cultural resources.”

Zhou Ronghua also echoed. Although they had never been in business, they were in different positions, and their vision and structure were also different. They quickly expressed their views on the development route Lin Qian had considered for the National Expo.

"There is a specialization in the art industry. If you can't play it by yourself, you can cooperate."

"Learn from each other's strengths, complement each other's strengths, and achieve a win-win situation."

Lin Qian shrugged and responded casually.

"Little Lin..."

"After all, our National Museum is a national institution. It is not a problem to develop cultural and creative products by ourselves. But if we take the route of cooperation, although the state has no express regulations to prohibit it, there is no express regulation to allow it."

When Wang Zhixue heard Lin Qian's solution, a slightly embarrassed look appeared on his face.

"It's impossible for the cultural and creative industry that the Palace Museum is developing now to open a factory on purpose, right?"

"You didn't find someone to do the work, so isn't that also cooperation?"

Lin Qian raised his brows slightly, and asked Wang Zhixue, using the Palace Museum as an example.

"It's true that they didn't produce it themselves, but they found a factory to produce cultural and creative products. The two parties can only say that it is a mutually beneficial business relationship, and it certainly cannot be regarded as a cooperative relationship."

Wang Zhixue responded with some helplessness.

"Old Wang, Elder Huang, and Elder Zhou, you are all elders to me, and you have all made great contributions to this country and this nation, but you may not like what I am going to say next. , that is our country's current cultural industry, compared with Europe, America, Japan and South Korea, it is really a little bit worse."

"Our cultural industry in China has been locked in the domestic circle. It is difficult for our cultural products to go abroad, but foreign cultural products can easily enter our country. While earning a lot of money, we can also Exporting a lot of their Western world values ​​to the younger generation in our country."

"Even they use our Chinese cultural materials and adapt them a little to become a global product. They not only make money but also own the copyright, and then use the copyright to make us money in turn."

Lin Qian's expression became a little serious. He explained the current situation to Huang Jianhua and the others, and Huang Jianhua and the others listened to what Lin Qian said, and their expressions became a little dignified.

"so……"

"We demand change!"

"We want to innovate!"

"We're going to reject the rut!"

Lin Qian glanced at Huang Jianhua and the others from the corner of his eye. Seeing that they were silent, he felt a little more at ease, and his words became much bolder.

"Our Huaxia has a history of 5000 years, and we have an extremely rich cultural treasure house. Take the cultural relics resources in the National Museum alone, every cultural relic is a story, and every cultural relic is an idea."

"We are sitting on such a wealth of resources, why our cultural and creative products can't go abroad, so we can only kill each other in the domestic circle. The reason is that we are a little too forward-looking."

"If we could try to take a bold step forward sometimes, maybe the future will be very different!"

At the end of Lin Qian's speech, his words were filled with inexplicable confidence, and it was this confidence that infected many people at the table.

(End of this chapter)