Shenhao starts from system downtime

Chapter 1118 Cultural and Creative Industry
Four 10 minutes later.

At this time, everyone had almost eaten, and they were basically drinking or chatting.

"Old Wang, the annual financial report of the Palace Museum has been handed in today. Excluding the normal ticket revenue, do you know how much their Palace Museum's cultural and creative income reached last year?"

While everyone was chatting, Huang Jianhua suddenly changed his voice and asked Wang Zhixue quietly.

"How tall?"

Wang Zhixue was chatting with Huang Jianhua's son-in-law Yang Mingduo about the restoration of antiques. He was excited about the conversation, but when he heard what Huang Jianhua said, his mind suddenly stopped.

"Seven hundred million!"

"You don't even know that when Lao Qu came to submit his annual financial statement today, he was so awesome, his voice was twice as loud as usual!"

Huang Jianhua compared the number seven with his hands, and at the same time repeated the words to Wang Zhixue in a manner.

"Seven billion!"

"Only relying on cultural and creative products, the Palace Museum has increased its income by [-] million a year?!"

After Wang Zhixue heard Huang Jianhua's answer, his eyes widened a lot, and his words inevitably had a tone of amazement.

"Tsk, I can lie to you about this."

"If you don't believe me, you should inquire about it yourself. This matter has already spread in our circle."

Huang Jianhua replied very firmly.

"He made those little playthings, and he actually made so much money..."

Wang Zhixue smacked his lips. Although he wanted to keep calm, there was still a bit of sourness in his tone.

"Are you dumbfounded?"

"When the Palace Museum made it, I asked you to do it, but you didn't do it. At that time, you still muttered that those cultural and creative products were just souvenirs without changing the medicine. It turns out that it's better now. The basic income of the original ticket In practice, it has directly generated an additional [-] million yuan in revenue for the country!"

Huang Jianhua said with a little emotion.

"Hey……"

"Don't say it, don't say it, there is no medicine for regret in this world. It's too late to say anything now. They have become bigger and stronger. If I do it again, I will follow their old path and eat what they left."

Wang Zhixue raised his glass and took a sip of the liquid, then thought of Huang Jianhua and replied with a sigh, with a gloomy expression on his face.

"Old Wang, there is a huge market for cultural and creative products. Your National Museum has millions of precious cultural relics and unique resources. If you want to develop cultural and creative products, you may not have to go to the Palace Museum. The old road over there, maybe there is a better, more suitable road waiting for you."

Zhou Guorong joined the discussion, and he encouraged Wang Zhixue with a smile.

"Better and more suitable for our path?"

"What road is that?"

Wang Zhixue looked at Zhou Guorong in a daze, and asked him.

"I do not know."

Facing Wang Zhixue's question, Zhou Guorong laughed dumbfounded, and then said: "But there is a real big entrepreneur on our table, why don't you ask Xiao Lin, maybe Xiao Lin can point you to a new path."

"Yup!"

"There's Kobayashi here!"

"This is a real business elite!"

Wang Zhixue was stunned for a moment, then slapped his thigh suddenly, with a look of astonishment on his face.

Lin Qian, who was eating melon seeds in silence, suddenly became the focus of the round table, which made Lin Qian stunned.

"Little Lin..."

"Look at the cultural and creative industry, do you have any unique insights?"

Wang Zhixue looked at Lin Qian with a look of expectation in his eyes.

"Mr. Wang, I have listened to your conversation just now. You want to try to let the National Expo also develop cultural and creative industries, but you don't want the National Expo to follow the same path as the Palace Museum, do you?"

Lin Qian refined what Wang Zhixue and the three had just talked about, and finally refined the most intuitive and concise question.

"Yes."

Wang Zhixue nodded in response.

"Um……"

"From my personal point of view, I think Mr. Wang's idea is right. If the National Museum wants to develop the cultural and creative industry, it can only choose another way, because the Palace Museum has already taken the road they are taking now. Road, basically out of the scale, and now others rush in, it is very difficult to surpass the other party, and the higher probability is that they may be suffocated to death by the other party."

Lin Qian briefly stated his point of view, and then spoke again.

"The Palace Museum's strategy for the development of cultural and creative products is a comprehensive and complex route. They don't care whether it's furniture or stationery, whether it's calligraphy and painting or accessories, they are all involved."

"The advantage of this is that any customer who wants to buy some cultural and creative products of the Forbidden City can find what they need in these various categories, but the disadvantage is that it is difficult to leave such a wide variety of cultural and creative products to the people. With a clear positioning, it feels like selling everything, but the people don’t know what the core product is.”

As a bug who was reborn in later generations, Lin Qian had his own forward vision. The road ahead that seemed blurred to others was so clear in Lin Qian's eyes.

The cultural and creative industry, the full name of the cultural and creative industry, is an emerging industry with creativity as the core in the context of economic globalization. As early as the 90s, this industry had already begun to rise in Europe and the United States. The time when the domestic cultural and creative industry really started to develop was in 2014. As for the time period when the cultural and creative industry really began to rise, it was 2018.

From then on, many products with strong Chinese elements began to sweep across the country, and even went abroad to the world, and the best of them were all remembered in Lin Qian's mind.

In the view of Wang Zhixue and others, the cultural and creative industry of the Palace Museum is already very powerful, but in Lin Qian's view, the cultural and creative industry of the Palace Museum at this stage is really too immature and young.

Standing on the shoulders of giants to see the world from a high position, Lin Qian is naturally able to analyze the situation for Wang Zhixue and others.

"There is no core selling point, which is a taboo in business."

"The cultural and creative products of the Palace Museum now add a little traditional Chinese elements to the basic daily necessities, and then rely on pretty good commercial marketing to make many customers pay for it, but it has no core selling point. This is an indisputable fact."

"As the first person to eat crabs, the Palace Museum has indeed enjoyed dividends, but when other museums react and choose to join, then the museum's cultural and creative product market will instantly become a battlefield, and by then, A Palace Museum without a core selling point will inevitably become very sad."

When Lin Qian said this, he paused, giving Wang Zhixue and the others some time to react, then he picked up the warm tea at hand, took a sip to moisten his throat.

(End of this chapter)