Omniscient and Almighty

Chapter 562 Flowers bloom, the scene under the water

Chapter 562 Hundreds of flowers bloom, the scene under the water

"China's cosmetics market, Ms. Ito, do you know anything about it?" Xu Guangling asked.

Although he asked this question, Xu Guangling knew that Matou Ito must have understood something.

Just like before in Japan, Matou Ito introduced him to the status of the Chinese medicine industry in the whole world, that is really, well known.And now, they must have the same understanding of the cosmetics market that their family is involved in.

The reason for this, in a word, he doesn't know Matou Ito, but he understands enlightenment, and knows what a person who is born with a wide open mind should look like.

Sure enough, Matou Ito said: "Mr. Xu, currently, from the perspective of the international cosmetics market, France, the United States and Japan are divided into three parts of the world, similar to the confrontation between Wei, Shu, Wu and Wu during the Three Kingdoms of China during the Wei, Jin, Southern and Northern Dynasties."

"Japan is like Wu, occupying a geographical advantage and sticking to one side. In the Japanese and Asian markets, it has advantages that other two countries cannot match."

"The United States is like Wei. Relying on the strongest national strength and comprehensive chemical capabilities, even if the collective is mediocre, it is enough to open up a vast market. In this era of capital and hard power sweeping everything, it is also the most growing."

“France is partly like Shu. On the one hand, it has a strong and rich R&D advantage and brand advantage, which is a bit similar to Shu with Zhuge Liang. On the other hand, with the shift of the global economic center and cultural With the rise of diversity, the French cosmetics market is also facing a market selection rate, which is increasingly facing a severe test. In the future, it cannot be ruled out that one day, it will become the Shu Kingdom in the post-Zhuge era."

The so-called post-Zhuge era is the era in which Zhuge Liang is no longer around.

Xu Guangling nodded.

"China's cosmetics market, from the current point of view, is also the competition of the three kingdoms of Wei, Shu and Wu."

"L'Oreal in France, Estee Lauder in the United States, and Shiseido in Japan, the three countries' brands represented by them occupy about 80% of the Chinese market."

"China's local strength, some well-known brands, occupy about 10% of the market."

"Under this, hundreds of small and medium-sized Chinese brands compete for the remaining 10% of the market in the form of thousands of foundries and tens of thousands of workshops."

Hearing this, Zheng Qin was surprised.

"The market share in China is so small?"

"Are there still those small brands that are so miserable?"

Ito Matou smiled slightly, "Sister Qin, they are actually not miserable. Although judging from the data, the competition between them is very fierce, but the cosmetics market is a huge profit industry second only to the health care products market, and, in China is also in a stage of rapid development."

"So, overall, it's still profitable."

Xu Guangling pondered, and after a while, he asked, "Miss Ito, why is the market share of Chinese local brands so low?"

"Xu Jun, on the one hand, is a latecomer." Matou Ito said, "Just like the Ito family, they only started to enter the cosmetics market when I was there. Therefore, although the Ito family has strong strength in pharmaceutical research and development The advantage is that the cosmetics are widely praised by users as soon as they are launched, but until last year, they only occupied about 1% of the Japanese market, and Shiseido, for example, occupied almost a quarter of it.”

"1% is quite good." Xu Guangling said.

How old is Matou Ito now?
"I believe that under the leadership of Ms. Ito, it will gradually advance to 10% or even more. I absolutely recognize Ms. Ito's talent."

"Xu Jun, I'm so honored!" Matou Ito bowed lightly, and accepted Xu Guangling's praise with a smile and joy, "But it's really too difficult to catch up with the latecomers. Chinese cosmetics brands are also facing challenges. with such a predicament."

"If those big brands that are deeply rooted in the hearts of the people do not make big mistakes, and if the cosmetics industry does not have any breakthrough technological highlights, the first-mover advantage is too huge to be broken."

"In Japan, Shiseido first brought the concept of 'whitening' into cosmetics, and later, FANCL brought the concept of 'no additives' into cosmetics. The introduction of these two concepts played a role in their market development. fundamental and decisive role."

"For example, Herborist, a well-known domestic brand in China, has always focused on the concept of 'herbal medicine'. Although its popularity abroad cannot be compared with those big brands, it can be regarded as a brand that can go out of China and is initially recognized by foreign countries."

"At present, from the perspective of the whole world, 'all natural' is a bright spot, but everyone is playing this card, so the bright spot is not a bright spot."

“It is very difficult to find subsequent conceptual breakthroughs.”

Xu Guangling nodded.

"At present, the two big concepts of natural and healthy are becoming more and more popular, and people are beginning to pay attention to 'beauty from the inside out'. Under this impetus, health care products and cosmetics are gradually merging. Some Brands are also focusing on the concept of 'oral cosmetics', such as oral VC, oral collagen, etc., emphasizing the common beautification of the inside and outside."

"I'm also trying to tilt the family's cosmetics business unit in this direction."

"But this is an emerging field that still needs a lot of development and exploration. The prospect is bright and the market is also very broad, but at present, it is still in the process of twists and turns."

Xu Guangling nodded.

Speaking of this, Ito Matou focused on Xu Guangling: "Xu Jun, speaking of this, you should know what your existence means to the Ito family."

"If you can get your guidance and support, the Ito family will not be like a tiger with wings added, but reality will be equipped with wings and fly towards the direction of dreams."

Xu Guangling smiled and did not express his opinion.

Matou Ito sighed pitifully, frowning slightly.

This is a performance, a tacit performance by Ito Matou to Xu Guangling, but this performance is closed immediately. Immediately, Ito Matou said: "The disadvantage of latecomers is one of the reasons. Chinese local cosmetics brands are struggling. Another reason is the weakness of China's domestic chemical industry system."

"Tiger head, leopard waist, and snake tail, these three words can be used to describe the strength of China's chemical industry system at the low, medium, and high levels."

"The vast majority of raw materials rely on foreign supplies, which is the current status of China's cosmetics industry. The change of this status needs to rely on the development of the entire chemical industry system. In a relatively short period of time, it may not be considered."

Xu Guangling nodded.

The situation was simpler and more complicated than he had imagined.

At first he felt sorry for the many flowers here, and more and more flowers will be useless in the future, except for being collected by bees, they can only be wasted, then Zheng Qin complained on the phone.

Because it is "too beautiful", I dare not go on the street, and even encountered some troubles that were not troublesome during commercial performances and other commercials.

These troubles are his, including the original opinion of filming the film.

So Xu Guangling simply asked her to come over and deal with these "flowers", giving her another choice in her life.As for letting Matou Ito come over, it was purely for consultation.

And this consultation is also correct.

Thinking about the competition in the domestic low-end cosmetics market, although Matou Ito didn't say anything, it doesn't need to be said. ——The chaos and disorder in it can be imagined.

If Zheng Qin gets involved...

Xu Guangling pondered, and gradually had a general idea.

==
Thank you "hardworking little Chinese medicine doctor" for the recommendation vote support.

Thanks to "Brother Niu" for the monthly ticket.

(End of this chapter)

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