Rebirth of the Giants: The Return of the Devil's Daughter

On April [-]th, TK Group's health care brand has entered the country Z market for five days. These five days are also the cold season for TK Group's sales, but TK Group is obviously not in a hurry.

Because TK Group is a foreign brand that has just entered the country Z market, the public is quite unfamiliar with this brand, and their awareness is almost zero. In this case, they trust the domestic brand products more.

Therefore, the second step of TK Group, the advertising campaign is about to start in full swing.

First of all, create the image and influence of TK Group in the world, so that the people of country Z can clearly realize that the strength of TK group is stronger than any health care brand company in country Z.

Secondly, use advertisements to manage the popularity of TK Group's products, so that people in country Z can be familiar with the products, understand the products, and then purchase the products.

The TK Group's calculations were rattling.

At this time, Mr. Luo Desen, the chairman of NBJ, also lowered his noble head and lowered his figure, and personally called Yan Shaoqing, the professional manager of Lanxin Company, and asked to meet the boss behind Lanxin Company.

Wen Xinya agreed.

The meeting place was arranged at the tea house Wen Xinya liked very much.

The meeting time is ten o'clock in the morning!

This is the time of the day when human beings have the most energy, the most active brain, and the most thoughtful thinking.

Both parties had a tacit understanding and did not bring anyone.

Wen Xin held the junior ceremony and poured tea for Luo Desen: "Mister, please drink tea!"

Luo Desen is more than 60 years old this year. Because of the proper maintenance, he looks hale and hearty. He looked at the graceful girl in front of him, and couldn't help laughing: "I didn't expect that the real behind-the-scenes boss of Lanxin Company is actually You, hahahaha, you really are a hero out of a boy!"

Luo Desen was no stranger to Wen Xinya, and believed that no one in the upper class of the capital would be unfamiliar with such a dazzling girl.

She is a half-way daughter, but she has won the respect of Mr. Wen, and has become the veritable heir of the Wen Group. She is the granddaughter of Mo Gong. Talented in design, he won the championship of the Milan World Expo Jewelry Design Competition, which is also dazzling in the world.

However, he did not expect that this girl also had such achievements in the business field.

I'm afraid, even Mr. Wen is kept in the dark about this matter!

This girl is really amazing!

Wen Xinya laughed: "The old man has won the award, but it's just a small incident. The family doesn't know about it yet, so I hope the old man will keep it a secret."

These words are mostly polite, but Luo Desen doesn't care about them: "Miss Wen is also a good person. She can develop Lanxin Company to such a large scale with a small amount of trouble. If it weren't for TK Group's ambition to encroach on the entire health care brand market in country Z , Lanxin Company may have gone public long ago and become the largest health care brand company in country Z."

As soon as Lanxin Company launched a health care brand, he checked the background of Lanxin Company, but found nothing.

Over the years, he has been paying attention to the growth of Lanxin Company, and he can't help but secretly startled, because Lanxin Company has almost never made any mistakes in all decisions. This has already shown that Lanxin Company's management is elite and high-end.

He has already realized how strong the company's market competitiveness will be in the future.

In the past year, he had frequent contact with Lanxin Company, which made him deeply understand the company's secretiveness.

Luo Desen's words were not false, but he successfully attracted TK Group, which shows the high-end status of the other party: "I don't know what the old man thinks about TK Group's intention to encroach on the Z country's health care brand market?"

Wen Xinya didn't play tricks, she took his words and opened her mouth according to the situation.

Although, at the negotiating table, if you take the initiative to answer the conversation, you have already fallen into a deep passivity, and in the next alliance between NBJ and Lanxin Company, Lanxin Company is also very likely to fall into a passive position, but the current situation is no longer the time to worry about these things .

She didn't care whether NBJ took the initiative in this alliance, or Lanxin's company owner cooperated.

"NBJ has confronted TK Group several times. I'd like to hear what Miss Wen thinks." Luo Desen's eyes lit up, and there was a flash of light in his cloudy eyes, showing his appreciation. She really is a smart girl. Look at her Know the overall situation, distinguish the pros and cons, and know how to advance and retreat.

Therefore, as a courtesy, he also gave her the initiative.

After all, NBJ's current strength is in jeopardy. Compared with Lanxin Company, it is still far behind.

Wen Xinya laughed, she believed that today's negotiation process will be very pleasant: "A full-scale war is about to start, and channel resistance can only hold back the TK Group for a while. When the full-scale war starts, we will be defeated like a mountain." .”

Luo Desen's smile became stronger: "In Miss Yiwen's opinion, how should we solve this predicament now."

As immovable as a mountain, calm and composed, confident and eloquent, this kind of demeanor made Luo Desen look at him differently. He is looking forward to the cooperation with Lanxin Company more and more.

Wen Xinya said: "There is only one way, that is, NBJ and Lanxin Company form an alliance to jointly fight against TK Group. NBJ takes advantage of its prestige and appeal in the health care brand industry, and blocks TK Group regardless of the consequences. It's the first step."

"It's interesting." Luo Desen cheered up, looked at the sharp girl in front of him and asked, "Then what about the second step?"

Luo Desen was looking forward to her second step of the plan, and felt a surge of enthusiasm in her heart.

His decision to put down his dignity and ask to meet Wen Xinya was indeed correct. The all-out war was about to start soon. She was always calm, planned and strategic.

It's amazing.

Wen Xinya stared at Luo Desen's eyes, her quiet eyes were astonishingly dark: "The second step is to play the sympathy card."

When Luo Desen suddenly sat up straight, Wenxinya continued: "When NBJ and Lanxin Company still occupy most of the health care brand market in country Z, and are still deeply trusted by consumers, play the sympathy card, Establishing the weak attitude of NBJ and Lanxin Company, creating the image of NBJ and Lanxin Company being oppressed and invaded by multinational companies in the hearts of the masses, the sympathy of Z people for the weak is unprincipled, and the hearts of the people are still in us. Mobilize the masses to boycott TK Group's products at all costs."

Luo Desen looked at the warm and elegant eyes, and became solemn in an instant: "Then, what about the third step?"

It is not unreasonable for Lanxin Company to develop so rapidly. This young girl not only has a sense of progress and retreat, but also has a good sense of the overall situation.

He had a premonition that Lanxin Company was hiding in the dark, crawling to hide the wolf, and when the enemy showed its weakness, it would hit it with one blow.

Wen Xinya didn't talk nonsense, her eyes were dark and deep, her light was moving, and her sharpness poured out like a tide: "The third step, NBJ confronts TK Group head-on, launches channel resistance against TK Group, Lanxin Company will cooperate with you at all costs This action cut off their advertising campaign plan from the outer flanks, and disrupted the start of their all-out campaign against country Z's health care brand market and consumers."

Luo Desen's gaze changed again when he saw Wen Xinya, but this time he was cautious: "How sure are you of this battle?"

Warm and elegant, drinking tea lightly, said with a smile: "[-]%!"

Luo Desen's pupils shrank suddenly, and a storm arose in his heart.

NBJ's chances of winning against the TK Group's general offensive are almost zero.

Cooperating with Lanxin Company, he guessed that the odds of winning were dead, only about [-]%.

However, Wen Xinya gave [-]%!