Rebirth of the Giants: The Return of the Devil's Daughter

At the beginning of April, the health care products under TK Group began to aggressively enter the health care brand market in country Z. Using the sales channels of Nanshan, XX, and Meishan, they attacked most of the supermarkets and shopping malls in country Z, while NBJ still used its own health care brand industry The prestige of the TK Group continued to add pressure to the TK Group, and the battle between the two sides was imminent.

The domestic and foreign business circles have paid the highest attention to this aggressive war against the Z country's health care brand market.

Mr. Wen sat on the sofa and watched the news. The news reported that the TK Group had launched a general attack on the health care brand market in country Z: "It seems that a large part of the business community in country Z will fall again."

There is emotion in his words. As a traditional country Z businessman, Mr. Wen is quite disgusted with the acquisition of Z country enterprises by loyal multinational companies. Z country's own brand is not bad, but they have no chance to grow. There is no opportunity to develop and improve itself, so in the eyes of outsiders, the brand of country Z is not as good as foreign products.

Wen Xinya was peeling an apple. Hearing his words, she raised her head and asked, "Why did Grandpa say that? Do you also think that health care brands in country Z can't beat multinational companies?"

Wen Xinya knows that not only grandpa thinks so.

Everyone, including those who are concerned about the acquisition incident abroad, thinks so. After all, most of the health care brand market in country Z has fallen into the hands of TK Group. Only NBJ and Lanxin Company have always insisted on it. In everyone's eyes, this is undoubtedly A mayfly shaking a big tree is an act of overreaching.

Mr. Wen replied while drinking tea: "The chairman of NBJ is the chairman of the health care brand industry in country Z. He uses his power to mobilize suppliers, distributors, logistics providers and other channels to block TK Group. Putting pressure on is the only breakthrough to deal with TK Group. However, he ignores the interests of suppliers, distributors, logistics providers and others."

"This is a war between multinational companies and the health care brand market of country Z. To put it bluntly, what does this have to do with suppliers, distributors, logistics providers, etc.? For them, they all make money, and people from country Z What's the difference between money from foreigners and money from foreigners?"

"In the short term, most people are willing to help regardless of benefits for the sake of national righteousness and long-term friendship, but in the long run, when everyone's interests are greatly impacted and people's hearts are broken, NBJ will be defeated like a mountain." Time."

If the TK Group had just revealed its ambitions for the health care brand market in country Z, the health care brand companies in country Z could unite against the TK group and form a strong interest alliance, and suppliers, distributors, logistics providers and others would naturally They will also form an alliance, after all, they cannot offend all local health care brands for the sake of TK Group.

Then there is still the possibility of victory in this battle.

However, domestic health care brands are in a state of disunity, NBJ has a high reputation, Ming Yuan has strong financial resources, a deep foundation of goodness and goodness, and each acts in its own way, but they are broken individually, and at the same time, people's hearts are also broken.

Now in the domestic health care brand market, only NBJ and Lanxin Company are left to stick to it, and a large number of countries are lost. It is impossible for suppliers, distributors, logistics providers and others to make money and accompany NBJ and Lanxin Company to go bankrupt.

Wen Xinya took it for granted: "NBJ's act of increasing pressure on TK Group has had a considerable impact on TK Group, but it only properly prevented TK Group from fully competing for the rhythm of the domestic health care brand market."

NBJ is now at the end of its rope.

At the same time, this tricky skill won't last long.

Over the past year, NBJ has confronted TK Group head-on many times, and its financial resources have been staggeringly exhausted, and now it is still dying.

Wen Xinya asked again: "If Lanxin Company and NBJ form an alliance to fight against TK Group, what are the chances of winning for Z country's health care brand?"

Grandpa has unique foresight and insights in business. Although he is interested in profit, he is not short-sighted.

Mr. Wen pondered slightly: "In the past year, Lanxin Company has not revealed its landscape, and it seems to have done nothing, but TK Group and domestic health care brands have suffered setbacks several times, all of which have the shadow of Lanxin Company, and Lanxin Company itself , They have also moved quite frequently in the past year, I guess they want to build a strength to compete with TK Group, I am a little confused about this company."

Mr. Wen has investigated the background of Lanxin Company, but found nothing, so he dare not speak nonsense.

A smile appeared on Wenxinya's lips.

Mr. Wen continued: "However, if the two companies join forces to fight against TK Group, I still think the chance of victory is quite slim."

Wen Wenya said: "It's just very slim, not invincible. It seems that domestic health care brands still have a chance of winning."

It seems that grandpa is quite fancy about Lanxin Company.

Mr. Wen said: "That being said, the chances of winning are quite small. TK Group's comprehensive entry into the Z country's health care brand market this time is obviously well thought out. They first pushed their second- and third-tier brands into the Z country market. Prepare to fight."

The national conditions of country Z, the urban development is very uneven, and the poverty gap is too large. Every class of consumers has their own consumption level, consumption demand, and consumption method. It is impossible for any product to fully cover the entire country Z. market.

However, TK Group first put the second and third tier products on the market. What does this mean?

This shows that in the past year, they made a detailed investigation and analysis of the national conditions and economic market of country Z, and gained an in-depth understanding, which is why they made such a decision.

The second-tier and third-tier brands are high-end and high-end products under the TK Group. Just this move has already revealed the ambition of TK Group to fully cover the health care brand market in country Z.

"I guess their next step is to launch an overwhelming advertising campaign, manage the brand image, and deepen everyone's understanding of foreign brands." The warm and elegant fingers gently stroked the engagement ring in her hand. When she used to think, she would always be used to touching it. On the left ear is the red diamond that Xu Chenyu gave her. Later, after Si Yiyan put the long earring on her right ear, her way of thinking was transferred to the long earring on the right ear.

Now, the way she thinks about problems has changed again.

Mr. Wen nodded approvingly: "That's right, after the advertising campaign breaks out, just wait for the TK Group to harvest the entire healthcare brand market in Country Z like a harvester!"

This is not what he wants to see, but it is the reality.

Wen Xinya said inexplicably: "It seems that if we want to deal with TK Group, we must cut off their plans before their advertising campaign."

Mr. Wen glanced at her without thinking too much about it. It's very unusual for grandpa and grandson to talk about shopping malls together.