I am Wu Dalang, starting with Pan Jinlian

When Wu Fei found out that Eunuch Yu was in the shop near Xishuimen, he immediately asked Wu Fu to arrange a carriage and went to the shop.

After arriving at the shop, Wu Fei asked someone to inform him.

After learning that the hot shopkeeper Wu had arrived at the shop, Eunuch Yu greeted him at the door.

After seeing Wu Fei coming, the two exchanged pleasantries, and Eunuch Yu welcomed him into the room.

After another round of courtesies, Wu Fei turned the corner and told the reason why he came here, just to give advice.

Wu Fei felt that if he gave himself a cattail fan, he could transform himself into Zhuge Liang.

He has three strategies, up, down, and down, all of which are helpful for the sale of whiskey.

The worst policy is to force apportionment. Every official must buy some whiskey, and limit at least one bottle.

The middle policy is to let nature take its course, muddle through, and let the news slowly ferment.

The best policy is to invite Emperor Zhao Guangyi to any store and give Weishi an emergency platform.

Of course, these strategies have to be combined with some small means, so that the effect will be better.

For example, if you sell whiskey, give away small commodities, or give away a lighter, or give away a toothbrush, etc. Anyway, as long as you buy more, you will definitely get more back.

After listening to Wu Fei's proposal, Eunuch Yu agrees with him superficially, but in his heart he disagrees.

Eunuch Yu felt that he had been in the market for so long, so why should he listen to him.

After sending Wu Fei away, Eunuch Yu still went to sell according to his own ideas.

The first day passed, and in all the shops, there was only a small amount of income, and it was still the same on the second day.

Now Eunuch Yu became even more anxious, and he remembered the three strategies proposed by Wu Fei.

First of all, the best policy, this is definitely not acceptable, as the emperor of Song Dynasty, Zhao Guangyi is not so cheap, he can follow you home casually.

And the worst policy, of course, is not considered.

Let's not talk about the showdown. Although this kind of apportionment will often occur in later generations, the sales will of course be very good at the beginning, but the good times of this method will not be too long.

If you want to do business honestly, it is better not to do this method. After all, this will have a great impact on the reputation of the government.

After excluding the upper and lower strategies, only the middle strategy remains.

Eunuch Yu was very reluctant, but he had no choice but to listen to Wu Fei's advice.

Not to mention, after using the middle strategy and using small tricks, people who are greedy for small gains can buy these whiskeys one after another.

Seeing that the sales situation had improved, Eunuch Yu was relieved.

As soon as the business improved, the business of the surrounding main stores and small stores was relatively affected.

When these people saw that this was going to die, a store appeared out of nowhere and began to sell alcohol.

Don't they know that this is not allowed?

The liquor monopoly system implemented in the Song Dynasty allowed only shops with permission to sell liquor.

As a result, these people began to have other thoughts and began to report to the government.

Of course, there was no response to this report.

Before the store opened, news about the store's background had already reached the ears of every tax collector in Kaifeng Prefecture.

The emperor's private property, ten or twenty stores opened at the same time, and the goods provided by the shopkeeper Wu from the mysterious country, one after another, the news kept hitting their brains, almost shutting down their brains.

In a private room of Sun Yang's main store, shopkeepers from more than a dozen main stores including Fan Lou gathered together.

On the table in the middle, there are several bottles of whiskey, and there are some wine glasses beside them.

Shopkeeper Sun said to the surroundings: "Everyone, please be quiet. These are wines bought from a whiskey shop. Everyone should try them."

A voice went on to say: "Yes, if you know yourself and the enemy, you will never be imperiled in a hundred battles!"

"Treasurer Fan is right!"

Then, shopkeeper Sun picked up a wine glass first, put it to his mouth, and took a sip.

Then, more than a dozen shopkeepers picked up the wine glasses one by one and drank some.

There was a buzzing sound in the box.

"This, this wine is too spicy!"

"Yeah, but it's really enjoyable!" Another voice sounded, but when he saw that everyone was looking at him wrongly, he stopped silently.

"Treasurer Jia drank too much, everyone, don't worry about it, let's continue discussing things!" A voice said haha, and rounded up the topic.

It was Sun shopkeeper of Sun Yangzheng shop who spoke again.

"Think about it, everyone, and see if you have any good ideas."

"Shopkeeper Sun, come up with an idea. Look at that whiskey store. Their business is getting better and better. Everyone's business has been squeezed and it's hard to do well."

"That's right, shopkeeper Sun, please make up your mind, you are the president of the chamber of commerce."

Shopkeeper Sun looked at Shopkeeper Fan in Fanlou.

"Treasurer Fan, what do you think?"

"I am the same as everyone else, listen to you, no matter what, let's advance and retreat together, and suppress the whiskey shops around our shop together."

"Listen to you!" A voice sounded.

"No problem, come together." Another voice came.

Shopkeeper Sun looked at the crowd, and said slowly: "Well, I asked a tax collector I know well, this whiskey shop is opened by the Wu's store in Xishuimen."

"It turned out to be him. It is said that Wu's store has a lot of novelties!"

"Yeah, but I haven't heard that Wu's store has any backstage!"

"Then I'm relieved, suppress him, definitely suppress him!"

In the end, it was Shopkeeper Sun who made the decision, and he would contact the tax collectors he knew well to see if he could put some pressure on Wei Shiji from the official point of view.

Everyone decided to lower the original wine price together, and let's go through this hurdle first.

After the plan was made, everyone bid farewell to shopkeeper Sun, and planned to go back as soon as possible to make arrangements and lower the price of the wine.

And shopkeeper Sun found the familiar tax collector Wu.

"Wu Tou, look, can you troubleshoot the whiskey shop?"

While talking, shopkeeper Sun handed over a piece of silver.

Tax collector Wu quietly accepted the money and stuffed it into his left sleeve.

He squeezed the silver secretly with his right hand, and after confirming the weight, he nodded secretly.

"Shopkeeper Sun, let me tell you the truth! This whiskey shop and its origins will scare you to death!"

"Oh, how do you say that?" Shopkeeper Sun asked eagerly.

"I'm not going to hide it from you, you should completely get rid of this idea! That store," Wu tax collector pointed to the sky.

Shopkeeper Sun was taken aback, and asked eagerly, "Is your Majesty today?"

Tax collector Wu nodded.

Shopkeeper Sun was stunned by the news. I haven't heard of this before!
However, I would rather believe it.

He kept muttering to himself: "How is it possible? It's over now! I kicked the iron board!"

After being stunned for a while, Shopkeeper Sun made a plea and hurried away.

He has to inform the other members of the chamber of commerce, who are the shopkeepers of other genuine stores, not to cause trouble.