I am Wu Dalang, starting with Pan Jinlian

After the little eunuch took out the silver needle, seeing that the silver needle had not changed, he secretly breathed a sigh of relief and retreated.

Zhao Guangyi picked up the porcelain bowl, ready to taste it.

Seeing this, Wu Fei hurriedly spoke out to remind him.

"Your Majesty, drink slowly!"

But after Wu Fei's reminder, Zhao Guangyi drank the whole bowl just like he usually drinks water.

The moment Erguotou entered his stomach, Zhao Guangyi's face turned red from being suppressed, he bent down and immediately coughed.

In other words, it was because he drank too hastily.

Empiricism kills people!

For Zhao Guangyi, he had never drunk any wine, and all wines with a little reputation among the people were sent to the palace as tributes.

In total, although there are not thousands or eight hundred kinds, there are always hundreds of kinds.

These wines have different tastes, some are delicate and elegant, some are soft and elegant, some are pure and pure with a sweet aftertaste, some are full-bodied, full-bodied, sweet and refreshing, or mellow and smooth with a refreshing aftertaste.
But these wines have a common feature, that is, the alcohol content is relatively low, and they do not taste choking.

But Erguotou is different, it is so violent that drinking it is like drinking a ball of fire.

Looking at Zhao Guangyi who was bending over and coughing non-stop, the little eunuch beside him became anxious.

He quickly walked up and started patting Zhao Guangyi's back.

While patting, he was also asking questions.

"Your Majesty, are you alright?"

But Zhao Guangyi was so coughing that he couldn't even speak.

Seeing this, the little eunuch hurriedly yelled outside the palace.

"Emperor doctor, quickly spread the word!"

Following this shout, in an instant, the inside and outside of the palace became panicked.

Several guards with knives outside the hall heard the movement and hurried in.

And Wu Fei was about to go up to help, but was blocked by these guards with knives.

They drew out their knives, pointed the tip at Wu Fei, and looked at him closely, for fear that he would make any changes.

After a while, the imperial physician trotted over and arrived in front of Zhao Guangyi.

But at this time, Zhao Guangyi had slowed down and waved his hand to signal them to go down.

"Get back, I'm fine!"

The guards put away their knives and left the palace.

The imperial physician insisted on taking Zhao Guangyi's pulse and left after confirming that nothing happened.

Zhao Guangyi sat upright and took a deep look at Wu Fei.

"Shuang, drinking this wine is really enjoyable! This is what a man should drink!"

"After drinking it, I remembered the days of fighting and fighting in the past few years!"

Zhao Guangyi fell into the memory, the passing years really passed by like a fleeting horse!
But after a while, Zhao Guangyi woke up.

He went on to say: "Wu Aiqing, this wine is much stronger than those on the market!"

"Yes, Your Majesty!" Wu Fei replied.

"This wine is so violent, it's not appropriate to call it Erguotou?" Zhao Guangyi asked.

Wu Feifu replied in a heartfelt way: "Please give me a name from the emperor!"

"Just call Visa Express!"

"Ah!" Wu Fei yelled, could it be that Zhao Guangyi also passed through?Otherwise, why would the wine be given this name?
"What? Is something wrong?"

"No, what are those three words?" Wu Fei asked.

"Mighty Wei, scholar taxi, hurry hurry!"

"Good name!" Wu Fei praised against his will.

Seeing that Wu Fei agreed with him, Zhao Guangyi was complacent for a while before asking other questions.

"Then from Aiqing's point of view, can the funds obtained from selling Erguotou meet the needs of road construction?"

Wu Fei thought for a while, then replied hesitantly: "Um, it's probably difficult, but at least it can be relieved!"

Although he didn't know how much money was needed to build the road, judging from the few roads that had been repaired, it shouldn't be too little.

Zhao Guangyi was obviously not satisfied with his answer.

However, Zhao Guangyi thought about it again, this is an additional source of income, which is better than nothing.

After some discussions, Zhao Guangyi handed over the matter of selling wine to the Metropolitan Superintendent, and the proceeds were put into the inner treasury.

Zhao Guangyi's idea is to treat the sale of Erguotou as private property, but unlike other private properties, this part of the profit will be used exclusively for the construction of cement roads.

Thinking of the name Visa Ji, Wu Fei couldn't help feeling secretly refreshed.

Whiskey is a collective name for a kind of wine in the West in later generations, but now, Whiskey has appeared ahead of schedule.

Wu Fei wanted to know, if the West developed in later generations, would they jump in anger and change the name to something else when they saw that the Song Dynasty already had whiskey?
As for the price of the whiskey, Wu Fei first proposed, a bottle of whiskey, ten taels of silver.

But Zhao Guangyi was very dissatisfied when he heard it.

He felt that the price was too low. Just a glass bottle could be sold at this price.

Finally, as a last resort, a price was determined, which was 15 taels of silver for a bottle.

Although Wu Fei intends to object, but since what Zhao Guangyi has decided is a golden word, unless he overturns this sentence himself, he can only follow this.

After these things are done.

After confirming that Erguotou was renamed whiskey and who would sell it, Wu Fei said goodbye to Zhao Guangyi and walked out of the palace.

According to the agreement, he only needs to provide whiskey. As for business issues, other people will be responsible.

So, overnight, in the streets and alleys of Kaifeng Mansion, one or twenty shops opened fire at the same time.

On the flagpoles outside these shops, there is a big "wine" character floating.

Moreover, the names of these shops are all "Viskey Express", and they only sell one kind of goods, which is wine called Visa Express.

In the shop, the same calligraphy and painting of Yiwu are hung, and the calligraphy and painting say the origin of the name whiskey, which was granted by the emperor Zhao Guangyi!

In order to show the preciousness of the West Express, all the West Express are served in glass bottles.

So far, all necessary preparations have been completed, including novel stories, distinguished status, and luxurious packaging.

Now it's time to wait for the opening and see the effect.

Ten or twenty shops opened at the same time, which made Wu Fei gasp. He really deserves to be the emperor of the Song Dynasty. Opening a shop can make such an earth-shattering effect.

The newly opened shops are packed with people, but disappointingly, the sales of whiskey are not very good.

The main reason is that the price is too high, but there is no denying that there is another reason, that is, this whiskey is a new wine, and it was not well-known before.

This positioning can be regarded as a luxury route.

And luxury goods must be supported by a certain reputation.

When a person buys luxury goods, the main reason is to show off his wealth. If you can’t afford it, I have it.

It gives people the feeling that this person is so powerful, it's as simple as that.

If it's a new brand, no one has heard of it before, and it's so expensive, the first impression it gives people is that the boss is crazy.

The current Visa Express is facing this problem.

The shop owners of each store are very anxious, but there is no good way.

After receiving the news from the feedback, the manager who sells visa urgently supervised his father-in-law to be very helpless. At first, he thought that this was a fat job, but what he didn't expect was that the visa urgently applauded or not.

This is so sad!

Looking at Wu Fei again, after getting feedback from several servants, he was also very anxious. This is related to the great cause of road construction.

If you can't sell whiskey, you can't get money; without money, you can't continue building roads.

So, he was going to find his father-in-law, the superintendent, and tell him his thoughts, trying to get Weishi to sell as soon as possible.