Game designer: I am making games, not charity

Faced with the objections and reprimands from the senior executives of the technical department, Mr. Ma looked as usual and didn't care at all.

As the boss of the goose factory, Mr. Ma has seen all kinds of ups and downs in these years. In the eyes of Mr. Ma, these senior executives of the technical department in the beautiful country are just a group of wage earners who know a little bit of technology.

Therefore, he quietly waited for the senior executives of the technical department to finish their scolding, and then slowly opened his mouth again: "Some problems that occurred at the operational level before can be slightly changed. For example, in terms of refunds, a green channel can be opened. Refunds are available for those who play for less than 24 hours."

When Mr. Ma said this, the senior executives of the technical department gradually fell silent.

Refund?
If the price is reduced, it is possible, but if it is refundable, it would be too dangerous.

The current player retention rate is less than 5.00%. Once the green channel for refunds is opened, won't the 16 billion revenue be evaporated immediately?

Seeing the senior executives of the technical department fall into silence, Mr. Ma smiled lightly, and then said: "Of course players cannot be refunded. First of all, we have to increase the price of the game to 1500 beautiful national currency. Secondly, We need to set a reward in the game that can be linked to external transactions.

For example, when the player's manor reaches level 10, a special seed will be obtained, and after this seed is planted, a free account registration code will be produced—”

Ava has been listening to Mr. Ma talking, when Mr. Ma mentioned the free account registration code, her eyes suddenly lit up, and she interrupted: "This method is amazing, in this way, players will find a way to upgrade to 10 However, the reputation of our game is not good now, even if there is a free account registration code, players can't sell it at all."

Mr. Ma said lightly: "If the player can't sell it, we can recycle it at the original price or even a higher price."

This time, Ava was even more confused: "Recover the original price? Then we can't make a penny from this game?"

Mr. Ma smiled: "Are you worried that the game will not make money? We can set up members in the game, recharge the members, and the fruits and vegetables will mature faster. We can set various paid props in the game, such as double experience cards, Double gold coin card, and various seed acceleration cards..."

Mr. Ma talked eloquently and proposed dozens of ways to make money by charging fees in the game.

Of course, even if players really don't charge a penny, they need to play for nearly a thousand hours if they want to upgrade to a level 10 manor in the game.

Players who have played for a thousand hours, even if they don’t spend a penny in the game, are still advertising the game from another angle.

Therefore, Mr. Ma's series of countermeasures can be described as perfect.

Ava and all the senior executives of the technical department were also silent. At this time, they really understood what President Ma meant. If they operated according to President Ma's way, their game would really have a chance to be brought back to life!

In the end, Mr. Ma glanced at the senior executives in the technical department, and said lightly: "Of course, the content of the game is the most important thing if you want to really make "Western Cowboy" come alive. I hope you can improve the game to a better level." Even better, if you can produce such excellent works as the Platinum Company, then we will definitely win the Xingyu Project this time!"

All the senior executives of the technical department looked serious and nodded in agreement.

Soon, Dini made major adjustments, and the technical department began to work overtime day and night to improve the game content.

The operation department also began to act according to Mr. Ma's plan.

First, the news that the price of "Western Cowboy" will increase is announced on the official website of Disney.

From the original 1000 beautiful national currency, the price has been increased to 1200 beautiful national currency.

The release of this news, of course, aroused the confusion and ridicule of many netizens.

"A broken b game. I was insane before. It was priced at 1000 beautiful national currency, but now it has risen to 1200? You just wait, idiots will buy your game."

"It's really funny, such a rubbish game, it's fine if you don't lower the price, but it's still going up?"

"Dini Game Company was not like this before. The games they made were very good, and they were also very good for the players in our beautiful country. Why did it become like this now? It must be because of the cooperation with Goose Factory."

"Goose Factory get out of the beautiful country, low-level game companies like you don't deserve to stay here!"

But these comments did not affect Deeney.

That night, on Disney's official website, the sales price of "Western Cowboy" increased from 1000 to 1200.

Immediately afterwards, Dini issued a new notice.

[Update notice: cancel the guide task for manor construction at the beginning, add a quick vegetable collection mode, add 7 small town fun games, and add 10 special reward for a 1-level manor (a special reward for a 10-level manor, after planting for 199 hours, you can harvest " A registration code for the "Western Cowboy" account), add an in-game mall, where you can buy various items (special note: the system mall can recycle the "Western Cowboy" account registration code, and the recycling price: 1300 beautiful national currency)]

After this notice came out, the comments on the official website of "Western Cowboy" began to gradually change.

"Account registration code? With this code, you can play this game for free, right?"

"The account price is 1200, and the system recycles 1300? Then I can earn 10 as long as I play this game to the 100th manor?"

"Dini company is going to make changes? Come on! I'm a fan of your company, but I don't have that much money to buy this game. I hope the price of the game will be reduced someday."

Afterwards, within a week, Dini released more than a dozen announcements one by one, basically all of which were about the internal updates of the game.

Moreover, Dini has also opened a green channel for refunds, as long as the game playing time does not exceed 24 hours, refunds can be made.

In the first few days before the opening of this green channel, there were indeed many players who refunded, and nearly 3 players chose to refund.

But later on, there are fewer and fewer players who get refunds.

Moreover, immediately after the release of the special reward of "Western Cowboy" game account registration code, the number of online players and new sales of the game began to pick up bit by bit!