Game designer: I am making games, not charity

Those netizens who didn't know "Western Cowboy" before were all shocked when they saw that the game was sold at such a high price.

Then, they clicked into the official website to check the comments.

I saw that in the "Western Cowboy" comment area, everyone scolded this game.

After all, not everyone is stupid and has a lot of money. When they came to get a refund and found out that the refund could not be made after a certain period of time, they were naturally very angry, and they directly came to the comment area to criticize people.

1000 is a beautiful national currency, and the comment area is so unbearable. Naturally, netizens will not buy it again and be deceived.

As for those Internet celebrities who have been cheated before, most of them don't care about the money at all, and just forget about it, and they don't particularly like playing games. The overall gameplay of Big Cowboy was monotonous and boring. After playing for a few days, they all started to abandon the game one by one.

At this time, Pretty Country, Dini Game Company, conference room.

On the big screen ppt, all the data of the game "Western Cowboy" are displayed.

From the perspective of sales alone, the revenue of this game is indeed very gratifying.

A total of 16 billion beautiful national currency!
This is unmatched by most of the games Disney has made in the past.

After all, Cowboy West has only been on shelves for three weeks.

The game can have such a high revenue. It stands to reason that the executives of the game company should be happy, but at this moment, the executives of Dini Company are all frowning.

The reason why they are so depressed is because the number of online players in this game is really too small!
From more than 1000 million people online at the same time when it was first launched, to now, the number of people online on the entire server at the same time is less than 10!
The turnover rate reached 90.00% nine!

Ava, the vice president of Dini Company, looked at the extremely low number of online users on the big screen, bit her lip and said, "How can we explain to the Game Administration with the data like this now!"

Regarding the extremely low number of simultaneous online players in the game, Ava kept an eye out and did not tell Grant of the Game Administration.

Now the people in charge of the Pretty Country Game Management Bureau are still celebrating happily for the "Western Cowboy" to cut 16 billion beautiful national coins.

If they knew that there were less than [-] concurrent players in this game, Grant and the leaders of the administration would be pissed off.

After Ava finished speaking, she looked up at Mr. Ma who was silent at the side, feeling a little complicated.

At the beginning, it was Mr. Ma who proposed to set the price of this game at 1000 beautiful national currency. Later, Mr. Ma also proposed to extend the time of those guiding and teaching videos.

It can be said that the number of online players in the game is so low now, Ma always bears most of the responsibility.

However, looking at it from another angle, if it weren't for Mr. Ma, it would be impossible for this game to reach 16 billion in revenue within three weeks.

Although Platinum's revenue data has not been released yet, judging from the unit price of their games at only 199, it is definitely impossible to exceed 16 billion.

So it can be said that because of Mr. Ma, their "Western Cowboy" is barely ahead of Platinum's "Black Myth: Wukong" in terms of revenue.

Ava saw that everyone was silent, so she hesitated for a moment, and said: "You don't have to do this, our game can sell 16 billion, which is already very good. As for the number of people online is too small, it is because of the fun and price of the game." For the problem, let’s make adjustments from these two directions.”

As Ava said this, several executives from the technical department in the conference room began to propose solutions.

"The boot mission at the beginning of the game is too lengthy and should be reduced to less than 10 minutes."

"The process of planting and harvesting vegetables in the game is too boring, and the area of ​​the field is too large, which takes too long. These problems should also be solved."

"The character plot lines in the town are too single, and some interesting mini-games in the town can be added appropriately. The currency earned by the players in the manor can be used in other modes of consumption in the town."

It has to be said that the executives of these technical departments of Dini's company still have something.

Now that the game they designed has encountered such a Waterloo, they feel uncomfortable, so they study the problems in the game day and night.

After receiving the solutions given by the executives, Ava was also quite satisfied. She nodded and said: "The problems in the game can be improved in this way. Outside the game, we have to make appropriate changes to the promotional and marketing methods. up.

For example, lower the sales unit price to half of the original price.In addition, reduce publicity at the entertainment level and increase publicity for game player groups.The fact that the number of online gamers is so low this time has something to do with our promotional target group. After all, the Internet celebrities and some people in the entertainment industry we are targeting for promotion do not usually play games very much. "

When she said this, Ava glanced at President Ma again.

But this time, Mr. Ma raised his head and said seriously, "Miss Ava, you can't lower the price!"

Ava frowned: "Why?"

Mr. Ma said with a serious face: "Once the price is lowered, it will completely chill the players who bought our games before. The game they bought at a high price has been reduced in such a short period of time. To them, it means Seeing that all the money they invested before was wasted!

Ms. Ava should have bought a bag too, right?If you just bought a bag at a high price, and the price suddenly drops, will you still trust the brand of this bag in the future?

Since we have chosen to make this game a luxury item, we have to proceed from this perspective. First of all, the selling price of our game must not only not be lowered, but must be increased! "

As soon as these words came out, everyone in the entire conference room was dumbfounded.

Few people play the game now, but Mr. Ma insisted on raising the price instead of lowering the price. Isn't this just forcing new players not to play their game?
For a while, several senior executives from the technical department stood up and shook their heads in opposition.

"No, this set is already wrong, we should correct it!"

"Yes, the price should be lowered to the normal price now, and more activities should be done to attract more new players to play our game."

"The price increase is too much, Mr. Ma, look at the comment section of the game now, the players are all scolding us! If the price is raised, they will scold us even more."