Meet the Brand Officer

Lin Xiyou woke up from a drunken dream, still holding last night's notebook in her hand, and memorized a bunch of them crookedly.

She beat her head with a splitting headache, tried her best to read the handwriting, and pieced together understandable sentences.

It turned out that when making the first report, Zheng Jiawei had already realized intellectually that the soy sauce that Siwei Group has been promoting does not have an absolute competitive advantage, but he was unwilling to admit emotionally that his excellent children were not as good as others.

In terms of economic interests, it is even more difficult to accept huge sunk costs. After all, a large amount of money has been invested in the research and development, packaging, publicity, and promotion of various soy sauce products.

In case other star products are not successful, Siwei Group will fall into an extremely passive situation.

He didn't dare to gamble, and he didn't dare to easily entrust this matter to a team led by a woman.

Therefore, the purpose of his direct complaint is to seek a guarantee that Weiguang Consulting Company will appoint the best team of professional consultants to go all out to deal with the brand strategy design of Siwei Group.

But unexpectedly, the team did not change, it was still the three of them, no wonder Zheng Jiawei's face changed slightly when he saw them again in the conference room.

Why not change it?Is it something to do with the guarantee
Lin Xiyou was lying on her back, quickly flipping through the book to find the answer, but she couldn't find it.
Carefully recalling what happened last night, I couldn't remember whether Bai Rui answered or not.

There was no time to worry about it, Lin Xiyou quickly got up to wash up, packed her luggage, and rushed to the airport with them back to Haishi.

As soon as they stepped into the company's gate, they ran into Chen Feng head-on.

"Boss Bai, I just came back from a business trip." Chen Feng put on a smiling face, "It's hard work for a woman who is exposed to the wind and sun all day long."

"It's better to find a good family to marry as soon as possible. Like my wife, it's so comfortable to be a full-time wife and enjoy the happiness." He joked humorously.

Bai Rui didn't hear it, and smiled lightly: "It's really not as comfortable as Mr. Chen sitting in the office, which is warm in winter and cool in summer."

The corners of Chen Feng's mouth froze, but he recovered immediately, and persuaded him earnestly: "Mr. Bai, you really need to change your ruthless temper. We are colleagues. It's okay for me to back down a few steps, but Party A's father If you can't get used to it, if you make them unhappy, you won't be the one who suffers in the end..."

"I'm just telling the truth, with a clear conscience." Bai Rui stepped forward neatly, and left a sentence before leaving: "Oh, I also don't have the habit of misidentifying relatives, especially direct relatives."

"You—" Chen Feng's face turned blue and red, he stared at Bai Rui's back sullenly, and spat in a low voice: "You have a bad mouth and a bad temper, no wonder no one wants it at such an age."

Lin Xiyou, who was following behind, keenly caught the flash of cruelty on Chen Feng's face, and her heart skipped a beat.

Back in the office, after Bai Rui went to report the progress of the project to his superiors, Lin Xiyou asked Sun Yan worriedly.

"Brother Yan, do you know what the guarantee is?"

Sun Yan shook his head, "We don't ask about the things she doesn't say, and it's useless to ask."

"But..." Lin Xiyou's eyes showed worry, "President Chen of the first one seems to be hostile to Brother Rui."

"At the end of the year, the middle-level management was appraised and promoted. He probably regarded Brother Rui as his imaginary rival." Sun Yan smiled lightly, "But in fact, Brother Rui doesn't care about these false names."

Lin Xiyou understood it, and asked curiously: "They are all department heads, why does Mr. Chen seem to be very idle and basically stays in the company, while Brother Rui often travels around on business to do projects?"

"At their level, in most cases, as long as they control the general direction, assign tasks, and keep up with the progress, things are basically assigned to subordinates. However, Brother Rui prefers to take root in business and will do it himself Follow up on every item."

"In other words, Brother Rui is tired of the infighting among the management, and prefers to spend his time on meaningful things, such as cultivating subordinates, digging a good brand, allowing the brand to create value, and transforming value into wealth."

Sun Yan was explaining in detail, when he saw Wang Yan and Zhou Bei coming back from their busy work outside, they came forward to join the topic.

Mentioning Chen Feng, Wang Yan's mouth was not polite, "Chen Feng! He is as his name suggests, he has both sides, he is good at dancing, flattering, hypocritical, smiling all day long, stabbing in the back, and he wants to climb up. Open your mouth, if you don't work hard, you will blame others for being a stumbling block!"

"The most important thing is that he is an ungrateful thing. Two years before he first joined the company, Brother Rui brought him in! Now that he has been transferred and promoted, he still steps back!"

Wang Yan finished counting in one breath, and ended with a resounding "Bah!"

Lin Xiyou couldn't help being surprised. She didn't expect that there was such a relationship. Before and after the contact, she raised her doubts in a low voice: "Then the issue of Brother Rui's letter of guarantee this time may have something to do with him."

If their Siwei Group's project in Haishi did not succeed this time, and the total sales performance did not reach the top three in the industry, then Brother Rui would resign on his own, and Chen Feng would just sit back and reap the benefits.
Sun Yan also raised his eyes suddenly, looking at Lin Xiyou, obviously, they wanted to go together.

After learning that Bai Rui had really bet on his career, Wang Yan couldn't be more angry. He yelled that Chen Feng must be playing tricks, and impulsively went to find the other party's theory. Fortunately, he was stopped by the calm Sun Yan, so he didn't worry about it. Make a big fuss.

……

in the office
After Bai Rui reported the progress of Siwei Group's project to Jin Xin, he handed over a signed paper guarantee letter.

"Mr. Jin, I was on a business trip before, and now I have to make up for it."

Jin Xin paused, but didn't take it, and smiled gently: "I believe in your ability, and you should also believe in your own professional judgment."

"Thank you." Bai Rui chuckled, his heart was like a mirror, and he believed in it, but he would not make a guarantee.Something went wrong and it was her fault.

"I received a message from the Customer Complaints Department. Mr. Zheng of Siwei Group said that their demand could not be realized by your side, and asked to replace other professional teams to go." He mentioned.

"Change the major?" Bai Rui bit the word "professional". If she hadn't taken the initiative to sign a letter of guarantee, she would have been replaced by Chen Feng. Why?
Jin Xin did not refute, showing the appearance of leveling a bowl of water, "You all have excellent professional abilities, and each has its own strengths. It's just..."

He paused, "Sometimes Chen Feng is more considerate and tactful in dealing with things. If he can communicate with customers more smoothly, it will be more conducive to the advancement of the project, isn't it?"

"That's right." Bai Rui couldn't help but sneer, concealing fluctuating emotions, "Everything goes according to the client's wishes, and the push is naturally smooth."

"He can do what he wants and do things well, which is also a kind of ability." Jin Xin stopped.

Bai Rui smiled, "What's the standard of being good?"

She asked herself and answered: "For some people, it is good to earn consulting fees, but for some people, it is good to really do a good job of a brand."

"Boss Jin, everyone has their own needs." After Bai Rui finished speaking, he left straight away.

Jin Xin sat stiffly on the large office chair with a gloomy expression.

He was silent for a long time, then neatly folded the guarantee letter spread out on the table, and put it in the safe.