Meet the Brand Officer

Bai Rui sat on the chair calmly, caught the astonishment in Zheng Jiawei's eyes for a moment, and understood it.

His expression was as usual, and he smiled kindly, "Boss Bai, I've been waiting for a long time. Thank you everyone."

After exchanging a few pleasantries, Bai Rui got straight to the point, "Mr. Zheng, according to the last communication, we have drawn up two plans for strategic large items. Please see the screen."

Sun Yan cooperated with Bai Rui's explanation, showing the presentation page by page, and Lin Xiyou recorded every key point in the meeting in detail.

"Last time we analyzed that soy sauce, cooking wine, marinade, and pickled vegetables are the key business categories. We did a detailed analysis of these four items..."

"Soy sauce is difficult to break through, this is an objective fact." Bai Rui didn't repeat it, and moved on to the next point.

"Pickles and pickled vegetables have obvious regional brand advantages, but they are relatively limited..."

"As for the two items of cooking wine and bad stew, we found in the survey that no brand has completely occupied the minds of consumers and has become their first choice. Therefore, we start with these two single products and have a higher success rate in creating star products .”

"According to what you said, how do you choose between cooking wine and bittern?" Zheng Jiawei asked while thinking.

"Mr. Zheng, the new development strategy of Siwei Group is to enter the sea market, right?" Bai Rui confirmed.

"That's right. That's why we spent a lot of money to find Weiguang Consulting Company in Shanghai." Zheng Jiawei nodded.

"People in Haishi prefer old flavors such as badly stewed pork and badly stewed chicken feet, and badly stewed meat is also a special condiment in Haishi and Jiangsu and Zhejiang provinces. The badly stewed cuisine is very inclusive, and many ingredients can be used with badly stewed meat. The utilization rate is high, the consumption is fast, the market demand is huge, and there is a lot of room for development. Therefore, we recommend choosing bad brine."

After Bai Rui finished his brief report, he hit Zheng Jiawei's defense with the most intuitive estimation data.

"The main promotion of soy sauce, the cost of marketing funds invested is at least three times higher than that of the main promotion of bad brine, and the effect is not necessarily guaranteed."

Bai Rui's frank words were too destructive, Zheng Jiawei paused, and couldn't help asking: "That sucks, you will definitely guarantee the effect?"

Sun Yan looked at Bai Rui worriedly, shaking his eyes slightly.

Lin Xiyou also realized that something was wrong, after thinking about it, it was a trap.

Bai Rui was as calm as before, and slowly replied: "I promise."

Sun Yan and Lin Xiyou looked at each other and couldn't help sweating.

"Oh?" Zheng Jiawei laughed suddenly, boasted, "It seems that Bai always has a plan in his mind", and then changed the subject: "If the effect is minimal, so what?"

This is asking for a guarantee.

It can be consulted about this matter, which is to give suggestions and plans, so there is no 100% guarantee!

It's like a matchmaker who works as a matchmaker to bring a couple to a happy marriage, but there is no guarantee that the couple will love each other for a lifetime and will not divorce.

Lin Xiyou secretly grieved, and quietly looked at Zheng Jiawei, who was as shrewd as an old fox. Sure enough, there are no businessmen who are not smart.
Bai Rui chuckled, and asked instead of answering: "It's been a big circle, what Mr. Zheng wants is just a reassurance, isn't it?"

The corners of Zheng Jiawei's smiling lips froze slightly, and he didn't respond.

"Mr. Zheng, don't worry, I have signed a letter of guarantee with the company. If you can't do this project well, you will leave on your own."

Bai Rui said it lightly, but Lin Xiyou was terrified when he heard it. It turned out that the idea of ​​"leaving" was not impulsive, and he really had a complaint with the company.
If the Siwei project fails to meet expectations, wouldn't it be
Zheng Jiawei smiled kindly when he heard the words: "Boss Bai is serious. Since we have chosen Weiguang, we absolutely believe in your professional strength and professionalism."

This high-sounding rhetoric made Lin Xiyou sigh in her heart, obviously he was the one who persecuted him step by step, but in the end, he was still the kind and kind person.
Bai Rui nodded and smiled, and made a request: "In order to ensure the effective implementation of the plan and its real value, we need to take over the supervision and execution."

"No problem." Zheng Jiawei was very forthright this time, "You guys will be responsible for the full power, and the fee is easy to negotiate."

"In addition to using strategic large single products to take the lead and occupy consumers' minds, we also need to match our business growth strategy, gradually enter more category markets, and increase multi-category sales in many ways, so as to increase the total sales of the Siwei brand."

Bai Rui continued to propose that this could make money, and Zheng Jiawei naturally agreed with both hands. The subsequent negotiations went surprisingly smoothly, and he basically didn't raise any objections. After all, what he wanted to see was the final result.

After the meeting, Zheng Jiawei personally accompanied them and led them to a local five-star hotel, where they were warmly entertained and greeted for a drink.

Lin Xiyou, who saw this battle for the first time, was eye-opening again. After this trip, her original ideas were repeatedly shattered and reorganized. She almost had indigestion, and she was a little dazed
It wasn't until Sun Yan returned to the hotel after the banquet that she was drunk enough to go back to her room that she remembered to ask Bai Rui.

She ran to the door of Bai Rui's room and squatted, "Brother Rui, this is really complicated. I seem to understand it, but I don't seem to understand it. I'm a little confused, and I can't ask it."

She lingered in her mouth for a long time, her words were not expressive, her expression was a little bewildered, and her head drooped forward for a while.

"What you don't understand, is it a person or something?" Bai Rui's eyes were clear, she hadn't even touched a drop of alcohol, and the little girl beside her stopped her from drinking all the wine offered by the customer.

She wanted to stop her, but the girl whispered in her ear: "Brother Rui, you are also a woman, you can't drink when my aunt is here. Don't worry, I won't get drunk after a thousand cups."

As a result, this girl who didn't know the dangers of the drinking table drank foolishly and honestly, believing the nonsense of "drinking twice for others", pouring down the cup full, no matter how good the capacity for alcohol is, she can't stand it.

Bai Rui's heart is warm and aching. How long has it been since no one has treated her so sincerely?
She concealed her emotions, looked at Lin Xiyou and shook her head helplessly, "You are drunk, I will answer you when you are sober."

Lin Xiyou insisted that she was not drunk, quickly took out a pen and paper, and drew horizontal lines on the blank page, "I'm ready, brother Rui, please start the class."

Bai Rui couldn't help laughing when she saw that she really wrote down the words "person or thing" in the notebook, and slowly drew a crooked "?"
After persuasion and persuasion but not leaving, I had to rely on her, one sat cross-legged, the other leaned against the door, and started today's question-and-answer class.

Lin Xiyou was as well-behaved as a primary school student. Every time she asked a question, she would raise her hand high, making Bai Rui dumbfounded.

"Brother Rui, is the letter of guarantee... real? Why did you make it?"

Lin Xiyou repeated the question several times, but she didn't answer once. In the end, she directly announced that "get out of class is over" and drove Lin Xiyou back to the next room.

Bai Rui closed the door and went back to his room, looking at the darkness in front of him, he also asked himself
Is it because of one breath of emotion, is it to prove that you are right, or is it for something.
You have been working so hard for more than ten years, are you tired?