Meet the Brand Officer

Bai Rui, who has always been vigorous and resolute, shows no mercy, it's a hit!

"Hmm—" Lin Xiyou suddenly felt pain, subconsciously raised her hand to cover her forehead, and looked at Bai Rui in surprise.

"Reverse the angle, resubstitute." Bai Rui reminded solemnly.

"Ah good." Lin Xiyou rubbed her forehead and whispered to herself: "Reverse substitution, that is, a good product can do a good job in brand building. I am a good product? So...Packaging marketing?"

Bai Rui's face softened a little, and he continued the analogy: "If the quality of the product itself is not up to standard, even if it is pushed hard, it will only accelerate consumers' doubts and disappointment in the brand. Once consumers completely lose confidence, the brand is far from being destroyed. It's not far away."

Lin Xiyou nodded, and replied, "I see, if you don't have a good product as a basis, no matter how good your brand is, it will be untenable in the end. Consumers are not so easy to fool."

"Consumers are not easy to be fooled. Do you think the company's elite managers are so easy to be fooled?" Bai Rui asked lightly.

Lin Xiyou fell silent and shook her head.

"They have given it, and you will continue. If you have not achieved the name, then go for it. No matter what the twists and turns behind it are, the ultimate goal of the company is always inseparable from benefits and values. Therefore, concentrate on doing a good job at hand. It is enough to become the one with value.”

This disguised affirmation and encouragement warmed Lin Xiyou's heart and eyes.

"Boarding, boarding." Wang Yan's voice was loud, piercing through the distance.

Under his active leadership, the group of them successfully boarded the plane and set sail, each sat down to rest, and seemed to be racing against time to maintain their strength.

Only Lin Xiyou, who was flying for the first time, restrained her inner excitement, felt the poetry of touching the blue sky and white clouds through the thick glass, overlooked the magnificence of the great rivers and mountains, and tasted the in-flight meals complained about on the Internet.

She also quietly took several photos as souvenirs, and sent them to her mother after landing to report the good news of her first business trip.

As soon as they landed, they immediately took a taxi and went straight to the city to meet the client. After an hour and a half drive, they finally met the client's matchmaking team.

After exchanging a few pleasantries, we went straight to the topic. As soon as a dozen or so people from both sides sat in the conference room, they began to comb the actual situation of their own brand and the benchmark brand, sort out the current situation of the brand, and deeply dig out the advantages and disadvantages of the brand, so as to understand the brand in an all-round way. After the current problems, conduct an in-depth analysis.

This was Lin Xiyou's first formal contact with business. Because she was not proficient, she paid special attention to it, for fear that if she missed a detail, she would not be able to keep up with the rhythm of their communication.

She sat on the sidelines and carefully took the minutes of the meeting. Just trying to write down what she heard, she felt that her head was spinning to the point of exploding.

The meeting lasted for four hours straight from the start, and the whole process was basically non-stop. The work pace was super fast, which made her feel flustered, dizzy, and staring at her eyes.

After the high-intensity meeting was over, Lin Xiyou, who was in high spirits, took a few breaths of fresh air as if she had been pardoned. Before they had time to take a nap, they had already entered the next stage of work.

Even dinner time is settled in the conference room.

While quickly eating the work lunch box ordered by the customer, they discussed and confirmed the work arrangement for the next 6 to 8 hours.

Lin Xiyou couldn't get in the conversation, she silently lowered her head while eating, secretly admiring their strength and efficiency.

When this topic ended and Bai Rui yelled "Come here first", she thought that today's work schedule was coming to an end, but unexpectedly there was another sentence: "Everyone go to the hotel to check in first, rest for half an hour, and stay in my room at eight o'clock." gather."

Lin Xiyou listened in a daze to the other people's usual "yes" and nodded dully.

Only Zhou Bei put down the burden, "I'm seriously overloaded, I can't do it."

Wang Yan grabbed Zhou Bei's shoulder, "Man! How can you say no?"

"..." Zhou Bei was dragged away abruptly, and shouted angrily, "Wang Wang Huo Huo!"

The noisy energy of the two live treasures has diluted a lot of fatigue.

They went to the hotel to stay and gathered in Bai Rui's luxurious single room on time. After a few laughs, they quickly got back to work.

Bai Rui didn't talk nonsense, and got straight to the point: "Tonight, there are two tasks. One is to discuss the direction of issuing the brand diagnosis plan, and the other is to formulate a market research plan and make a research list."

"Xiyou, according to your meeting minutes, give an overview of the current problems of existing brands."

Lin Xiyou was suddenly named, and panickedly opened the office notebook Bai Rui gave her, and expressed the listed points one by one.

After finishing speaking nervously and fluently, she was secretly thankful that it was fortunate that she took the half-hour break to summarize the meeting minutes, otherwise she would be dazed and blind-eyed now.

Bai Rui listened very intently, and after quickly checking the main points in his mind, he said lightly: "Well, it basically covers it. What's your idea?"

Lin Xiyou looked at a loss, she really couldn't answer, it was not easy to memorize a series of professional terms, and now she felt that her mind was full of paste.

Bai Rui shifted his gaze to other people.

"The attributes of the products are similar, and there are no outstanding advantages in terms of functional benefits." Sun Yan replied indifferently.

"Agreed. As a follow-up product, our brand has very little difference from the benchmark product in terms of packaging, appearance, and taste. It is difficult to cut into the confrontation of direct competition." Wang Yan also put forward his own views.

Bai Rui nodded, then turned his gaze to Zhou Bei.

Zhou Bei had no choice but to continue: "Agreed."

After a pause of half a minute, there was still nothing to say.When everyone cast doubtful glances at him, he could still nod solemnly.

"No more?" Bai Rui asked.

Zhou Bei pondered for a moment, and replied confidently: "It's really gone."

"..."

Everyone was speechless, Bai Rui pushed the notebook to Zhou Bei, pointed at him, "You, now go directly to the content of the qualitative research."

"Oh." Zhou Bei curled his lips, took his notebook and sat on the other side of the desk.

Lin Xiyou lowered her head, fearful, like a poor student in class who is afraid of being asked questions by the teacher at any time, especially the feeling that she can't answer the densely written answers on the blackboard, it's too bad
Bai Rui glanced at Lin Xiyou, and continued to discuss the brand diagnosis results with Sun Yan and the others, and made a market research plan and list.

Lin Xiyou, who was physically exhausted and insomnia all night, endured the sleepiness, listened carefully to their analysis, took notes quickly, and wrote down key words such as "product attributes", "functional benefits", and "core benefits" mentioned in their conversations one by one. Next, wait until you go back to your room and then check the cramming expertise.

Zhou Bei, who was alone by himself, felt at ease, and played a game of mobile games before he leisurely contacted Song Ziyuan and sent a message: "Help!"