Meet the Brand Officer

This week passed without incident, no one talked about the internship assessment rankings, and no one deliberately came to find fault, at least on the surface, this matter was overturned.

Lin Xiyou was happy and at ease, staying quietly in the office, burying her head in completing the basic work assigned by Bai Rui, studying and sorting out the materials of previous brand cases.

The office is also quite quiet, and it is almost difficult to see colleagues and leaders. As Zhao Letong said, he is either on a business trip or on the way.

She was vaguely looking forward to when she would be able to travel around like they did, always flying on official expenses, having experienced many battles, flying in the clouds, and going to various places in high spirits to solve the company's intractable problems.

Unexpectedly, Lin Xiyou's wish for a business trip really came true quickly, but this experience is completely different
It turned out that Lin Xiyou rarely had a leisurely time on the weekends. After obtaining the landlord's consent, she simply refurbished the rented house and cleaned it up.

She painted warm beige and yellow paint, laid wood-colored floor paper and local rugs, and embellished some small decorations in the details.

The whole house has a new look, filled with a bright and warm feeling.

She also carefully repaired the large balcony, placed the original simple old rattan chairs, set up a small table, made hot tea, and imagined reading in the morning, enjoying the coolness in the evening, and watching the stars and the moon at night.Looking up from a distance, the lights of thousands of houses in Haishi seem to be not that far away from her.

After spending two full days, Lin Xiyou was tired but happy. When she was so exhausted that she didn't want to move a finger, she received a work notice: 08:30 tomorrow morning, meet at the airport, pack your luggage, and go on a temporary business trip.

She jumped up from the rattan chair, turned around with excitement, quickly packed her luggage, and was so excited that she couldn't sleep all night.

Before dawn the next day, Lin Xiyou set off energetically with her suitcase on her shoulders. When she arrived at the airport, Bai Rui's group arrived just in time, and Zhou Bei was there on time this time.

"We're all here, let's have a short meeting first, two things." Bai Rui said sharply, and everyone spontaneously stood in a circle.

"The first is a business trip. I received a temporary notice last night, and the time is short. Now I will briefly introduce the situation. The number of customers connected with this time is not large, but the distribution channel is strong. They are trying to transform from the platform and use their own channels to build It has its own brand, but a batch was launched in the early stage, and the results were not ideal, so we came to us for brand building.”

"We will do brand diagnosis and research first during this trip."

As soon as Bai Rui's voice fell, Sun Yan further confirmed: "Are we only doing brand diagnosis and research? Then follow-up strategy, vision, promotion, management and control."

"Shouldn't it be the same case as last time? We were out in the sun and rain, and we were busy before and after the run, but the credit for the case turned around and fell into someone else's pocket! This is clearly a deliberate attempt to target There are three groups of us." Another colleague named Wang Yan answered with a bit of resentment.

He also muttered a few words inwardly, alluding to the fact that his superiors were unfair to the third department when assigning tasks, and even assigned fewer interns than other departments.

The half-knowledgeable Lin Xiyou was listening silently, and suddenly felt the undercurrent surging.

"Quiet." Bai Rui drank lightly, and they fell silent for an instant.

"Brother Rui, we have nothing to do with you. We just feel worthless for you. With your ability, qualifications and contribution, you should have been promoted..." Wang Yan was so angry and outspoken that Bai Rui gave him a cold look. After a glance, he stopped talking.

"The higher-ups have their own considerations. We just need to do our job well. Instead of being locked in the square of the office, it's better to go out and run more, to see the vast sky, and the pattern will naturally open up." Bai Rui trained leisurely said a word.

She glanced at her colleagues who had been running around with her all these years, "If any of you feel tired and can't run anymore, just tell me, I will apply for the logistics for you, and blow up the air conditioner."

Wang Yan was the first to shake his head, "Brother Rui is here, so I am! I feel like I can run for another 30 years!"

Sun Yan rolled up the paper stick in his hand and slapped him on the head, "Take your lip service and familiarize yourself with the customer's information."

Bai Rui glanced at them, and continued: "Second thing, these two are new interns, Lin Xiyou and Zhou Bei. You were both on a business trip a few days ago, and now get to know each other and get to know each other better. .”

Lin Xiyou greeted everyone with a smile. After Zhou Bei nodded, he continued to wander.

"Wow, we actually assigned a female colleague to us, and suddenly felt the love of the organization!" Wang Yan was the most active, catching Lin Xiyou talking endlessly, as if with him present, he would never be afraid of being left alone.

"I heard that you won No.1 in the internship assessment. You are awesome. You really gave us three good looks!"

"It is said that you fought with you when you came up, and you drank that person down and begged for mercy. It's just too awesome!"

Lin Xiyou was taken aback by his enthusiasm, and then noticed that Bai Rui had glanced at her, and hurriedly waved her hand to explain: "That's not the case, it's all rumors and rumors."

Zhou Bei dug his ears, "The interns are still on rotation, so they don't necessarily stay here. Don't get excited too early."

"You are the legendary Zhou Bei who fishes and sleeps all day long? Sure enough, you made me feel the malicious targeting of the organization!" Wang Yan choked without showing any weakness.

As a result, the two of them were officially meeting each other, and they refused to give in to each other, bickering and arguing.

Bai Rui thought it was too noisy, so he chose a place far away. Sun Yan was full of concentration, and he read the documents without distraction.

Lin Xiyou stood there dryly, feeling embarrassed, so she pushed the suitcase to Bai Rui's side, and then sat down, hesitating to speak.

"Speak up if you have something to say." Bai Rui raised his eyes lightly.

"Rui—Boss Bai." Lin Xiyou hurriedly bit her tongue to stop, it was because Wang Yan called Brother Rui so easy just now that she almost blurted out.

Bai Rui withdrew his gaze, "It's okay, it's just a nickname. They're used to making noise in private, you can do as the Romans do."

Lin Xiyou laughed dryly twice, then called weakly: "Brother Rui."

"Well, say it."

"The wine fight he said just now is not like this..."

Just as Lin Xiyou was about to explain, Bai Rui said softly, "Yes, I know."

She was taken aback for a moment, maybe even these trivial matters have reached the ears of the leaders!
"Good job." Bai Rui praised lightly, embarrassing Lin Xiyou, is this irony?
She cautiously added: "Brother Rui, I didn't intentionally cause trouble by drinking alcohol. I know that I lack professional ability, and I don't want to show off the limelight, but I seem to be forced to put on an edge that I shouldn't have..."

"Junk products can't do a good job in brand building and marketing." Bai Rui interrupted suddenly, looking at her fixedly.

She was so stared at that she couldn't comprehend the deep meaning of these words for a moment.

"The relationship between the brand and the product is like the relationship between the halo and you." Bai Rui added.

Lin Xiyou paused in her heart, and subconsciously put herself in the "garbage product", with an embarrassing expression on her face, she lowered her head in shame.

Bai Rui saw through her thoughts at a glance, and was so angry that he raised his hand to knock a chestnut on her forehead