Meet the Brand Officer

Lin Xiyou's question sparked a discussion.

Everyone has their own opinions and express their opinions one after another.

"Isn't Party A's father's wish exactly what the customer needs? We have to comply with the demand, which is our responsibility to the customer." Someone spoke.

"Objective facts are more important. If customers are divorced from reality and ask us to make up and make false propaganda, it is irresponsible to the market and consumers. Besides, everyone is not stupid, and fake ones won't last long. In the end, we will still Destroy the signboard." Someone objected.

There are also neutrals who said: "They are all important, we still have to weigh and consider according to the actual situation, and mix them all. It is safer to choose the two."

Jin Xin listened with interest, and when everyone was arguing, he looked at Lin Xiyou, "What's your point of view?"

Everyone was quiet for a moment, cast their gazes, and waited for the questioner's answer.

Lin Xiyou smiled lightly, and said slowly: "There is indeed no standard answer to this question. Different projects have different situations, so we have to analyze them in detail."

"Taking Hongshi Construction as an example, aside from the objective facts, Mr. Li's wish is to focus on the establishment of the personal image of the brand story, while completely ignoring the Hongshi Construction brand itself."

"What is the result of this kind of publicity?" She paused, and continued to ask: "People only see how successful and inspirational the story of grassroots counterattack is, how many people are left to pay attention to what Hongshi Construction does and how it develops What about the big ones?"

Everyone was silent, she really dared to tell the truth, Li Miao of Hongshi Construction was indeed a bit too individualistic.

But many people didn't dare to show it even if they agreed in their hearts. I heard that Li Miao was an old friend of Jin Xin, and it was a coincidence that Jin Xin came to listen in today, probably to check on his old friend.

Zhuo Yue recovered from his personal thoughts, and immediately retorted: "You can't make a conclusion like this. Sometimes the brand story is inseparable from the founder's own experience and entrepreneurial story. People are remembered, and they can also drive the company's brand. itself."

"Yes." Lin Xiyou nodded with a smile, "I agree with you, but I'm afraid that people are firmly remembered. If the human design collapses seriously, even the Hongshi brand will follow..."

She stopped speaking at the right time and concealed her subsequent speech, but everyone present understood the subtext, and couldn't help but wonder, why did she say that?Does she know something inside.
Jin Xin, who was originally calm and relaxed, changed his face slightly, and those past events that seemed to have passed away unconsciously appeared in his mind, and he suddenly sat on pins and needles.

The black eyes hidden under the gold-rimmed glasses froze for a moment, and he observed Lin Xiyou's expression calmly, resisting the urge to ask questions.

Chen Feng didn't have so many worries, and asked bluntly: "Are you making a hypothesis, or did you learn some unknown secret from some channel?"

When Lin Xiyou thought of those investigation materials, she couldn't help but clenched her fists hidden under the table, and it took a lot of effort to restrain the anger churning in her heart.

She said with a faint smile: "Whether it is a hypothesis or a real hammer, I think it is not safe to hang the focus of the brand's publicity on the individual, and it is not conducive to the long-term development of the brand."

Immediately afterwards, she asked a question in a slightly humorous tone: "I would like to ask you again, which one has a higher ceiling, the brand or the life span of the individual?"

Duan Teng, who was sitting on the side, gave a thumbs up in private, and cheered on: "The brand spirit will last forever. If this person didn't eat Tang Monk meat, he wouldn't be able to live forever, right? Naturally, the ceiling of the brand itself is higher."

In order to maintain his original point of view, Zhuo Yue still raised objections, "We cannot estimate how far a brand can go. It may be as short as three to five years, or as long as decades. There will also be many risk factors of force majeure in the middle, which will lead to brand The end. The founding leaders and their spirit, in the early development of the company, play a relatively more stable role."

Lin Xiyou was not in a hurry to refute, but calmly said: "How far a brand can go in the end, we really don't know. But our original intention to build a brand must be to have the expectation of lasting popularity, right?"

This rhetorical question hit the hearts of the brand people. No one wants to build a few well-known big brands with their own hands and make them a generation of classics.

"There are many old brands that have been passed down for a hundred years, but there are very few elderly people over one hundred years old. As the years go by, the old brands of enterprises are increasing in value, while the value and ability of individuals are depreciating more and more."

"So, no matter from the perspective of risk control or long-term development, we should pay more attention to the corporate brand itself, and create its own unique brand story based on the objective facts of corporate development, instead of focusing on unknown attributes. personally."

Lin Xiyou deliberately emphasized the word "unknown attribute". Most people who didn't know didn't understand it.

But the alarm bell sounded in Jin Xin's heart. He couldn't help thinking about the past, and seemed to vaguely understand the subtext in the words.
Jin Xin, who was restless, fell into deep thought. It was Chen Feng who was next to him who yelled softly several times before he regained his senses. It turned out that the speeches and debates of both parties had ended, and he was waiting for him to make a judgment and then announce the result.

"The insights expressed by the two people have certain reasons and considerations. But..."

His pause aroused everyone's appetite, but Lin Xiyou remained as indifferent as before, as if he didn't care about the result at all.

Zhuo Yue became a little anxious, lowering her eyes to hide her throbbing expectation and struggle.

He vaguely guessed that Li Miao may have some problems, so Lin Xiyou would be so opposed to the brand story with Li Miao as the core spirit.

Otherwise, according to what he knew about Lin Xiyou, she wouldn't go around for no reason, expressing it speciously and vaguely.

It turned out that he had unconsciously favored Lin Xiyou's insistence, but he was also afraid that his point of view would be denied outright.

Jin Xin, who was sitting directly in front, glanced at the crowd, stood up suddenly, and then continued: "But, both sides are a little bit extreme. There is no absolute separation in this matter, and they often complement each other."

"Zhuo Yue's point of view is indeed more suitable for the early stage to create momentum. Xi You's point of view is more conducive to long-term healthy development. If you combine the two together, it will be more appropriate and safe. What do you think?"

Zhuo Yue breathed a sigh of relief inexplicably, with a smile on his tense face, "Thank you Mr. Jin for your guidance, we will discuss more and come up with an integration plan."

Lin Xiyou raised her eyes calmly, and nodded to Jin Xin with a faint smile, expressing her agreement.At the same time, she was secretly observing his subtle expression.

Her argument today is, on the one hand, sincerely considering the sustainable development of the Hongshi brand in the future.

As long as the brand of Hongshi Construction works well and the sense of existence of the founder Li Miao is weakened, even if Li Miao's true face is exposed in the future, it will not have a fatal impact on Hongshi Construction. After all, those unaware employees and customers , The workers are not at fault.

On the other hand, she also wanted to find out Jin Xin's reaction, as Li Miao's old friend, would he know something.