Meet the Brand Officer

Leaving speculation aside, Lin Xiyou had no substantive evidence at hand.

Even if she scratches her heart and lungs, she has to be patient, keep calm, finish the work at hand first, and then wait for the opportunity to find a breakthrough.

She kept in mind Song Ziyuan's ten thousand advice before he left: Never be impulsive, and discuss things with consideration.

So, she put away her messy emotions, sorted out the interview records and reports overnight, and sent them to Zhuo Yue and Duan Teng respectively.

In the early morning of the next day, she went to the company to meet and discuss with them, and she also got the preliminary internal research report of Hongshi Construction Company by the way.

Judging from the report, there is nothing unusual about the establishment and development of Hongshi Construction, just as clean as Li Miao's oral fortune-telling history.

But she was skeptical about the fact that the first pot of gold mentioned in his narration was all saved by saving money.

After her father fell into the sea and died that year, it was revealed that his father secretly exchanged inferior materials and got a large amount of kickbacks from them, which led to the collapse of the construction site.

Her mother strongly denied it, but outsiders didn't believe it, pointing out that they hid and transferred the money, but in fact, the money never appeared in their family.

The missing money must have entered someone's pocket, and that person is most likely the changed Li Rongquan, who used that wallet for small projects, and then slowly accumulated it into the starting capital of Hongshi Construction.

Lin Xiyou was so immersed in her thoughts that she didn't even hear Duan Teng yelling at her from the opposite side. It was Zhuo Yue who was next to her knocking on her desktop that brought her back to her senses.

"Xiyou, didn't you stay up late yesterday to catch up on the interview record report, didn't you sleep?" Duan Teng picked up two bags of special-effect coffee from the drawer and threw it forward, "Look at your haggard face, the dark circles under your eyes are almost overflowing Skyrim is gone."

She was unresponsive for a few beats, and just as she was about to raise her hand to pick it up, her forehead was hit by two coffee sticks, and she woke up for a moment with a faint pain.

"Ah! I'm sorry, I'm sorry." Duan Teng looked guilty, and quickly got up and ran.

Lin Xiyou rubbed her forehead lightly, smiled lightly, and jokingly said, "Thank you for the amazing coffee, I woke up in a second."

"Go to the meeting when you wake up." Zhuo Yue glanced at him, got up and left by himself.

Lin Xiyou quickly brought the notebook and materials, and hurried to the conference room with Duan Teng.

They bent their backs and sat lightly on the edge of the seat. When they looked up, they found that everyone in the project team had arrived, including Chen Feng and Jin Xin. No wonder the atmosphere in the conference room was so quiet. Kind of weird.

Chen Feng stood up, exchanged a few greetings with a smile, and took the lead in applauding, "Let us warmly welcome Mr. Jin, come to our Hongshi Construction Project Team to guide the work."

Jin Xin raised his hand to suppress the applause, "Everyone, don't be nervous. I'm just randomly checking and listening. You can follow your usual state and habits, and just pretend that I don't exist."

After finishing speaking, he chuckled softly a few times and signaled everyone to start.

Chen Feng didn't say much anymore, he directly took the information from Zhao Letong, and started to chair the meeting. Thanks to his good skills on the spot, he was able to fight blindly without showing timidity.

Originally, this meeting was in charge of Mr. Zhao Letong. He usually does not participate in such primary discussion meetings, and only makes final decisions when the plan is finalized.

But a few minutes before the meeting today, Jin Xin suddenly said that he wanted to attend the meeting, how could he not accompany him and perform well.

The process of the project discussion meeting was similar. According to Chen Feng's experience, each item was smoothly advanced. When the brand story of Hongshi Construction was decided, Zhuo Yue and Lin Xiyou had a disagreement.

The atmosphere of the discussion suddenly became tense, and Chen Feng smoothed things over with a smile.

"The two young people are active in their thinking, each has their own ideas, and they are both very good." He paused, turned his gaze to Lin Xiyou, and changed the topic: "However, Consultant Lin has just been in contact with Hongshi Construction's project for a short time, so he may understand it well. not that adequate”

The implication is that you are only temporarily transferred to assist, as long as you assist in completing some basic tasks, don't take the rest too seriously.

Lin Xiyou smiled lightly, and did not rush to refute, because she observed that Jin Xin seemed to have something to say.

Sure enough, after Chen Feng squeezed and stomped in a disguised form, Jin Xin smiled as before, and said slowly: "I agree with what Mr. Chen said just now. It's really good that young people are active and have ideas. We shouldn't obliterate any A possibility, maybe a better idea will be derived from it.”

"Everyone remember, in our line of work, there is never the best, only better."

"Yes, yes, yes." Chen Feng nodded repeatedly, but Jin Xin also changed the subject and encouraged Lin Xiyou and Zhuo Yue to debate, maybe they could come up with better suggestions and directions.

Having said all this, Chen Feng didn't want to take Jin Xin's face off on the spot. He glanced at Zhuo Yue calmly, and made a decision with a smile: "Then let's start, let's brainstorm together."

As soon as Zhuo Yue caught Chen Feng's gaze, he couldn't help but recall the conversation that night, and an inexplicable desire to win and lose appeared in his heart.

He immediately stood up, gestured politely to Jin Xin, and expressed his point of view confidently and fluently.

"As Party B, we should follow the customer's wishes and dig out real and touching details based on the customer's personal experience, so as to create a brand story with flesh and blood."

"According to the entrepreneurial story told by Mr. Li, the founder of Hongshi Construction, we can start from the grassroots perspective and convey a grassroots counterattack story of hard work and hard work to get rich."

"I believe that a good brand story does not lie in how ups and downs and glamor it is, but in whether it can touch more people's hearts."

"Obviously, grassroots stories are more down-to-earth and can get closer to more ordinary consumers. This is in line with Hongshi Construction's existing target customer group, and it can also touch the hearts of the grassroots, thus establishing a solid foundation in the minds of consumers. positive image."

As soon as Zhuo Yue's words fell, everyone nodded, as if they were convinced by him.

Someone flipped through the interview record report of Li Miao compiled by Lin Xiyou, and echoed: "The personal experience of the founder Li Miao is indeed very representative of the grassroots. It can be used directly with a little modification. It is perfect."

The others turned their gazes to Lin Xiyou one after another, with a little teasing in their eyes, as if they were waiting to see her lose without a fight.

Lin Xiyou, who was the focus of attention, stood up without haste, greeted everyone with a slight smile, and was not in a hurry to express her point of view, but asked a question first.

"I don't know which one is more important in everyone's opinion, customer wishes or objective facts?"

Everyone meditated on their own, but Zhuo Yue's heart shuddered, and a bad premonition emerged.

Why did she ask so suddenly? Could it be that what Li Miao said was not an objective fact?
Thinking of that fluent and perfect rhetoric, looking at her confident and indifferent, he subconsciously believed her judgment inexplicably.

Since when did he become so sensitive and unconfident in his heart, he hates himself like this