Meet the Brand Officer

As soon as he left the CEO's office, Mei Xingning couldn't wait to call Xiao Jianhua, turned on the loudspeaker, and said proudly, "Old Xiao, where is he?"

"Youcai Media Company, I have already negotiated with their agent, and we will sign a three-month cooperation first." Xiao Jianhua is also in high spirits.

"The contract hasn't been signed yet, right? Hurry up and stop, the president has spoken, rejecting your application!"

"What? Impossible!" Xiao Jianhua raised his volume, and asked incredulously in his tone: "What did you do again?"

"It's you who did the tricks, right? You ran to contact Ah Cai's company without saying a word, and caught me off guard." Mei Xingning choked dissatisfied.

Seeing that the two of them were about to fight over the phone, Lin Xiyou quickly pointed to the plan in his hand, signaling Mei Xingning to focus on the key points.

"Anyway, come back quickly. The supplementary plan has been approved by the president. I took a picture and sent it to you. Take a look for yourself. Don't blame our marketing department for not doing a good job in marketing!" Mei Xingning straightened up Rod, to put it bluntly.

"No, I've settled everything with someone..." Xiao Jianhua shouted unwillingly.

Lin Xiyou glanced at the letter on the phone, and said calmly: "Mr. Xiao, why don't you wait a while longer? It's not too late to make a decision."

Xiao Jianhua paused for this confident determination, and Mei Xingning also cast a curious look.

The two of them asked in unison across the phone: "What do you mean?"

"A friend told me that Youcai Media Company has gotten into some trouble recently, and it may be a little bit tricky." Lin Xiyou put it off, and this was the news she inquired from Zhong Yun.

"what's the situation?"

"In order to make quick money earlier, they closed their eyes and bought a lot of branded goods. I heard that it was a Wang Runxiu cream product recommended by Ah Cai a while ago, and something went wrong."

"Wang Run repairing cream? I know that one." Xiao Jianhua recalled and said: "A few days ago, Ah Cai strongly recommended it in the live broadcast room. He introduced it as 'the savior of sensitive skin and the gospel of skin care for lazy people'. Just this sentence, It can quickly win the hearts of many customers."

"The price is the lowest in the whole network, 99 yuan for two bottles, day and night matching, 24 hours of repair without dead ends, and solves 99% of skin sensitive problems."

"Long-term effective repairs, directly hitting sensitive pain points, and giving a promise to solve the problem, and then attracting customers with limited-time low-price specials, and immediately converting promotional orders."

Xiao Jianhua analyzed the words one by one, and sighed: "I have to say, his words are indeed tempting, and can greatly stimulate customers' desire to buy. Every time they are put on the shelves, they are sold out and sold out."

"Mr. Xiao is worthy of being an experienced sales director. He analyzes the routines in his speech thoroughly." Lin Xiyou chuckled and praised, then changed the subject: "His words are indeed attractive, but there is no fact to support the fake bragging. Speed ​​up and dig your own grave."

"They irresponsibly strongly recommend the products that they carry without verification and screening. And those potential customers who want to buy sensitive repair creams are mostly sensitive skin, and their skin's own defense barrier is weak, and then use Repairing creams with irritating and acne-causing ingredients and cheap fragrances and preservatives can easily cause skin problems such as acne breakouts, redness, and oiliness.”

"For example, after Wang Runxiu Cream was sold out a while ago, many fans used it together day and night, and some people had mild or severe allergic reactions. It is said that their after-sales service has been very busy these days, but A Cai's anchor side has been slow. Give a satisfactory answer."

"When the snowball gets bigger and bigger, the avalanche will come more violently." She said pointedly.

Hearing this news, both Mei Xingning and Xiao Jianhua fell silent.

During the conversation, there was a burst of noisy noise from the other end of the phone, which seemed to be mixed with the sound of righteous indignation.

Xiao Jianhua, who was walking to the door of Youcai Media Company, was taken aback by the battle in front of the door, "What's going on? Could it be that the avalanche came so fast?"

Mei Xingning hurriedly asked about the situation, and then heard a voice from the other end of the phone: "Let's not talk about it, there is a good show to watch!"

"..." Mei Xingning looked at Lin Xiyou puzzledly, as if seeking an answer.

"It should be the fan buyers who have allergies. Because their emotions cannot be appeased and their problems cannot be solved, they have united with Youcai Media Company to discuss an explanation."

While Lin Xiyou was speculating, she received another message from Zhong Yun: Watch the live broadcast, there will be a good show.

what happened?

She quickly opened Ah Cai's live broadcast room, and saw that the fan message barrage at the bottom of the screen was full of accusations and abuse, demanding that Ah Cai give an explanation, compensation, and a solution.

"You keep saying that this Wang Runxiu Cream is safe and non-irritating, and it is the savior of sensitive skin. I think it is the evil star! I am allergic to it after using it!"

"It's a pity that I trust you so much, I didn't expect you to be a cheating hot chicken! Return the money and return the egg face!"

"You have more and more pitfalls. In the past, you only stepped on mines once or twice, but at least half of the things you bought recently don't match what you see in the video! You can't be so dark if you want to make money, right?"

"Earning black-hearted money with no conscience will be rewarded in this world!"

In the live broadcast room, the denunciations and accusations that appeared in an instant caught Ah Cai by surprise.

He immediately signaled to the staff in front of him to turn off fan comments, and gestured again, asking the internal staff to post positive reviews one after another, pretend to be customers to ask questions, and guide them to place orders.

After the small episode, Ah Cai continued to devote himself to the live broadcast with enthusiasm, recommending Wang Runxiu Cream in his hand as if nothing had happened.

The new fans and old customers who entered the live broadcast room later did not see the angry and true comments before, and the sales of goods brought in the live broadcast room continued to increase.

"Baby, this repairing cream has safe and non-irritating ingredients, and the texture is light and easy to spread. I personally tested it and it is really easy to use. I must blow it up!"

"Combine the essence day and night, repair the skin alternately for 24 hours, two bottles can easily kill the bottles and cans on your table, it is simply the savior of our sensitive skin, the gospel of lazy people."

"The original price is 299, and today you can get two bottles for only 99. It's a bargain, only for the first [-] cuties. It will be taken off the shelves when it's sold out. Don't cry and say, Ah Cai doesn't spoil you." .”

"Are you ready for your hand speed? Three, two, one, start grabbing—"

Ah Cai raised his hand, signaling to the fans in the live broadcast room to quickly place an order. Just as he was about to speak to create a sense of urgency, he heard a loud noise coming from the door of the live broadcast room.

Immediately afterwards, a group of people pushed and shoved their staff, broke into the door, swarmed, and crowded towards his live broadcast position.

"Black-hearted anchor Ah Cai, get out!" Someone shouted furiously.

"Pa—" Someone angrily threw the Wang Runxiu cream in his hand on the seat where Ah Cai was sitting.

"Garbage, you dare to sell any garbage, and you dare to call yourself the number one conscientious anchor in the industry, keep this garbage for your own use!"

Seeing this, other critics also followed suit, throwing Wang Run repairing cream on the background wall of Ah Cai's live broadcast in front of him.

Their long-suffering rage seems to have found an outlet to vent.

Among the few people rushing forward, some of them pulled Ah Cai's clothes and demanded an explanation, while others held the nozzle of Wang Runxiu's moisturizing cream and squeezed hard towards Ah Cai, swearing to vent their anger, and demanded compensation.

The scene was out of control for a moment, and it was chaotic, but the live camera was still working diligently