Meet the Brand Officer

This unexpected one-handed operation disrupted Lin Xiyou's work rhythm.

She had no choice but to suspend the arrangement at hand, and after making quick adjustments, she rushed to the headquarters of Zhongzhi Group.

Mei Xingning had already been waiting anxiously at the gate. As soon as she saw her, she rushed to meet her, with an apologetic face, "It really caused you trouble, I didn't expect it, we reached an agreement last time, that stubborn old man Xiao will do this."

Lin Xiyou was not annoyed, and calmly replied: "It's not difficult to understand. Mr. Xiao pays attention to the current sales performance. From his standpoint, he naturally has to consider their sales team."

"This was originally a matter of our internal disagreement, so I'm sorry to trouble you to make a special trip." Mei Xingning was even more ashamed, "But Lao Xiao is in charge of sales, and the president gave him a little bit of face, and ordered us to market The whole department fully cooperates with him, I am alone and weak, and I am not very convincing, so I..."

He stopped talking, Lin Xiyou understood.

Some things are difficult for their insiders to say, and no one is convinced when they say it.

However, as a third-party professional organization, she can stand on the sidelines and look at, analyze and solve problems with an overall, objective and professional perspective.

"Mr. Mei, don't worry, I will do my best." Lin Xiyou took out a handwritten supplementary new brief, "This is the supplementary plan I initially drafted on the way here. On the basis of the original, I have added marketing for the next quarter. Event supporting plan. Can you see if it is feasible?"

Mei Xingning took it, browsed it carefully, nodded frequently, with a happy expression on his face, "Okay, that's great!"

He looked back and forth excitedly, full of praise: "These several marketing supporting activities are interlocking and closely revolve around the brand building theme we previously agreed upon. The exposure of the event can also plug Lao Xiao's mouth and make up for the short-term gap in conversion and promotion."

"To save him from yelling in my ears all day long about transformation and sales, and nagging so much that my ears are getting calloused." He muttered, took a picture of a supplementary plan with his mobile phone, and sent it to Xiao Jianhua on the spot. go.

However, Xiao Jianhua, who was rushing to see A Cai's anchor manager, didn't reply
"Mr. Mei, I didn't think carefully before and ignored the urgent needs of customers for short-term sales. I hope that the newly added supplementary plan can meet Mr. Xiao's requirements for performance."

"I think it's totally feasible. Lao Xiao is not concerned about performance. As long as he can promote the order, he will agree with both feet." Mei Xingning showed satisfaction, and asked humbly: "How did you come up with the idea of ​​using the offline linkage line?" On, the promotion of the serial interactive experience?"

Lin Xiyou lowered her head and smiled, and the warm love breakfast on the dining table unconsciously appeared in her mind.

The small details that hit people's hearts are full of touching warmth.

The softness in everyone's heart is interlinked, and it is always easy to be moved by inadvertent little intentions.

It is these small cares that give people a wonderful sense of experience and increase the interaction and stickiness between each other.

With a smile on her lips, she slowly said: "Actually, the relationship between brands and consumers is like a relationship."

"When we both meet for the first time, if the mood is pleasant and the process is smooth, it will be easier to leave a good first impression."

"When the two parties have met several times, in the process of getting to know each other gradually, if we can create more relationships and leave more good memories, consumers will have an unforgettable sense of attachment to our brand."

"In the actual process of getting along between the two parties, we must emphasize the interactive behavior, and the interaction promotes the development of the relationship, thereby generating strong emotions, just like the warming up of the relationship between lovers, it also needs piles of interactions to advance."

"Brand love relationship? It's interesting." Mei Xingning heard such a novel point of view for the first time. After thinking about it, he asked: "How do you emphasize it?"

"In several major counters of Zhongzhi cosmeceuticals across the country, set up live broadcast experience points, and all consumers can participate in the event on the spot. We add on-site interesting interactions, express care and greetings, and give extra benefits, etc., to impress consumers in small details. , and continuously strengthen the interactive behavior between Zhongzhi brand and consumers.”

Lin Xiyou explained carefully, but Mei Xingning only had a half-knowledge.

"However, we build corporate short video accounts to develop online new media channels. How can we go around and increase interaction through offline experience? What we are fighting for now is online traffic channels."

"We want to design a new experience model. An experience model that allows Zhongzhi's consumers to actively spread word of mouth with others." Lin Xiyou told frankly that this is also her first attempt.

"How to design?" Mei Xing Ningxing was quite interested.

"The first step is to find the most enthusiastic and enthusiastic core consumer groups belonging to the Zhongzhi brand. Through word-of-mouth marketing activities, let loyal consumers take the initiative to become brand propagandists, and play the active role of spontaneous propagandists as much as possible."

"For example, among the on-site consumers, anyone who expresses skin care testimonials in Zhongzhi's live broadcast room can get extra preferential benefits and Zhongzhi customized gifts. Online audiences can also participate in the interaction in the live broadcast room Different benefits can be obtained according to the situation.”

"And these benefits will eventually guide potential consumers into Zhongzhi customers."

"In addition, we pass these real interactive images on-site to the new media platform, so that consumers can empathize with the warmth and care conveyed by Zhongzhi."

Mei Xingning's eyes lit up, and he praised: "This is good. People can have a face-to-face experience with the brand through the screen. In this way, no matter online or offline, we can maintain a high-quality experience, and we can attract more brands." Many consumers are involved."

Lin Xiyou smiled and nodded, "Well, the most unforgettable experience must come from real feelings."

"During the process from trial to repeated consumption by consumers, if they feel pleasure in the first experience of the brand and find endless fun in subsequent 'dates', then consumers will gradually Strong feelings for the Zhongzhi brand."

"It's like in a relationship, slowly falling in love with each other, and willing to share with others the little sweet things in love. Consumers who have a great sense of experience will also take the initiative to spread the brand information of Zhongzhi cosmeceuticals to them people around me."

"In fact, this is the brand that produces its influence."

After Lin Xiyou finished speaking, Mei Xingning couldn't help applauding: "It's wonderful, it's wonderful!"

After discussing the rhetoric, they went to the president's office full of confidence to report on the plan.

Lin Xiyou suppressed the tension in her heart, and used concise language and an easy-to-understand method to objectively analyze the impact of finding a popular anchor to bring goods to the long-term construction of the Zhongzhi brand, and carefully explained the new media traffic matrix of building a new media platform for the Zhongzhi brand scheme.

When the president heard that it made sense, he quickly made a decision, and gradually advanced according to the plan they proposed, and asked Mei Xingning to contact Xiao Jianhua by himself.

In a word, you negotiate on your own, and I only need to look at the final result - profit!