Meet the Brand Officer

Lin Xiyou took the phone to browse, and on the screen were a few short skin care videos that Jiang Hui had taken casually.

There are no traces of careful carving, no bombastic gimmicks, but the method is simple and the content is solid.

One of the videos, with an unpretentious title, is called "My personal experience, I want to talk to you about the detours of skin care that I have gone through these years." The number of likes and reposts has exceeded [-]!

After Lin Xiyou checked her account, she said happily, "Sister Hui, your followers have increased by more than ten times! Look at the statistics table here, the first concentrated increase in followers was on the day you posted a scientific detour on skin care. trend of steady growth."

"Really? I've been so busy recently that I've been running the shop and going out for training, so I haven't paid much attention." Jiang Hui stepped forward to check, overjoyed, "Really, why has it increased so much? "

She recalled: "After I posted the clarification video last time, it was a blessing in disguise. I gained a group of fans and friends who encouraged me, but after the limelight passed, it quickly died down, and my account went silent. Also leave it alone."

"Sister Hui, why did you suddenly think of posting these daily skin care videos?" Lin Xiyou asked curiously.

Jiang Hui couldn't help but smile, "When I went out to study and train a while ago, I met a lecturer, exchanged a few more words, and left a contact information."

"Oh." Lin Xiyou playfully lengthened the ending sound.

"Little girl is making a fuss." Jiang Hui glanced at her with a smile in her eyes, "He mentioned that traffic is wealth, and idleness is waste. He was quite patient and taught me to use the traffic resources at hand, otherwise it will not be stable. It’s easy to lose a fan base.”

"Oh!" Lin Xiyou joked, and then regained her seriousness, "He made a lot of sense. Fans need to be maintained. Now the information is exploding, and there are new things that change rapidly every day to attract everyone's attention."

"And the major media, anchors, and bloggers are racking their brains and trying to attract fans, and the fans are overwhelmed. They run here and there to see, where there are exciting, dry goods, and practical effects, they will naturally go. Where is it?"

Jiang Hui nodded in agreement, "But I don't know how to do self-media operations either. Under his guidance and supervision, I published those few episodes of crude content. Let’s talk about the experience, I really don’t want those young people in the prime of life to suffer the pain I have suffered because of lack of skin care knowledge, blind trust and being fooled.”

"Maybe my true feelings touched them, or maybe they had seen the severe scars on my face, and they were afraid, afraid that they would end up like me." She subconsciously stroked her cheeks, and the scars left behind The traces of potholes have become indelible pain.

"No matter what it is, as long as they can slowly establish a rational awareness and know how to distinguish and judge, that's enough."

She smiled with relief and said with emotion: "Really, a clean face is too important to people. It has nothing to do with beauty or ugliness, but it affects the mentality. It is the boundary between inferiority and self-confidence."

Lin Xiyou's eyes moved, and she gently held her hand.

Jiang Hui smiled lightly and shook her head, indicating that she was fine, "It is a lie to say that I am not inferior at all, but it is true that I am more confident every day. And this self-confidence is because I have my own career and find my own existence. value, and slowly accumulated."

"Then let's defend our career together and realize our value!" Lin Xiyou grabbed Jiang Hui's hand and gestured forward together.

Her smile is full of enthusiasm, and her eyes reveal firmness.

Jiang Hui was deeply infected by the unyielding and forward-looking energy.

Jiang Hui also showed a gentle and tenacious smile, making cheering gestures, "Yes, stick to your career, and you will have everything you want!"

Lin Xiyou responded with a smile, and returned to the main topic: "It seems that the store traffic has increased recently, which has a lot to do with your video drainage. Why don't I do a random customer interview to verify it. Just right, I've been working recently Need and want to do a few interviews to gain a deeper understanding of their preferences."

"Okay, I'll ask the front desk to export the list of recent visitors. You can interview in the store offline, or you can call back online." Jiang Hui immediately ordered, and then explained a few words for everyone to cooperate with Lin Xiyou, and went first busy.

Lin Xiyou held the list in hand and randomly called back some customers. Judging from the survey results, it is true that about one-third of the new customers who came to experience the experience recently were in the traffic area of ​​the same city. They saw Jiang Hui's skin care video and developed trust. Feeling, and come here admiringly.

After sorting out her conclusions and giving them immediate feedback to Jiang Hui, she went to the resting and waiting area of ​​the store to observe the behavior patterns of different customers.

She found that most customers, whether they are waiting in a fragmented queue or during the relatively complete free time for mask application, habitually take out their mobile phones and swipe a few short videos from time to time, just to pass the waiting time.

After taking notes one by one, Lin Xiyou selected a few customers who were taking a nap in the leisure area to have face-to-face conversations.

When it comes to the topic of skin care, most women can always talk endlessly, and they can also spontaneously attract interested compatriots around them to join in enthusiastically.

As a result, the one-on-one interview turned directly into a symposium.Lin Xiyou took advantage of the situation and became the host, calling the front desk to bring some chairs to surround the sofa.

Eight or nine customers sat in a circle, and a lively skin care experience exchange conference was held. While listening, Lin Xiyou inadvertently led the conversation, and recorded key information from time to time.

When they chatted in a hurry, Lin Xiyou slowly led the topic to the short video on skin care.

"Short videos are popular nowadays, and you can get a lot of fun and practical coups with just one swipe. I wonder if you have paid attention to the field of skin care when you swipe short videos?"

As soon as she finished her question, someone answered immediately, turned on the phone with great interest, swiped and pulled the screen, and recommended a dozen bloggers she followed in one go.

"It seems that you are a true fan with a wide range of interests, what do you call it?" Lin Xiyou responded with a smile, quite like a host.

"My name is Tong Shan. I'm just interested in skin care. I usually like to watch short videos, so I often go to various bloggers to watch and learn more."

"Then we really asked people in the industry today, is there any short video on skin care that attracts you the most? Can you share it with everyone." Lin Xiyou asked further.

"I like to read the evaluations the most, such as which ones are effective in moisturizing, which ones are more effective in removing acne, and which ones are suitable for sensitive skin." Tong Shan was full of interest, talking about her years of experience in watching videos.

"Because there are so many types of skin care products, many brands have never been heard of, or have only been heard but never used, so I don't know how effective they are. If I buy them one by one and try them, the cost is too high. If it doesn't suit me or the effect is not good Well, it's a waste of money."

"So, I watch all kinds of evaluation videos and choose based on the recommendations of bloggers. I feel more at ease. For example, Ah Cai..."

Tong Shan was just like Jiazhen, when someone suddenly interrupted angrily: "Bah, he's trash!"