Eternal Love Marriage

Hearing Guo Chen's words, Linda realized just how powerful her opponent was, and couldn't help feeling even more anxious, and frowned a pair of delicate eyebrows.

"Then what should we do? Guo Dong, they have spent a lot of money on publicity, we can't stand still, can we?"

Seeing her worried face, Guo Chen unhurriedly curled her red lips, and the smile on her ice-cold and snow-like melon-seeded face seemed a bit meaningful.

"Don't worry, do you know Wanglaoji and Jia Duobao?"

There was a reassuring force in her voice, which quickly calmed Linda's restless heart.

Linda nodded almost without thinking, "Ah, of course I know, it's the two herbal teas with very similar packaging, I still can't tell them apart!"

Guo Chen's eyes revealed a little bit of relief, and the smile on his lips deepened, "Yes, what I want to tell you next is the marketing battle between Jia Duo Bao and Wang Lao Ji.

From the trademark competition to the red pot competition, in the end, they did not lose both sides, but achieved a "win-win" result of fame and fortune. "

After finishing speaking, Linda couldn't help but feel a little confused, so her eyes were full of clear and visible doubts and puzzlement, "Win-win? Why?"

A pair of cold and arrogant eyes were shining with awe-inspiring light, Guo Chen simply moved to sit beside her, and explained to her very patiently:
"'When two armies face each other, one must be wounded' is the principle summed up by the ancients.

But in fact, with the rapid development of business, the result of tit for tat may not be a 'lose-lose', sometimes it may be a 'win-win'. "

She seemed to pause for a moment intentionally or unintentionally, as if to give Linda time to think. After a while, she added:

"Wanglaoji and Jiaduobao have gone through the advertising language war, advertising media placement war, channel war, public welfare war, and even embarked on the path of litigation in the end——

But anyone with a discerning eye can see that no matter who wins or loses this trivial lawsuit, both parties are 'winners'.

The two companies seem to be fighting over the name and packaging, but in fact they are vigorously winning the herbal tea market. This is the main driving force for the continuation of this lawsuit. "

Hearing this, Linda, who had been an assistant with Guo Chen for several years, quickly understood what she wanted to express.

"That is to say, although they seem to be competing for the market, they are actually jointly occupying a favorable position in the herbal tea market.

No matter what the proportion of the area is, the cake is indeed bigger, right? "

The appreciation in Guo Chen's eyes became more and more obvious, and she praised from the bottom of her heart: "Linda, you have really improved a lot.

Yep, that's what I meant. "

Under Linda's somewhat embarrassing gaze, Guo Chen's red lips slightly curled up, "Wang Laoji and Jia Duobao are having a great time in this business war, using various media channels to compete for the red can issue—

But it's like two brothers teaming up to make fun and alternative publicity, occupying the herbal tea market. "

Having said that, she suddenly changed the subject:
"Similar to Coca-Cola and Pepsi in the early years, Pepsi was also packaged in red at the beginning, and finally re-developed the marketing strategy and enabled blue packaging——

This established a situation where the two divided the world. "

As soon as the words fell, Linda couldn't help the strong curiosity in her heart, and asked her without hesitation: "Then why are Wang Laoji and Jia Duobao unwilling to give up the red pot first?"

Seeing that she quickly grasped the point, Guo Chen couldn't help but smile, "This is going to return to the level I said at the beginning.

Jia Duobao started from imitating Wang Laoji in the early days. "

She explained the actual situation and her own analysis concisely and concisely:
"It once used 'the red canned herbal tea with the leading sales in the country was renamed Jiaduobao, and it still has the original recipe and the original taste' as its advertising slogan.

In this way, it is actually conveying a message to consumers:
The original red canned Wanglaoji has been renamed as Jiaduobao. When you see Wanglaoji in the future, it will be another product. "

Hearing this, Linda suddenly understood, and then her eyes lit up, and she asked again with great interest:
"Oh my god, it's amazing, so how does Wanglaoji respond to the advertising language?"

Guo Chen saw that it was rare for her to be so interested in commercial war cases. From the beginning to the end, there was a clearly visible smile on the corner of her lips, showing a tireless attitude.

"Guangpharm Wanglaoji responds to all kinds of changes by keeping the same, and has been using a slogan for many years, 'the authentic secret recipe for more than 180 years, Wanglaoji has never changed its name, and if you are afraid of getting angry, drink Wanglaoji'."

But the point is not the 'never changed the name', but the three words 'fear of getting angry'.

In the past so many years, the reason why Wanglaoji's sales have not gone downhill is because people are afraid of getting angry, and the word "fear" has attracted many people. "

Linda couldn't help but feel very amazed by this move, and was so shocked that she was almost speechless. After a while, she gradually regained her senses and praised:
"...My God, this is simply a fight between gods!"

After all, she seemed to realize something suddenly, and then took the initiative to change the topic:
"So should we also learn from Wang Laoji and formulate very accurate advertising slogans such as 'fear of getting angry'?"

Guo Chenyu slightly nodded his head in agreement, and the gratification in his eyes was even brighter, "Yes, that's what I mean."

As soon as the lingering sound fell, Linda quickly got up from her seat, "Okay, Director Guo, then I'll go and convey it to the manager of the copywriting department now!"

However, before she had time to take a step, she was stopped by Guo Chen's stop, "No need."

Confused Linda: "Huh???"

She turned around in a daze, and immediately saw Guo Chen gently parting her red lips with a serious expression:
"Since Cooltech has decided to induce consumption from the perspective of praising consumers, we must show our brand advantages and establish labels.

So the ad that came to mind was——

Show fashion in seconds and lead the trend in ever-changing. "

After finishing speaking, under Linda's eyes full of admiration, Guo Chen then explained:

"The appearance of the second generation of QC smart watches is beyond the reach of the first generation, so I want to emphasize 'fashion' and 'trend'.

And these two points are exactly what many young people need nowadays, but of course, business people who pursue luxury and exquisiteness will also pay great attention to the appearance. "