Heroes of the Restricted Zone

Chapter 1412 The Newcomer Laughs at the Old Man's Anger

A total of eight pieces of glass were shattered by Chen Yingxiong's kick. The first piece was simply shattered, and the football stopped at the place of the fifth piece of glass.The first five pieces of glass were directly smashed by the football, and the last three pieces were affected by the shock wave.

Although the ninth piece of glass was not broken, there were already some cracks after the impact. Obviously, if a few more pieces hit the glass, the ninth piece might also be broken.

Regardless of the fact that glass is very fragile and easily damaged, a piece of glass can be broken with a little force.

But the football is not a hammer, and the football is also soft, although it bulges up after being filled with gas.But anyone who has seen high-speed photography must be deeply impressed by the deformation of the football during impact.A puffy sphere can be completely flattened.So it is not a problem to break a piece of glass with such an easily deformable object, but it is difficult to break a lot of glass that is separated by a certain distance.

A player like Cristiano Ronaldo who is good at powerful long-range shots broke three pieces of glass with one kick, but Chen Yingxiong broke eight pieces with one kick!
After the reporters present counted how many pieces of glass were broken, they all let out a "hiss", which was the sound of them gasping for air.

After finishing the performance, Chen Yingxiong also made a gesture of pulling the bolt on his thigh towards the reporters.

This is his occasional celebration after scoring a goal from distance.

Obviously he is also very satisfied with his performance today.

The reporters who reacted flashed their flashes, enveloping Chen Yingxiong.

The executives of Nike who watched from the side were also very satisfied.

The choice of supporting Chen Yingxiong or continuing to promote Cristiano Ronaldo is actually controversial internally.Opponents think that Chen Yingxiong is an Asian, and his skin color may affect Nike's global strategy. After all, although racial discrimination is not allowed in his mouth, racial discrimination is everywhere. Several things happened in England this year It is a good proof of this point.

They worried that choosing Chen Yingxiong as Nike's global image spokesperson would arouse the resentment of some racists.

In addition, compared with the Portuguese, Chen Yingxiong is considered a "newcomer". Nike has already spent a lot of effort on promoting and publicizing Cristiano Ronaldo. What a pity.After all, Ronaldo's image is already very mature, and Chen Yingxiong is relatively new in the field of commercial promotion. No one can tell what the final image will look like after spending a lot of money.So choosing Chen Yingxiong means taking huge risks.

Of course, the benefits are not without.People who support the choice of Chen Yingxiong think that first of all, the feelings of racists should not be considered, because everyone in the sports world only pays attention to the star effect, and Tiger Woods is still a person of Asian descent. He is still the highest paid star in the sports world. ?In addition, Michael Jordan is a black man, but this does not prevent him from becoming the most successful player in NBA history.So skin color is not an issue at all.Moreover, Chen Yingxiong has a special advantage, and this advantage can even be regarded as huge.That is the Chinese market behind him.

Chen Yingxiong is a Chinese and has not yet joined the Chinese national team, so there is no disgusting thing about being used by his competitor Adidas to promote himself.What Nike got was a clean and pure hero Chen.

At the same time, his status in the eyes of Chinese fans is paramount. In the latest market survey, as many as 90.00% of nine people in China know Chen Yingxiong, more than 70.00% of three people know Chen Yingxiong very well, and 70.00% of people like it very much Chen Yingxiong.

These data can tell those opponents that Chen Yingxiong's huge popularity in China can completely offset possible resistance from racial discrimination.

In fact, the factor that ultimately determines who Nike chooses is performance.

In terms of off-court image, Chen Yingxiong is about the same as Cristiano Ronaldo.Then it is naturally the athletic performance that determines their fate.

As a result, Chen Yingxiong's performance this season has greatly improved.Although Cristiano Ronaldo led Real Madrid to the league championship, he is only this collective honor.

Chen Yingxiong surpassed him in terms of collective honor.

The same is true for personal honors. The top scorer in La Liga belongs to Messi, and Chen Yingxiong has won the top scorer in all the competitions he participated in.

In particular, Chen Yingxiong scored more than 62 goals in a single season and scored [-] league goals in one season in the Premier League.

Such a powerful performance immediately conquered the upper echelons of Nike's attack speed, and made those who were still vacillating before firmly join the camp of supporting Chen Yingxiong.

That's why the following things came about, including designing commemorative T-shirts for Chen Yingxiong and designing a series of sneakers with his name clearly.You know, this is a treatment that even Cristiano Ronaldo did not enjoy...

Now Chen Yingxiong's performance at the new product launch event proves that everyone was right to choose him, so the high-level executives are also in a good mood.

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The next day, some details about this new product launch were spread all over the world through the media.

When Cristiano Ronaldo found out that Chen Yingxiong kicked and shattered eight pieces of glass at the new product launch conference, one can imagine how angry he would be.

Of course, it is impossible for Nike to choose Chen Yingxiong and completely abandon the Portuguese. They will definitely send a vice president with a public relations team to appease Ronaldo, give him some preferential terms, and so on.But whether it can be negotiated or not, I don't know.

This matter had nothing to do with Chen Yingxiong, he never considered the feelings of the loser.

He still has a lot of things to do by himself.

After finishing Nike's new product launch conference in New York, the cooperation between him and Nike has not yet ended. He will shoot a series of TV commercials called "Heroes" for Nike, as well as several posters.

In the London Olympics, Nike had a "great" series of advertisements.Personify "greatness".

Now they plan to produce a "hero series".The word "hero" is a pun, which refers to Chen Yingxiong himself, and also refers to the inherent ranking of heroes. Those who are great and outstanding, have made outstanding contributions, and those who are capable and incapable can all be called heroes.

It has to be said that Chen Yingxiong's father Chen Tao really chose a good name for his son... Just this name can make Chen Yingxiong earn a lot of money.Of course, Chen Yingxiong himself is also responsible. When he debuted in Zenit, he did not choose to print the Chinese pinyin "YINGXIONG" on his jersey number. Does anyone know what this means?Just like those Japanese and Korean names, in the eyes of foreigners, they are just a series of meaningless pronunciations.He chose "HERO" as his jersey name, similar to how Brazilian players nicknamed himself. How many people still remember that "Kaka"'s real name is actually "Ricardo Isaacson Santos Leiter" Woolen cloth?So the catchy "HERO" replaced "YINGXIONG" and spread throughout the world.

It took three days to shoot the ad, because it's not just TV, it's print.

The TV commercials have to go through post-production, and when the new season of the Premier League starts, it will be broadcast on TV stations and the Internet around the world.

But everyone will soon be able to see print ads.

"Who dares to stick to his own way, defeat the enemy, and embrace victory amidst the boos all over the sky? Heroes dare!"

"Who can ignore those ridicules and sarcasm, ignore the difficulties and obstacles ahead, hold his head high, and let all the arrogance and prejudice finally bow his head in front of him? A hero can!"

"A person who can only break records is not a hero. He who dares to challenge authority, ignores rules and regulations, and is able to do what others can't is a hero!"

"Rage talk? Ordinary people don't understand, it's just a hero with lofty aspirations explaining his next goal."

"As a hero, reject mediocrity!"

At that time, these copywriting will be accompanied by Chen Yingxiong's various poses, appear on posters, and post them in every corner of the world.As long as there is a Nike tick logo, there will be Chen Yingxiong and these inspiring words.

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After the business activities with Nike are over, Chen Yingxiong has to stay in the United States.

He has to sign a new sponsorship contract with a new company.

After his four-year endorsement contract with Red Bull Beverage expired, the two sides did not agree on the remuneration for the renewal.When Chen Yingxiong signed with Red Bull in 2011, it was the year after he won the Champions League, but after all, he was only his first Champions League champion, and the limelight was far less than it is now.At that time, Red Bull gave him a price of 100 million euros per year.

But now that Chen Yingxiong has broken a series of records, he is no longer the same as Wuxia Amon.

A one-year sponsorship contract of only 100 million euros can no longer satisfy him.

In fact, the contract renewal between the two parties has been negotiating since last year. At that time, Red Bull did not agree to increase the remuneration on the grounds that Chen Yingxiong did not have any decent collective honor, and hoped to keep the original price unchanged.Dracula, who is so stingy, naturally does not allow the other party to do this. He told Red Bull that since you feel that the hero has not had any honor in the past few years, then we will wait and see. season.

Now it's Dracula's turn not to dump Red Bull. There is no annual price of 300 million euros, so let's talk about it!

300 million, of course Red Bull is not willing to pay, so the two sides directly negotiated and collapsed.

Red Bull can't accept it, but it doesn't mean that no other companies can't accept it.For the huge Chinese market behind Chen Yingxiong, 100 million euros per year is what it should be, not to mention that his own performance is so good and his influence is so high. Look at how even Nike is pushing him hard. This shows that what?It shows that Chen Yingxiong's future business image is very good!

So in the end Pepsi won the first place and signed a three-year contract with Chen Yingxiong at a price of 280 million euros per year.

Now Chen Yingxiong is going to sign a contract with Pepsi.

At the same time, a commercial was filmed, which was only launched in the Chinese market at first.

In addition, according to the usual practice, before the World Cup in Brazil next year, Chen Yingxiong will definitely cooperate with many stars of Pepsi to shoot a commercial film specially made for the World Cup.

This kind of treatment was not available to Chen Yingxiong when he endorsed Red Bull.

Although Red Bull is also very famous, the most famous drinks in the world are the two carbonated drinks of Coca-Cola and Pepsi.

This is a drink for all ages, which is different from a functional drink like Red Bull.

After signing a contract with Pepsi, Chen Yingxiong is finally leaving the United States, and his next destination is Japan.

He went to renew his contract with Konami.

(End of this chapter)