You promised to make a bad movie, but your box office exceeded 10 billion?

Looking back at The Princess, it feels like it has the same temperament as the spoof skits performed by classmates at a college New Year's party - both have no taboos and are full of youthful and fashionable imagination!

Some people say that the success of The Princess is that it satisfies the anti-authority, anti-preachy, and anti-traditional psychological demands of contemporary online audiences. But I think this is only one of the reasons.

All other successful online dramas have this feature, such as Diaosi Men.

But the smarter thing about the show is that it tells the audience all the bad stories about the crew from the very beginning.

In the well-known interview video, the director made it clear that the better clothes in the play were all made of curtain cloth, and the scenes where the skirts were fluttering were all blown up by a blower - and there was only one, so buy more. No, the character's headgear is indeed Taobao-style, and so on. He even revealed a lot of backstage photos, publicly showing the crew making each other's makeup in order to save money, which made the audience feel both outrageous and novel, and thus became a Hot topic on the Internet.

At the same time, because of the go all out strategy, it no longer cares about airs and morals, and positions itself as an absurd spoof. Therefore, it will not seem strange to add various modern jokes into it, and it will become The biggest selling point.

For example, the Chanel logo appeared, couriers appeared in the palace, actors often wore sandals, etc. At the same time, they fully absorbed the Internet subculture, incorporated some topics that originally belonged to small groups, and then spread them to a wider range. It can be said that this setting is more in line with the appreciation taste of young people.

And this is in sharp contrast to various current film and television dramas. Today's film and television dramas are like a high-ranking princess, showing you a compassionate look at the life of the upper class, while this drama is like playing with you. Your deskmate who grew up in mud makes you feel friendly subconsciously.

In addition, although it is an absurd drama, in general, the story logic of The Princess is complete. Although the premise of the whole story is very imaginative - a straight man was kicked in the head by a high-heeled shoe and traveled back to the past, but he discovered that She became a daughter and a heroine.

However, once you accept this setting, you will find that although the subsequent story development will always have surprises, these surprises are intentional by the screenwriter; and the story development is generally reasonable.

I think this is the reason why The Princess was successful and the reason why Miyue failed.

Thank you all for watching. I'm Xiao Huihui. See you next time!

After watching this video, Zheng Xiaolong could not calm down for a long time.

At the Penguin headquarters in Yangcheng, several senior executives were sitting in the conference room, also smiling bitterly.

Of course, compared to the kind of regret that makes a kiwi fruit turn green in its intestines, they are more regretful. If they can buy The Princess, then they will be the ones attracting millions of new members now.

However, they were not too much at a loss. After all, Qiguo paid a huge price to buy the exclusive broadcast rights of The Legend of Miyue. In the end, it was beaten by the small website Princess, causing daily active users to plummet.

After all, Xiaopozhan is just a video platform. For real movies and TV series, you have to look at these old video platforms.

They believe that as long as the popularity of Princess subsides, there is a high probability that those users who have lost their relationship with Kiwi will still leave the small broken site. If a good horse never turns back, they will probably not come back to Kiwi and will naturally invest in them. in the arms!

Of course, having said that, it would be great if The Princess was theirs!

Not only Penguin, but also the people in charge of Youku and Fruit Platform are in the same mood now.

…

At Shancheng University of Posts and Telecommunications, Wang Xiaoming, who had just finished class, couldn't wait to rush to his dormitory. Yesterday, because he and his classmates stayed up until late at night, he didn't have time to watch the latest two episodes of The Princess, which made him, who always loves learning, feel itchy during class. .

Although it can be watched on mobile phones, such a good drama still has to be viewed more comfortably on a large computer screen.

After leaving the second teaching, he walked through the library square, the cafeteria, and then climbed hundreds of stairs of despair. Finally, he arrived at the downstairs of the dormitory. Wang Xiaoming was a little desperate because his dormitory was on the ninth floor.

What made him even more desperate was that there was no elevator in the dormitory building.

This is Shancheng University of Posts and Telecommunications, a university built on the top of Nanshan Mountain. It is simply a paradise for college students who want to lose weight.

Here, every get out of class is a mountain climbing exercise.

After returning to the dormitory, Wang Xiaoming was already sweating. The mountain city in May had begun to show its fiery enthusiasm.

After simply wiping his face, Wang Xiaoming couldn't wait to turn on the computer, open the browser, and jump directly to the play page of The Princess from the bookmarks.

However, the video did not play as expected.

At this time, a series of prompts are displayed in the playback box.

[The preview has ended, this film is exclusive to members]

There is also a big red button below, [Become a member and watch for free].

Wang Xiaoming was a little confused. He could watch it for free yesterday when he watched it. Why did he need to activate a premium membership to watch it today?

Soon, the confusion turned into anger.

Especially when he saw that not only the two episodes updated yesterday required big membership to watch, but also the previous episodes had the word member written on them. Now only the first six episodes can be watched for free.

This eating scene is too ugly!

Wang Xiaoming was a little angry.

As a student, although he has some pocket money, opening a video membership is still a luxury for him.

Especially since you didn’t need a membership to watch it before, but now you suddenly need a membership to watch it, it’s the same reason that it’s difficult to switch from extravagance to frugality.

The angry Wang Xiaoming directly clicked on the comment box, ready to express his emotions.

But when he clicked on the comment box, he saw other people's comments.

Naturally, there are also people who are as angry as him.

This is also the reason why Bu Zhitong did not agree to open a membership before. Once users develop the habit of free membership, it will be difficult to charge for it, even if the price of this membership is not very expensive for many people.

But games are a lesson learned. Users who are tricked by free games are usually not willing to spend money to buy games, even if they spend much more money on those free games than on buying games.

But besides these comments, there are many others.

[I think this is understandable, after all, everyone needs to eat! 】

[This is a drama produced by a small team. Look how poor the children are. The Queen Mother and the Queen Mother can only go barefoot, and the Crown Princess is still wearing disposable slippers from the hotel. If we don’t buy memberships, where will they come from? Money to film the next drama? 】

[It is said that at that time, all major platforms did not want this drama. In the end, only small websites were willing to buy it. If it were not for small websites, I am afraid we would not be able to watch this good drama. It only cost more than ten yuan. I bought this membership. 】

[What is said above is true. I have a friend who works at Kiwi. It is said that The Princess was planned to be sold to Kiwi at that time, but Kiwi gave it away and the show almost aborted... Of course, According to my friend, the idiots in the kiwi fruit business department are hugging their heads and crying in the conference room right now]

[Yes, yes, I can testify, I was in the conference room and I was at the table]

[For such a good drama, what’s wrong with getting a big membership? Even if it’s advanced on-demand, I’m willing! 】

[Upstairs, please add me to the group, I can earn some money to buy a big membership to watch dramas]

Seeing everyone making jokes in the comment area, Wang Xiaoming's anger dissipated unknowingly as he giggled happily.

He didn't know if these people were trolls, but at least everyone seemed willing to believe it. He found that at this moment, he was not so averse to spending money to buy memberships to watch dramas.

As Chen Hui said, when the quality of your drama is good enough, no one will chase you for your costumes or whether you respect history.

Not only that, even when you do something excessive, everyone will take the initiative to help you explain!