Who are you calling powerful?
Chapter 640: The rise of Zhejiang TV variety shows and
In late October, "Dying to Survive" officially broke through 3 billion.
Although it got the extension key, the box office momentum has declined. It is hard to say whether it can surpass the second-ranked "Detective Chinatown 2", but it still has a chance to compete with "The Mermaid".
Blue Whale also held a celebration party for the third time this year!
In fact, Wei Yang, who has not completely escaped the production storm of Zhao Liying, originally wanted to keep a low profile, but he couldn't stand the celebration banquets for "Detective Chinatown 2" and "Wolf Warrior 2" before, and it was not easy to favor one over the other when it came to "Dying to Survive".
Although Boss Wei tried his best not to be in the limelight on the day of the celebration banquet, as the direct party involved, he still attracted a lot of attention.
The three celebration banquets of Blue Whale this year were also hotly discussed by the outside world.
In fact, Blue Whale held more than three celebration banquets this year.
The small screen "Three Lives Three Worlds, Ten Miles of Peach Blossoms", "Zhu Xian", "In the Name of People", the two trump cards in the variety show "Running Man", "Go Fighting", and the new variety shows "Tomorrow's Son" and "National Treasure" have also held celebration banquets, but the scale and imagination are not as big as these three movies.
There is no way, the ice sculptures with 3 billion and 5 billion are smashed, and the lineup is directly full.
At the same time, these three movies themselves also have extraordinary significance.
The popularity of "Detective Chinatown 2", plus the total box office of the first one has exceeded 6 billion.
It marks the emergence of an extremely stable and successful commercial film series in domestic films.
Even because of the development of web dramas, peripherals and other elements, many people believe that "Detective Chinatown" is building a mature movie universe.
Although the total box office of the "Wolf Warrior" series has exceeded 6 billion, the second one is too unexpected. At least so far, the comprehensive influence of the entire IP is not enough to compete with the "Detective Chinatown" series.
But this does not mean that "Wolf Warrior 2" is bad.
On the contrary, Wolf Warrior 2 has greatly improved the box office records of movies and TV series. It has a profound impact on domestic movies and the mainland movie market, and is the most dazzling star in the film industry this year.
Compared with the first two movies, Dying to Survive is stronger in its excellent quality and the social significance it has caused.
Especially the latter, which has received a lot of response from the industry and movie fans. It is conceivable that it will become a banner of Chinese-language movies, guiding and inspiring filmmakers to explore and dig into realistic themes, and bear the cultural and educational value of movies beyond entertainment, art and economy.
Some film critics have said that the three movies of Blue Whale this year are also three bombs thrown at the film industry.
It has blown up countless arrogant and rebellious filmmakers, and also demonstrated the domineering and responsibility of Blue Whale as the leader of the industry. Boss Wei's great sentiment is precious and praiseworthy.
For this statement, Boss Wei accepted it all. The movie was copied, so what's the point of having a face?
You're right!
I am so far-sighted and hardworking, and I have worked hard and devoted all my energy to the rise of China's film and television industry. I am moved just thinking about it...
...
After smashing the ice sculpture on the stage, Boss Wei did not speak, but gave the opportunity to Blue Whale General Manager Xia Cong and Director Wen Muye.
The latter also became famous in "Dying to Survive" and became a new director.
However, in the eyes of many people, he is clinging to Wei Yang's thighs, and there are two predecessors in front of him, Yan Fei and Peng Da Mo, so if he wants to gain a firm foothold and even become a famous director, he must independently produce some achievements.
Just like Yan and Peng were recognized by the industry after "Charlotte's Troubles".
Speaking on the stage, the banquet had just begun, and Boss Wei couldn't run away, so he chatted with Zhang Guoli who came to support him.
Zhang Guoli is a person in the Beijing circle, and he is very close to Huayi, but he is not a Huayi person. The two sides are more inclined to cooperate.
Although Blue Whale and Huayi are not on good terms, this old-timer has never been involved in the fight between the two sides. While being on good terms with Huayi, he will never offend Boss Wei, who is on bad terms with him. He has even shown goodwill to them many times, playing the game of playing both sides.
The entertainment industry is complicated, and everyone wants to be smooth, but there are not many people who really have this ability and confidence.
Zhang Guoli is one of them. At least he can please Huayi, and Boss Wei has no bad feelings towards him.
When Blue Whale and PPTV jointly produced CCTV's "National Treasure", he also took a ride, which was considered to be in contact and cooperation with the Blue Whale system.
It is difficult to say what other ideas Zhang Guoli has. After all, everyone can see that Blue Whale is powerful and Huayi is not its opponent at all.
He is not like Feng Kuazi who has offended Boss Wei and is too tied to Huayi. He should change the rudder when it is time.
It is not that Zhang Guoli wants to stand in a team or join Boss Wei. He is old and has a good foundation, so he is not so flattering.
It is more of a friendly signal. I am not a die-hard fan of Huayi. I just want to make some money for retirement. Don't hurt anyone if you fight.
Zhang Guoli's attitude also shows which direction the entertainment industry is heading.
In the past, Zhang was inclined to Huayi. Even if he was not a die-hard fan of Huayi, he was definitely a backbone of Huayi. Now he is actively showing goodwill and cooperation with Blue Whale.
This is equivalent to Hu Ge ignoring Boss Wei and turning to shoot Huayi's drama. Either his brain is out, or Blue Whale and Boss Wei can't control the situation.
Although this metaphor may not be appropriate and the nature is not that serious, the meaning behind it is the same.
Huayi is down!
Even the old oil sticks who have worked closely with them for many years are no longer optimistic about them. The general trend of the entertainment industry is Blue Whale.
"When will the variety show that Teacher Zhang and Zhejiang TV will be online?"
"You mean "The Birth of the Actors"? It will be the end of this month. What's up, Mr. Wei, is he interested?"
"With you and Teacher Dandan, as well as Zhang Ziyi and Liu Huohua, such a luxurious lineup, how can I not be interested."
Wei Yang smiled: "PPTV is still negotiating with Zhejiang TV to buy the copyright, but unfortunately Penguin offered a higher price."
"That's a pity. I was thinking about coming to Shanghai to attend the celebration party again."
"Hahaha, there is a chance. "National Treasure" has a good influence. We will continue to work hard next year. Then we will rely on Teacher Zhang to help."
"It should be."
After chatting for a while, the vice president in charge of Blue Whale Variety Show came over. Zhang Guoli was very discerning. He said a few more words and then left with an excuse.
The vice president who stayed behind glanced at Zhang's back and thought about what they had just talked about.
"Boss, will that "The Birth of the Actors" really be a hit?"
Wei Yang asked back: "Why, you don't think it will be a hit?"
"I think it will be popular, but I'm afraid it's not going to be a hit."
As the general manager of Blue Whale Variety Show, the vice president has a deep understanding of variety shows. His judgment on this variety show is not only based on market factors, but also on past evidence.
After "The Voice of China" became popular, many variety shows imitated it, including "I Think You Have Talent" for actor auditions.
It is also produced by Zhejiang TV Station, with the shadows of Huayi and Cheng Long behind it. The mentor lineup is strong, including Cheng Long, Feng Kuazi, Li Bingbing and Zhang Guoli who just left.
As a result, this variety show has almost no splash despite such a configuration.
There is no way, it is much more difficult for amateur actors to perform well on stage in a short period of time and impress the audience than singers.
The later variety show "Swordsman" learned the lesson of this variety show and limited the contestants to the comedy level.
Unlike film and television actors, most comedians come from the stage, which has advantages in this regard. The degree of excellence and audience feedback are more intuitive. Just look at whether the performance is funny or not.
The vice president also did a survey and knew that "The Birth of the Actors" made a lot of improvements to the "I Think You Have a Drama" of that year.
For example, amateur actors became star competitions!
Similar to "The Voice of China" upgraded to "I Am a Singer", "Swordsman" upgraded to "Happy Comedian".
Contestants with star halo can attract more audiences and have a higher level of professionalism. At the same time, real scenes and objects are introduced, and film and television clips are used as competition materials, which improves the watchability of the program.
But that's all. Compared with singing and sketches and crosstalk, film and television performances have a high threshold for viewing and lack stage explosiveness.
It can be said that "The Birth of the Actors" was inherently insufficient from the beginning, and it is more difficult to explode than music variety shows and comedy variety shows with the same conditions.
So the vice president insisted on his own opinion, and many people from Blue Whale and PPTV also supported him.
So much so that after exceeding their reserve price, PPTV did not insist on competing with Penguin for this variety show.
Seeing the vice president insist on his own opinion, Wei Yang sighed in his heart. In fact, he did not make a wrong judgment, but just underestimated the bottom line of some peers.
Before this, such talent shows or competitive variety shows were all about ability and talent.
Who sings better!
Whose sketches and crosstalks are funnier!
But "The Birth of the Actors" went the other way. It was not about business, but about who was embarrassing.
What "Yuan Li Goes Crazy", "Hai Wa", "Ant Race for Ten Years" became popular all over the Internet. One after another, the traffic stars actually demonstrated what high salary and low ability mean, adding fuel to the fire of the domestic entertainment industry, which already had a bad reputation.
Those who acted poorly had more traffic than those who acted well, and the mentors had a stronger presence than the contestants off the stage.
Even Zhou Yiwei, who won the championship in the end, was not popular for his acting skills, but for his ambiguity and scandal with Zhang Ziyi.
How to say it, "The Birth of the Actors" is completely a competitive variety show, but in fact it is a melon field award in the entertainment industry.
The vice president judged with common sense that it would be strange if he could predict it successfully. It was really because the enemy was too cunning, not a sin of war.
Besides, even if they predicted it successfully, Wei Yang did not support the launch of this variety show on PPTV.
The reputation is too bad!
There is almost no positive news, all negative and controversial, even the organizer Zhejiang TV sucked the scum.
If it is not operated well, it is easy to get a lot of shit. PPTV is about to go public, and there is no shortage of popular variety shows. There is no need to be greedy for this popularity and money, so as not to lose the big picture for the small.
Wei Yang did not argue with the vice president about this variety show, but turned his attention to Zhejiang TV.
In the past few years, the strongest variety shows were Hunan TV and Blue Whale, and there was a tendency to divide the world into two.
But in fact, in addition to these two giants, there are other forces, such as Zhejiang TV.
It is also good at variety shows. Before "Where Are We Going, Dad?" and "Running Man" set off the reality show craze, the most popular variety show was "The Voice of China" on Zhejiang TV.
In recent years, although many good projects have been intercepted by Blue Whale, Zhejiang TV has not given up cultivating the variety show market.
For example, "Ace vs. Ace" launched last year.
Although the show has not yet found the best permanent MC, relying on the strong platform advantages and connections of Zhejiang TV, each episode has invited guests and crews with enough weight and gimmicks to play the sentimental card.
Although the routine is a bit single, the effect is not bad, and it can be regarded as a popular variety show.
This year, Zhejiang TV has started to do "The Birth of Actors" and many other actions.
This shows that Zhejiang TV is unwilling to be suppressed by Blue Whale and Hunan TV, and wants to become the third pole in the variety show field, and has made substantial progress.
In this regard, Boss Wei's mentality is actually quite calm, because Zhejiang TV has a fatal flaw, that is, there is no network platform support.
The future TV market will become more and more declining, and everyone will choose to watch TV series on the Internet, and the same is true for variety shows.
Blue Whale has PPTV, and Hunan TV has Mango TV. This is the confidence of the two companies to dominate the variety show field.
In fact, Zhejiang TV is not without an online platform. They have set up a China Blue TV, but the influence and user volume are too small, which is like a chicken rib.
This leads to the fact that Zhejiang TV's variety shows will most likely be delivered to major platforms in the future, and the situation is passive. How can it win the Blue Whale and PPTV, which are already more advantageous.
Therefore, Boss Wei does not have too many ideas to suppress Zhejiang TV.
Instead, he is willing to cooperate, and it would be best if he could get the exclusive copyright of their popular variety shows later, and contribute to the development of PPTV.
Of course, it is mainly those normal variety shows. For hot potatoes like "The Birth of Actors", it is better to leave it to other platforms and Zhejiang TV to cooperate.
To be honest, Zhejiang TV is capable, but it is often too unrefined and has too many crooked ways. Hunan TV and Shanghai TV often do not do their job, but compared with them, it firmly occupies the moral high ground.
When Wei Yang chose to cooperate with Shanghai TV on variety shows, and gave up Zhejiang TV, which has more outstanding variety show conditions, he also had this consideration.
Although Boss Wei is not a good thing, his bottom line is much higher than that of some capitalists and units...
In addition to Zhejiang TV, Wei Yang also asked about the current new project promotion of the Blue Whale Variety Department.
The focus at the end of this year and the beginning of next year is two variety shows, one is the talent show "Idol Trainee", and the other is the pastoral slow sect "Longing for Life".
There is no need to say much about the former, the variety show talent shows are actually the same.
This year, Blue Whale also launched "Tomorrow's Son", but this show is more biased towards singers, while "Idol Trainee" is a traffic boy group.
The latter is the real highlight. The Blue Whale Variety Department attaches great importance to it. They got the copyright early and worked hard to become the ace variety show.
Now the planning of "Longing for Life" is almost done, and the scenery has been selected. The main thing is the final communication with the resident guests.
Huang Sanshi is easy to deal with. He has "Go Fighting" as a foundation, and the two sides have a good foundation for cooperation.
The follower is also easy to deal with. If the Blue Whale department can dig it out, it will dig it out. If it can't dig it out, it will use outsiders. It will just be a foil.
The key is that it is not convenient for Teacher He to take this variety show.
After all, he is the pillar of Hunan TV. Blue Whale and Hunan TV are the biggest competitors in variety shows. How can the other party easily let Teacher He come to Blue Whale to record the show? Isn't this aiding the enemy?
This matter is deadlocked!
In Wei Yang's view, the follower is not important, and Huang Sanshi can also be replaced. Anyway, there are more than one star who can cook.
He was originally chosen because he and Mr. He are old friends and can create sparks. This kind of slow variety show needs familiar people, and the resident MC must be familiar.
But the most important person in the whole program is Mr. He. The program depends on him to control the scene, welcome and send off, be appropriate and thorough, and be good at creating a warm and lively environment and atmosphere.
This is not only a skill honed by his decades of hosting career, but also his personal charm.
Slow variety shows are not only "Longing for Life", and there are more than one host participating in slow variety shows. Meng Fei, Sa Beining, and Wang Han have done similar things, but the effect is far worse.
Wei Yang pondered for a long time. There are many people who can replace Huang Sanshi, and there are also people who can replace Mr. He, but he can't guarantee whether the program will change.
"What does Mr. He mean personally?"
"He wants to take it. It is said that he had his eyes on this variety show a long time ago, but he got the copyright later than us. He was also very happy that we found him. Huang Sanshi was recommended by him, but you also know that he has no choice and Mr. He has many concerns."
Knowing what Mr. He meant, Wei Yang had a bottom line in his heart and understood where the obstacles were.
"Then let's continue to talk. If you don't let him go, it means the price is not enough."
Competition is competition, but Blue Whale and Hunan TV have never torn their faces. Instead, they have a lot of cooperation and are half enemies and half friends.
Such a situation can obviously continue to be discussed. At most, Blue Whale will give two TV drama projects to Hunan TV, or let it invest in part of the program, and distribute the subsequent programs.
If it still doesn't work, then Boss Wei will call in person.
He has many acquaintances in Hunan TV. The trilogy of "Celebrating Yu Nian" and many Blue Whale hit projects are broadcast on Hunan TV. There is still a sense of incense. Find them one by one. If you don't believe it, you can't invite people...
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