Who are you calling powerful?
Chapter 422 Breaking through diversified development and preparing a video website
Li Jiahang was forced by Wei Yang to take a photo of herself wearing a skirt and post it on WeChat Moments. Then she could no longer stay in Yunhua Mansion and ran away with Li Sheng.
Without Li Jiahang, Wei Yang no longer pays attention to the Spring Festival schedule, but instead focuses on "Cohabitation in Time and Space" which has come to an end.
This movie was released in mid-December last year, and the key was obtained later. Although the box office was very small in the later period, it still lasted until the Spring Festival.
Now that several major movies are released at the same time during the Spring Festival, the original small box office of "Cohabitation in Time and Space" has almost completely cleared up.
If nothing else happens, after the annual holiday in a few days, and when the theater chain resumes full operations, it is estimated that the painting will be arranged.
Therefore, now this movie can basically be considered as the final box office. Even if there is an error, it is at most 100,000 or 200,000.
803 million!
This is the box office of "Cohabitation in Time and Space", which has exceeded the 800 million mark in a very thrilling way.
The final overall ranking was below "Journey to the West: Conquer the Demons", and it was the runner-up in the mainland box office in 2013.
It can be said that this data is very eye-catching.
It's a pity that there is "Journey to the West: Conquer the Demons" with a box office of more than 1 billion, which somewhat reduces the sense of presence.
Moreover, the movie market has been booming in the past two years, and box office data has risen wildly, which dilutes the shock of this result.
In addition, Wei Yang's "Celebrating More Than Years" series broadcast at the same time was particularly brilliant, breaking countless records and even ascending to the TV throne, harvesting popularity like crazy.
So much so that this blockbuster movie, which can clearly rank at the top of the box office list of Chinese-language movies and set a new personal record for Wei Yang, has received a lot of attention that can be described as "shabby", which is not in line with its performance.
The biggest popularity is not the movie itself, but the "grievances" between Feng Pants.
That being said, after all, "Cohabitation in Time and Space" is the runner-up of the year, and no one will really underestimate this movie.
Especially for Wei Yang, who has only made two movies since his debut, one is higher than the other.
Last year's debut film "Famous" had a box office of 505 million, making it into the top ten of the year's total box office, ranking seventh, and ranking fourth among Chinese-language films.
If "囧囧" hadn't come out, there would have been another "Painted Skin 2" Wu Ershan to disrupt the situation.
Wei Yang is likely to become the most popular filmmaker in 2012. After all, few people's debut films can achieve this level of popularity.
This year, many people are optimistic about Wei Yang but also wait and see. After all, his first work became a hit, and there are many examples of his second work overturning.
The Rookie Wall doesn’t only exist in the NBA!
As a result, Wei Yang's performance eliminated all doubts, and he smashed the so-called rookie wall with one kick.
Annual box office runner-up!
Moreover, he stepped on the two major movie giants Feng Pengtong and Cheng Long. If the Lunar New Year movies are all counted, Ning Hao, Liu Tianwang, Deng Chao, and Liu Tianxian were also defeated by him. This runner-up is full of gold.
Some people even think that "Cohabitation in Time and Space" just didn't hit a good schedule.
He was forced to fight with many movies such as "Private Customization" and diverted part of the box office. If one person monopolized the Spring Festival slot like "Journey to the West: Conquering the Demons", it might even exceed 1 billion.
Wei Yang does not agree with this statement. It is true that competition in the same category will divert box office revenue, but at the same time it will increase popularity and exposure, and expand the publicity effect.
He knew the movie "Cohabitation in Time and Space" well.
The quality isn't bad, but it's not great either, and its selling points aren't enough to support a slot on its own.
It can be said that its ability to win 800 million box office, the popularity of the Lunar New Year show, the later competition with "Private Customization", and even the public quarrel with Feng Pants played a role that cannot be ignored.
What made him even more happy was that Feng Pants was also implicated, and the box office of "Private Customization" was tens of millions less than he remembered.
Huayi definitely did not lose money, but from the perspective of box office competition, it fell behind "Cohabitation in Time and Space" with a box office of over 100 million. This war can be described as a complete failure.
A great director who has been popular for several years faced off head-on and lost to a "yellow boy" who only made two movies.
Even though not many people could afford to offend this "yellow boy", there were still many people who made fun of Feng Pants because of this matter. Who would let him get away with it?
Personally speaking, Wei Yang is very satisfied with the results of "Cohabitation in Time and Space".
He is not as greedy as others, and 800 million is already very good.
You know, the cost of "Cohabitation in Time and Space" is only around 60 million, and this still includes publicity and distribution.
The crew can earn 300 million from the theater box office share alone, plus miscellaneous things like product placement and copyright operations.
The profits from this movie alone can directly meet most of Blue Whale’s normal investment expenses this year.
And Blue Whale can gather more funds and carry out a larger-level layout——
Video website development!
One thing to say is that Wei Yang had never thought about becoming a platform owner before. It wasn’t that he didn’t want to, but he didn’t have the capital.
Video websites are too expensive...
The formation of the three major video websites in later generations was not natural, but was achieved through rounds of fighting and trampling on numerous corpses.
The three major video websites each have top-notch capital behind them. Needless to say, Penguin is joined by Youku and Alibaba, and Baidu is behind iQiyi.
Even later, as Baidu fell into decline, iQiyi was forced to transform.
It no longer burns money to expand, but instead prioritizes profitability, and there have even been rumors of being acquired many times. The reason is that Baidu's support has dropped sharply.
So Wei Yang didn't think too much. He just wanted to make movies, TV series and variety shows, and then sell them to the platform.
But many things did not develop according to Wei Yang's ideas. As the scale of Blue Whale became larger and larger, more and more aspects and layouts were involved.
A thing that cannot be ignored is placed in front of Wei Yang!
That is Blue Whale’s main business, film and television production, artist management, and variety show production. The market is almost overwhelmed.
For 2014 alone, Blue Whale plans to produce and invest in double-digit TV series, more than five movies, and several new variety shows.
And this is not a complete plan, there is likely to be an increase in the second half of the year.
Of course, this is only a small part of the entire entertainment market, but it cannot stand against the high quality and high price of the Blue Whale project.
In other words, these projects of Blue Whale are basically in the mid-to-high-end market, and even focus on the high-end market.
In this way, the proportion of this number is terrible.
There are more than just Blue Whale companies in the entertainment industry, and each TV station and website also has its own output. The battle in the high-end market will become increasingly fierce in the future.
Blue Whale is still stable now, but it will develop further in the future and its annual output will double.
This is not an unimaginable figure for a rapidly developing film and television company.
After all, the output of Blue Whale two years ago was pitiful, but now it has doubled several times, and maintaining the same development trend, it will only take 2 to 3 years to achieve this.
This is troublesome. The market is so big, and each company has its own private territory.
No matter how awesome Blue Whale is, it is impossible for all its projects to surpass each other's trump cards, so once the market cannot take up Blue Whale's projects.
Then there is an ending. Good projects can be sold, while inferior ones are forced to queue up in inventory.
Film and television companies rely entirely on projects to generate revenue. If a project cannot be sold, it means that a sum of funds has been tied up. No matter how much money Blue Whale can make, it will be tiring to hold down a few projects.
At that time, you will either have to cut off your arms to survive, reduce your scale, change from big to small, give up the country you finally won, and just survive by enclosing the land.
Either you can continue to grit your teeth and develop to see if you can break out of the tight siege, but it is very likely that the more you shoot, the more you will be pressured, and eventually enter an endless loop. One day, the capital chain will be broken, and you will be bankrupt.
So if this continues, the blue whale will be very dangerous, but it cannot stand still and actively control the scale.
Not to mention that Boss Wei would not be so timid, others would also force him to continue developing.
Blue Whale is gaining momentum now, and everyone is like a clockwork machine, advancing without retreating, determined to become the industry leader. If the company steps on the brakes, there is no need to wait until later, or it will fall apart now.
Not many talents are willing to work in a company that has no ambition, especially those who are capable and ambitious.
Blue Whale has many talents, not just because of Boss Wei's personal charm, but because the company is developing rapidly, so people come to join them. Everyone works together to make the company bigger and stronger, and then they will be rewarded based on their merits and promoted. Get a salary increase and become a prominent figure in the industry.
If Wei Yang doesn't develop, he will block everyone's financial path and prevent everyone from getting ahead. No matter how handsome he is, he won't be able to retain people.
So at this point, things are very simple. Blue Whale must seek a higher-level breakthrough.
Huayi actually does the same thing!
The worries of the Wang brothers and Wei Yang are somewhat different. Boss Wei is confident in his own project, but is worried about restricting development after the market is saturated.
Huayi's development is not as smooth as Blue Whale. They have made money and lost money.
Therefore, the Wang brothers feel that the filmmaking industry is too unstable, not to mention peak seasons and off-seasons, and New Year's Eve. The key depends on luck, and the uncertainty is too high.
To put it bluntly, what these two brothers value is profit, not the movie itself.
They don't care that Huayi can stand up to Chinese-language films, but they care more about how to make money stably in the long term.
As a result, Huayi began to make various layouts, hoping for more stable and diversified development, including games, theaters, movie towns, and finance.
He even shouted the slogan of "de-filming" and abandoned his foundation.
In contrast, although Wei Yang also chose diversified development, he clearly understood what the biggest advantage of Blue Whale was.
Stable and high-quality content!
The weakness of Blue Whale is that it will be difficult to perfectly digest these contents in the future, so we must use this as a breakthrough to make up for this weakness, form an industrial chain, and increase the company's development ceiling.
Naturally, establishing its own platform has become Blue Whale’s next strategic goal.
Once Blue Whale has its own platform, it will be more than just a film and television company. Content digestion will no longer be a problem, and it will coordinate and coordinate the resources of all parties in Wei Yang's hands.
By then, the Blue Whale series will not only be limited to the film and television field, but will also spread to the entire entertainment and even the Internet, becoming a truly big capital.
Of course, the future is bright, but the process is unsettling.
Just burning money is enough to give Wei Yang a headache. Other problems such as how to get traffic, how to retain users, gain exposure, and achieve profitability are all big problems one after another.
Wei Yang knew it well and had no intention of breaking up with the three major video websites. He would be very satisfied if it could reach the level of Mango TV.
Wei Yang even had a way out in his mind. If this website failed, he would be able to find someone to take over.
Don’t forget, he is also the major shareholder of Bilibili, and Toutiao’s Wei Yang is also on the line. Based on the future strategies of these two companies, he can completely sell it to them.
Of course, the fire sale was the last resort. In Wei Yang's heart, his real purpose was to reach cooperation with these two companies.
Especially Toutiao, video websites are inseparable from traffic, and Toutiao will be the only traffic pool that can rival Penguin in the future.
The two parties can form strategic cooperation or even invest in each other. One will develop short videos and the other will develop a video website to form strategic complementarity and compete against Penguin.
As for station b, the two parties can also reach cooperation. Even at the beginning, Wei Yang wanted to enter the game directly with station b.
However, the development strategies of both parties are completely different. Chen Rui, who has already intervened in the management of station b, has his own ideas and it is impossible to accept Blue Whale's request.
So Wei Yang had no choice but to go it alone and was preparing funds to acquire a video website.
…
Blue Whale Building, meeting room
Wei Yang is listening to the specialized acquisition team report to him about video websites that can be acquired.
Blue Whale entered the game too late, started too slowly from scratch, and by the time it developed, the day lily was already cold.
Therefore, the simplest and most convenient way is to acquire a relatively mature video website, directly obtain its own resources, users and technology, and then change its appearance to achieve the situation Wei Yang needs as quickly as possible.
The acquisition team is not composed of Blue Whale. This time, Boss Wei used all his strength, including all investment funds and financial teams under his name.
Moreover, Wei Yang has already said hello that if necessary, he can also borrow some other funds, or even private and bank loans.
Concentrate your efforts first and capture the website.
As for the funds and shares of all parties, most of them are left-handed and right-handed anyway. When the time comes, some agreements will be signed first, and then they will be sorted out and adjusted slowly.
“The most developed and largest website that we can hope to win now is Sohu.”
"In the past two years, Sohu.com has been under attack from major websites, and its traffic users have gradually declined. Now it relies entirely on American TV series to support it. There were rumors of Penguin acquiring it before, but it was denied."
"Sohu Video is very large, and Boss Zhang may not be very willing to sell it. But if we don't acquire all of it, but take control, it may not be hopeless, and with the support of Sohu.com, it will be beneficial to the development of the website."
Wei Yang was noncommittal. That Zhang Hu was not easy to deal with, and the Sohu video was too large. Although it had many benefits, it was easy to choke to death.
"In addition to Sohu Video, PPTV is also a good target. The latter is currently controlled by Suning. The other party does not pay special attention to it, but it will not let it go easily."
"Fengxing.com is more focused on the channel industry chain, and its online development is not strong. The advantage is that we can directly enter PC, mobile, and TV channels. But behind it is Modu Radio and Television, which is also a strong backbone."
"56.com has limited development, and everyone behind it has already intended to withdraw. It is the easiest target for acquisition. However, it has many shortcomings and is small in scale. It needs to be transformed and invested heavily."
"And Kuaibo..."
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