When will I have a long tassel?

More than a year ago, with the support of Ning Mo, his wife and Huang Liting, Su Hua used his own technology to establish a company specializing in the development of drones. Considering that several partners came from Linhe, Su Hua named the company "Dahe" and also took the word "Dahe" from the great man's handwriting "The river is up and down and the waves are rolling" as the trademark of the drone. , I don’t know if it counts as infringement.

Su Hua is a technical expert, but he was tricked by Tang Zifeng into getting involved in the business circle when he was in high school, so his business acumen is no less than his technical acumen. As partners, Huang Liting and Zhang Beibei are both talented people. Although one is engaged in big business and the other is engaged in small business, in terms of commercial sensitivity, the two are equally matched.

The result of the discussion between the three people was to position the UAV market first at consumer-level applications, focusing on low price and multi-function, unlike foreign professional-grade UAVs that are often priced at hundreds of thousands or even hundreds of thousands. compete.

With such considerations in mind, Suhua hired more than a dozen engineers from various professions to help it. In just a few months, it launched three relatively mature models, priced at 15,000 yuan, 8,000 yuan and 5,000 yuan respectively. . The one with the highest price is suitable for commercial use, such as aerial photography used by wedding companies for weddings, while the one with the lowest price is aimed at ordinary photography enthusiasts who are short of money to satisfy their desire for aerial photography.

Huang Liting placed a huge advertisement for Dahe Drone in Lijia supermarkets across the country without charging a penny for advertising. This can be regarded as a disguised investment. Originally, Zhang Beibei and Su Hua had agreed to invest, but Huang Liting was a third party involved and was the richest party. It would be inappropriate not to make some such representations.

The advent of the Dahe UAV has also attracted media attention. Many heavyweight mass media have devoted considerable space to introducing the application of UAVs, and deliberately highlighted the Dahe brand, which is equivalent to paying tribute to Dahe Company. Made free soft-text publicity.

Su Hua and others are not stupid. How could they not know that the media is useless and cannot afford to be early. So many media are promoting Dahe Drone. It is strange that there is no one behind the scenes. Su Hua made some inquiries and found out that a public relations company called Deep Blue Focus had greeted these media. The boss of Deep Blue Focus, Bao Nana, was also met by Su Hua and knew that she was Tang Zifeng's direct relative. Junior sister.

Regarding this, Su Hua could only smile bitterly in his heart, knowing that he still owed Tang Zifeng a favor after all, and it would be impossible not to find an opportunity to repay it in the future.

With excellent product design, correct market positioning, and sufficient advertising and soft-text publicity, Dahe drones quickly became popular and became the new favorite in the domestic consumer market in 2005.

At this time, there are many companies making drones in the world, but they are basically taking the high-end route. A drone costs hundreds of thousands, and the after-sales service is extremely arrogant. You can't wait to charge several thousand yuan to change a screw. Accessories fee. The drone itself is a very delicate thing, and if it is not controlled properly, it will fall to the ground and hit a tree. It’s expensive, easy to damage, and difficult to repair. Who can afford such a thing?

The advent of Dahe drones broke the pattern of drones being limited to aristocratic applications. The price of one unit is more than 10,000, which is completely acceptable for wedding companies. A major feature of domestic products is that the after-sales service is extremely conscientious, the response is timely and the charges are low, so that the boss no longer has to worry about bumping into each other. Who doesn’t want to buy a few units and put them in the company to show off?

In less than a year, the orders for Dahe UAVs exceeded four digits. While several shareholders could not help but feel happy, they were also worried. For such a large order, the production capacity could no longer keep up. .

"We have built four new workshops in Yuyuan and Heling and are preparing to expand production capacity, but there are problems with processing equipment. In the past, we used general machine tools on the market to process drone parts, plus some special tooling. , By the way, some of the tooling was designed by Uncle Fat. But now that we need to expand production capacity, Uncle Fat is firmly opposed to us using the original production plan and suggested that we ask Linji Group to develop special machine tools."

In the general manager's office of Linji Group, Su Hua told Tang Zifeng, Xiao Wenjun, Qin Zhongnian and others that beside him sat the "fat uncle" Ning Mo he just mentioned.

"We have now expanded our production scale. According to estimates by Mr. Huang and Beibei, the sales of drones next year will exceed 100,000 units. If we can reduce the production cost and reduce the price of the lowest-grade drone to less than 3,000 yuan , annual sales exceeding 1 million units will not be a problem.

"If there is such a large output, it is not cost-effective to use general-purpose machine tools for production. Special machine tools should be designed for production. In this regard, I still believe that we have the opportunity, so I asked Su Hua to ask Old Tang for help."

Ning Mo said cheerfully, not caring at all what Su Hua called him.

He was broad-minded and fat. He never regarded Tang Zifeng as a big leader. Instead, he always felt that Tang Zifeng was his high school classmate and could be called "Old Tang". Among the people in this room, Xiao Wenjun is his brother's wife. He can call her "younger brother and sister", which means Qin Zhongnian still makes him a little in awe.

"How is it possible to sell 1 million drones a year?" Qin Zhongnian's focus is on this aspect.

In his opinion, isn't the drone just a toy? Even if it can be used to shoot weddings, how many weddings are there in China in a year, do they need 1 million drones to shoot them?

"General Engineer Qin, there is some basis for this estimate." Su Hua said, "General Manager Tang taught me a truth in the past, a product will create its own demand. I didn't expect what kind of applications drones would have. After we launched the Dahe drone, many departments found ways to apply the drone, which surprised us."

"What are the specific applications? Can you give me some examples?" Qin Zhongnian asked.

"Of course." Su Hua said, "The first example is the application of the forestry department. They use drones to inspect the situation of forest farms and monitor forest fires and pests and diseases. Their request to us is that they hope that drones can If the endurance is further enhanced, it should at least be able to patrol dozens of square kilometers."

"This application is quite good. Inspection of forest farms has always been difficult, and your product has really solved their problems."

"The second example is from the agricultural department, which is also used to monitor the situation on the farm. They also asked us whether we could make the drone larger and help them spread pesticides, thus saving them the need to rent a large drone. It’s a plane.”

"Can this be done?"

"As long as they can afford it, it's not difficult to make drones bigger."

"If it replaces the airplane that sprays pesticides, it won't be expensive no matter how expensive it is."

"Also, the power department has proposed using drones to help them patrol routes, the transportation design department wants to use drones to observe route conditions, and the tourism department wants to use drones to monitor whether tourists are picking flowers randomly..."

"Haha, listening to what you said, the application of this drone is really quite extensive. However, even if all these are added, 1 million units a year is still too big a number, right? If a drone 10,000 yuan, isn’t this an output value of 10 billion yuan? Good guy, the output value is much higher than our temporary output value.”

Qin Zhongnian settled the accounts, but he scared himself first.

Tang Zifeng interjected: "Chief Engineer Qin, the sales of 1 million units calculated by Suhua and others is a long-term plan. It will take at least... uh, three to five years to achieve it. If their drone technology passes the test, The price is also cheap, so it will not only occupy the domestic market, but also be sold to the international market.

"The purchasing power of Western countries is still quite strong. The price of 10,000 yuan is nothing to Westerners. You have forgotten the mini home machine tools we sold in the past. People just bought them as toys and didn't care how much they spent. Pay some money."

"Is that so?" Qin Zhongnian asked Su Hua.

Su Hua nodded and said: "Mr. Tang, are you right? We are already paying attention to the international market. The next step is indeed to focus on the international market. Drones are considered consumer goods, and they are fast-moving consumer goods. One model has two or three It becomes obsolete in a year. If the price is cheap, consumers will tend to update it every two or three years, so sales are guaranteed. This is really different from machine tools."

"Unexpected, unexpected!" Qin Zhongnian shook his head. He is the kind of elderly person who wishes he had to wear a pair of socks for seven or eight years. How can he understand the consumption concepts of modern people. However, he was the kind of person who was willing to accept other people's opinions. After hearing Su Hua's words, he believed them.

"So, the key issue now is to increase production capacity and reduce production costs. I told several of them that we can no longer use the original production method, and we must ask someone to help us design a special machine tool." Ning Mo said again Repeating his point of view.

The "a few of them" he mentioned naturally refer to Su Hua, Huang Liting and Zhang Beibei. None of these people are engaged in mechanics, and their understanding of the difference between special-purpose machine tools and general-purpose machine tools is not as deep as Ningmo's.

"It's easy for you to say." Qin Zhongnian rolled his eyes at Ning Mo and said, "The requirements you have put forward are beyond the scope of all the machine tools we have produced in the past. To design such a machine tool, we almost have to start from scratch. You didn't do it Having experienced machine tool design, I don’t know how difficult it is to design from scratch. Just repeatedly designing and manufacturing prototypes costs tens of millions. Can you afford it?

"By the way, didn't you just say that you could have a sales revenue of 10 billion yuan a year? Well, you can spend 3 to 5 billion yuan first, and I will arrange for the Canglong Research Institute to organize the strongest manpower to help you design the machine tool. What do you think?"