When will I have a long tassel?

Compared with free and reduced price, it seems to be a bigger loss, but in fact it has more benefits.

First of all, you can control the objects and quantities of free gifts, and it will not impact the original market, nor will there be any "cross-selling" of goods to foreign markets. Once the user forms a usage habit, he can cancel the gift at any time, and the other party will have to pay a high price to buy it. At that time, he can get back all the money and profits.

Secondly, free gifts are a way to improve brand reputation and make people feel that Tuao is very powerful. Software worth tens of thousands of dollars is given away as soon as it is given away. On the contrary, if you adopt the method of price reduction, people will only think that your product is too bad for selling so cheaply.

Previously, when Li Kejia was the marketing director, he had done some free gifts. The results were very good and he was praised by the US headquarters. There is no reason why she, Wang Danhui, cannot do what Li Kejia can do.

After figuring out the joints involved, Wang Danhui asked Sun Jie to go back and make a plan immediately, while she called the United States to report the idea to Curran. She deserves to be a master's degree graduate from a prestigious school. After a while, she has figured out some of the advantages of this plan. When she reported it to Curran, she was very clear and logical. Curran's attitude on the phone also improved significantly.

"I can apply to the board of directors, and I think the board of directors will agree to this plan." Curran finally said.

In the next two days, Wang Danhui no longer dared to be as leisurely and content as before. She urged Sun Jie to design a perfect plan, claiming that no less than 500 large companies would be selected as recipients of software gifts. She even wrote a press release in advance and prepared to launch a new round of cooperation with the software gifts. PR promotion.

Kelun didn't delay much, and quickly responded to Wang Danhui, agreeing that the China office would first give away a total of 2,000 sets of software to selected companies. Compared with the entire Chinese mapping software market, 2,000 sets of software does not account for a large proportion, so Kelun promised Wang Danhui that after the first batch of 2,000 sets were given away, he could decide whether to add new shares based on the results.

"What, free gift?"

Yang Xueming, director of the Information Technology Department of the Second Bureau of the Ministry of Machinery, looked at the two white-collar beauties in front of him and couldn't believe his ears. People say that pie does not fall from the sky, but now there happened to be such a huge cake crashing in front of him. How could Yang Xueming not be pleasantly surprised.

"That's right, Director Yang, in order to support China's modernization construction, Tuao Company is preparing to donate a batch of genuine Tuao CAD software to some key enterprises in China. The Machinery Department is the competent department of China's machinery industry, and the Second Bureau is also in charge The specific organization responsible for the production of machine tools has many subordinate companies. We would like to donate 1,000 sets of genuine Tuo CAD software to the Second Bureau, and hope that these software can be distributed to various subordinate companies of your bureau."

Wang Danhui, one of the two white-collar beauties, said to Yang Xueming reservedly with a professional smile on her face.

Giving away 2,000 sets of genuine software to domestic enterprises is easy to say but very troublesome to do. It is impossible for Wang Danhui to give away all the software to the same company. In fact, to achieve the market share target set by the headquarters, she must distribute the software to as many companies as possible, preferably one or two sets per company. Finally, a list of thousands of companies was compiled, which would look better when reporting to the headquarters.

To give away software to thousands of companies is not something that Wang Danhui and Sun Jie alone can do. Machinery companies are located all over the country. Even if they are in the same city, they are scattered in every corner of the city. It takes half a day or even several days to run a company. To deliver 2,000 sets of software, two people can't do it without breaking their legs.

They have no choice but to choose industry authorities as setters. The jurisdiction of the Second Bureau of the Ministry of Machinery includes dozens of directly affiliated enterprises, as well as hundreds of provincial and municipal machinery enterprises. Through the second bureau's system, 1,000 sets of software can be easily distributed to hundreds of companies, which is why the two of them came to negotiate.

Yang Xueming scratched his scalp and asked in surprise: "I don't quite understand. A set of your company's software is worth tens of thousands of yuan. You gave away 1,000 sets at one time, which is equivalent to giving us more than 10 million yuan. Such a big gesture , what is the purpose of your company?”

"The purpose..." Wang Danhui drawled and said leisurely: "As I said just now, the main purpose is to support China's modernization construction. Secondly, we have noticed that the Ministry of Machinery has recently issued a request to various enterprises. We are very grateful for the notice not to use pirated Tuao software. In order to cooperate with the anti-piracy measures carried out by the Machinery Department, we have specially launched this genuine software giveaway activity. We hope that these free genuine software can help those who have not used it in the past. Beware of businesses that installed pirated copies of TuoCAD, which have now been completely removed, helping them protect themselves from the impact of anti-piracy measures."

"What Director Wang means is that you plan to help companies that have used pirated software?" Yang Xueming asked.

Sun Jie interjected: "That's right. In fact, Director Yang, we have always been considerate of the difficulties faced by enterprises. As for piracy..."

She only said this and stopped going on, leaving a big space for Yang Xueming to figure out. If Yang Xueming is smart enough, he should be able to hear the mystery behind her words, that is, Tuao Company actually does not care about piracy, and even encourages piracy. You government officials should stop worrying about it.

Yang Xueming did not answer the question. He smiled and said: "This is great. Director Wang and Miss Sun, in fact, our mechanical system companies have always had a strong sense of authenticity. Many companies have always wanted to introduce computer assistance Design, but their funds are limited and they can afford computers but not software, so the implementation of this work has always been very difficult.

"Now that we have the genuine software you donated, these companies will have no worries. We will immediately notify these companies to quickly purchase computers and install them with the genuine software you provided, so that all engineers can take advantage of technology. Fly into a modern tomorrow.”

At the end, he actually used a poetic metaphor. It seems that everyone has a really boring heart.

"We don't have any special requirements for giving away software. We just hope that these software can be given away to more companies. We also know that some companies are relatively large and may require a larger number of software licenses... In fact, in some In some cases, one serial number can be used on several computers. Well, of course, what I am talking about is only a temporary behavior. If it is used for a long time, it should be purchased separately. "

Sun Jie spoke vaguely, and the hint in her words became more obvious. Wang Danhui seemed to be suffering from temporary deafness. She just looked around, admiring the layout of Yang Xueming's office, and turned a deaf ear to Sun Jie's words.

Yang Xueming nodded without hesitation, said many words of thanks to the two of them, and finally sent them away. Watching the two people walking out of the mechanical department building from the window, Yang Xueming returned to his desk, picked up the phone and dialed a number.

"Hey, Xiao Tang? You're really telling me. Today, a marketing director from Tuo Company came to my place with a subordinate..."

Tang Zifeng on the other end of the phone smiled and listened to Yang Xueming's narration, and said: "Yang Chu, since they said it will be given away for free, you should accept it all. This is software worth more than 10 million yuan. I will give you a few Suggestions: First, to receive the software, you must sign a contract with the other party, stipulating the rights and responsibilities, so as to prevent the other party from regretting it; second, contact more companies, and one company will send you one set and two sets; third, you can Send out a small press release, eh, just find a tabloid to send it to..."

Yang Xueming took a pencil and recorded the key points that Tang Zifeng said. It wasn't until Tang Zifeng finished speaking that he took a long breath and said with a smile: "Xiao Tang, if you use all these methods, it will be really bad." That's too cruel. There are two little girls over there, and I think they are quite pretty. Is it appropriate for you to plot against them like this?"

Tang Zifeng sweated: "Yang Chu, don't you just look at someone's beauty and feel pity for her? This is business competition. Even if Director Wang is a beauty, in my eyes, there is no difference between him and Wu Yan. Yang Department, if you want to see beautiful girls, you are welcome to come to our office to inspect the work, and I will definitely arrange some of the most beautiful girls to accompany you."

"The more you talk, the more outrageous it becomes!" Yang Xueming pretended to be annoyed, "I'm already over 40 years old, and I still care about pretty girls. I'm thinking about it for you, Xiao Tang, okay? That Director Wang is well-educated at first glance. He looks pretty, and I think he has a good personality, so he is a good match for you."

"Really? Then I have to think of ways to torture her. I'm afraid Yang Chu doesn't know. Young people of our generation believe that hitting means kissing and scolding means loving."

"Ha, then I will fully cooperate with Xiao Tang. I wish Xiao Tang an early success."

"Thank you very much, Yang Chu. I will pay for Yang Chu's seafood dinner another day."

"It's a deal!"

"It's a deal!"

Putting down the phone, a proud smile appeared on Tang Zifeng's face. In the past, when he was still working in the second bureau, Yang Xueming always put on airs in front of him and did not take him seriously as a young man. But now, Yang Xueming deliberately approached him on the phone. It seemed that his status in the second game was really different.

Besides, Wang Danhui and Sun Jie went to the Ministry of Electric Power, the Ministry of Railways, the Ministry of Chemical Industry and other ministries non-stop in the next few days. These ministries and commissions also have subordinate machinery companies, which are CAD user units. Wang and Sun adopted the same routine as in the Ministry of Machinery and proposed to cooperate with ministries and commissions to donate software to various machinery companies.

Tuao's name was loud enough, and the information technology departments of various ministries and commissions were quite polite to the two of them. They expressed their sincere gratitude to Tuao's company for donating the software. No one rejected Tuao's kindness.