Video Game Empire

The software ecosystem of later generations of Apple's mobile phones not only made Apple's users extremely sticky, but also contributed huge profits to Apple in addition to hardware sales. It's just that the "software" of Apple's mobile phone is obviously not the same thing as Sony's "software".

Apple has never controlled upstream content copyright, and Li Xuan's Dongfang Group obviously will not do so. This time, the promotion of vcd by controlling the film copyright can only be said to be at the right time. Because Hong Kong movies happen to be popular all over Asia, and Li Xuan and Dongfang Group happen to have enough influence in Hong Kong.

As for Sony's spending four or five billion dollars to acquire an entertainment company, in Li Xuan's view, it is not a very wise thing. After all, there are specialties in the art industry, and the Oriental Group is more willing to spend the same amount of money to acquire other it companies.

In another time and space, starting from the acquisition of Columbia Pictures, Sony has successfully transformed itself from a pure electronic hardware manufacturer to a non-provider of audio-visual entertainment services in 20 years. Before Li Xuan's rebirth, Sony Pictures was already one of the most high-quality assets in the entire Sony company.

But when Sony just acquired Columbia Pictures, it fell into a huge quagmire. Columbia Pictures has been losing money for a long time after being acquired by Sony. It took Sony nearly a decade to gradually rationalize the new company that was renamed Sony Pictures.

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▲□, ww︾w.

There is no impermeable wall in the world. Sony Corporation took action to guide public opinion to fight back against Dongfang Electronics. Li Xuan soon received a specific report. But he didn't care. Because even if Oga Noir sees through his purpose, it won't hurt. The water has been muddy, and the next step is to say that the public is reasonable and the mother is reasonable. As long as you don't get caught, everyone is a black crow.

However, Sony's challenge still made Li Xuan feel a bit unexpected. After all, Sony, which has just announced to give up support for its own beta format, has been greatly compressed in the video recorder market. At this time, it has no reason to be jvc, Panasonic Waiting for competitors to take the pressure.

However, Li Xuan didn't dare to underestimate Sony at all. Before Li Xuan's rebirth, Sony was already in decline. But Sony in the 1980s and 1990s was at its best. Although jvc is the king of the video recorder era, in the next dvd era, if nothing else. The main competitors of the Oriental Group will still be Sony and Toshiba.

"Li Sheng, I heard that Sony is buying Columbia Pictures, it seems that they are also playing a big game!" Ke Lilun was playing games with Li Xuan next to him. While chatting casually.

Li Xuan was invited by Bush Sr. Going to the US specifically to meet him. This year is an election year in the United States, but Bush Sr. is far ahead in the election battle. Multiple polls in the United States show that his recent approval rate has led the Democratic presidential candidate Michael Duckax by a large margin.

When the Massachusetts governor was first nominated by the Democratic Party for the presidency, he was actually quite popular. But under the constant attacks and smears of the Bush campaign, Dakax's approval rating dropped rapidly.

The U.S. presidential election is actually a money game. Bush raised far more campaign funds than his competitors, so he could recruit a larger campaign team. You can start national campaigns earlier than your opponents, and you can buy national TV commercials to attack your competitors in succession!

For example, NBC TV's prime-time evenings. A recent political ad slammed Dakax for being unfriendly to the environment. The ad said the Boston Harbor was the dirtiest port in the United States in the state of Massachusetts where Dacax ​​was in power.

Not only is he not going to improve his policies, he even proposed not long ago to dump Massachusetts sewer waste on the coast of New Jersey, only 106 miles from New York.

As one of the television stations with the highest ratings in the United States, NBC television broadcasts such advertisements in prime time, which has a huge impact on the image of Dacax. At least environmentalists across the United States, as well as residents of West Coast New Jersey, New York and other states, will definitely not vote for Dacax ​​after seeing this ad.

It is actually a very interesting thing to think about the authenticity of such TV commercials attacking campaign opponents. And nbc TV station is willing to broadcast such advertisements in prime time. On the one hand, Bush's campaign team is not bad and willing to pay high advertising fees, and on the other hand, Li Xuan, the largest controlling shareholder of nbc broadcasting company, is behind influences.

Li Xuan is naturally the most staunch supporter of Bush Sr. On the surface, as a foreigner, he cannot participate in political elections in the United States. However, there are many companies registered in the United States under the Oriental Group, and all of these companies support Bush Sr.

These companies alone have invested more than $2 million in funding for Bush Sr.'s various campaign action committees, as well as private political donations from employees and management of the companies. What's more, Li Xuan secretly sent Bush a check with a face value of $10 million.

It can be said that Li Xuan is definitely one of the biggest funders behind Bush Sr., and once Bush Sr. is elected, it will definitely bring huge returns to Li Xuan and the Oriental Group. Therefore, he is very willing to communicate more with Bush Sr. now, because once the other party enters the White House, the relationship between the two sides will definitely have some subtle changes. At that time, when Li Xuan asks the other party, he will beg for himself more than the other party!

As for Ke Lilun, he is planning to visit the South American market. The situation in South America is similar to that in Asia. The popularity of video recorders is not high, which is conducive to the promotion of vcd. He took the boss's special plane to Los Angeles by the way, and then went south from Los Angeles to Mexico, Brazil, Argentina and other countries for inspection.

"Sony's Akio Morita is becoming more and more a single man. For a major multi-billion-dollar transaction like the acquisition of Columbia Pictures, he did not form a special team, but only entrusted it to two or three people. The Japanese gave us the responsibility. Staged a Arabian Nights!"

Li Xuan continued on what Ke Lilun said just now, and said with a smile. Mergers and acquisitions should be a very complex job, covering price negotiation, strategic alignment, organizational design, organizational structure adjustment, layoffs, etc., and requires a strong and comprehensive work team.

When Orient Group acquired rca company, it had already started the preliminary data collection work more than a year in advance. UU read www.uukanshu.com and just paid the public relations company, consulting company, accounting firm, and law firm invited from outside. The total cost is tens of millions of dollars.

However, only three people are in charge of Sony's merger and acquisition. They are Mickey Schulhoff, president of Sony America, Peter Peterson, Morita's old friend and financial advisor for mergers and acquisitions, and Peter Peterson, the future president of Columbia. ?Guber...Sony did not send its own negotiating team, nor did it conduct independent third-party evaluations, but left three Americans to be solely responsible for the operation of the merger. Li Xuan couldn't believe it when he heard the news. Where did Akio Morita's self-confidence come from? Who else would be deceived if he was not deceived.

But Sony's acquisition is really sincere, and Columbia Pictures' stock price has begun to soar, from $12 per share earlier to $18 per share. The shareholders of Columbia Pictures have made a lot of money, but the stupid Sony and Akio Morita himself are still not aware of anything wrong.

"Columbia Pictures' logo is the Statue of Liberty. If it is changed to a Japanese geisha in the future, I wonder how American audiences will feel!" Collin said with a big brain.

"That's a good idea. Since Sony isn't going to be friends with us, we're going to add some obstacles to it! The American society has a bad impression of buying Japan everywhere!" Li Xuan also nodded.

He remembers Sony's acquisition of Columbia Pictures and Mitsubishi's purchase of Rockefeller Center, which caused such a stir in the United States that they detonated the entire country's anti-Japanese sentiment. (To be continued.)