Anne Hathaway immediately released all her enthusiasm in front of him, and Kevin responded enthusiastically.

Another day passed.

The next day, Kevin came to Chenxi Film Company.

Dawson, who saw Kevin at a glance, hurried over:

"Kevin, Zhang Yimou, the director from mainland China, has sent news through our branch in Beijing that he wants to come to the United States to make a movie. We..."

"Let him do it."

Kevin had a smile on his face.

Zhang Yimou is also a director he admires very much.

Although he has also made bad movies, he also has many good movies in his hands. As a director, Kevin can see that he is always pursuing progress.

It is completely different from some directors who rely on their own money. This kind of director is the symbol of a good director in Kevin's heart.

Dawson nodded and turned to leave.

Kevin went through a process in the company, and then got up and went to Marvel Entertainment, which he hadn't been to for a while, to inspect the work.

Of course, I'm also looking at how the Marvel universe is progressing now.

At present, Marvel has released three movies, Spider-Man, Ghost Rider, and Iron Man. Among them, the beginning of the timeline is actually the movie Iron Man.

However, the release of the movie version is Spider-Man, Ghost Rider, and Iron Man.

Under such a timeline, Iron Man has achieved success beyond Kevin's expectations.

At the same time, comics and TV dramas did not fall behind.

After the movie was released, in the vacancy of almost a year and a half, Marvel is relying on the remaining popularity of the movie and various comics and TV series to continue the popularity.

Calculating the time, Kevin also felt that it was time to start the second step of Marvel.

The first is the sequel of Spider-Man, this sequel movie, Kevin is going to hand over to the Russo Brothers to shoot.

After the tempering of that small-budget movie, Kevin felt that as long as they don't engage in some messy art, they can actually shoot movies strictly according to his intentions, which is enough to make this kind of commercial blockbuster.

To put it bluntly, this kind of commercial blockbuster actually has rules and is feasible.

The tense action scenes, full of rhythm, force the audience to give up thinking and follow the movie. The director does not engage in small movements. This is a qualified director of commercial films.

Of course, all of this is under the premise of qualified basic skills.

It's not that just any cat or dog will do.

Of course, the qualification of a movie has another relationship with the box office operation. There is no absolute relationship between the box office and the quality of the movie.

The reason why Kevin's film can achieve such success is because he has previous life experience and advanced understanding of marketing.

The first all-round publicity, the first promotional video...

These all-round marketing, as well as the creation of his own name, the golden sign of Steve Kevin, are one of the reasons why Kevin's movie box office is a bit beyond quality.

Up to now, in fact, these tricks have been almost learned by other film companies. What they are missing is Kevin, a golden sign of a commercial film director who can always maintain above the standard.

For Kevin's movies, the audience is always the most popular.

You may not like it, but you can't stop the public from liking it.

A large number of people will choose to go to the cinema as long as they hear that it is a Steve Kevin movie, because they know that a Steve Kevin movie can always be worth the ticket price.

Kevin certainly knows how valuable his signature is now.

As a result, his films are now being shot at slower and slower paces.

In the beginning, there were two movies a year, but now it has gradually become one movie a year, in order not to overdraw the trust of the audience.

····

Outside the Marvel Entertainment building.

"Steve Kevin, everyone's shares must be returned. He used deception to make everyone sell their shares. This is unfair. He is a complete asshole."

"Marvel! Listed!"

"Marvel! Listed!"

"RNM, withdraw the shares!"

"..."

Since the plans of the Marvel universe were disclosed, I don’t know how many people who previously held shares in Marvel cursed outside the Marvel building every day.

No way, I sold it when Marvel was at its lowest point. It can be said that each of these stock speculators stumbled on Marvel.

If Marvel didn't get up, forget it.

The problem is that Marvel's market is optimistic now, which means that Marvel has already delisted, otherwise the market value will expand by more than ten times.

Of course, these shareholders are not reconciled.

Even if it is nonsense, they hope that there is a slight possibility that they can regain the shares of Marvel.

Anyone with a discerning eye knows that now that Marvel, as long as it goes public, its market value will be at least billions of dollars.

Counting Steve Kevin's net worth, the combined value of several companies is close to tens of billions. Before the arrival of the Internet age, money had not expanded exponentially.

It is no exaggeration to say that Kevin's net worth is ranked within the top [-] in the United States.

Facing these messy demonstrators, Kevin ignored them, and under the protection of bodyguards, he entered Marvel through the side door in a low-key manner.

Then through the special elevator, he came directly to Kevin Fitch's office.

"Brother Kevin, you are here."

Kevin Fitch was beaming, and stood up to greet him.

In the past year, the number of times Kevin has come to Marvel can be described as one of the few. For this, Kevin Fitch believes that it is Kevin's trust in him.

Usually it can be said that he is conscientious and conscientious, for fear of disappointing Kevin's trust in him.

Of course, on the one hand, it is to live up to Kevin's trust.

Chapter 298 The first phase plan of the reunion

On the other hand, at his age, he can become the president of a big company like Marvel.

It was as if he had reached the pinnacle of his life and stepped into the upper class right after graduation.

For this position, he had no choice but to work hard.

"Well, how is the current market share of Marvel Comics?"

Sitting on the sofa, Kevin asked casually.

In the past year, the development of Marvel has been booming, and Kevin Fitch has done quite well.

For this, Kevin also praised him in his heart for recruiting this talent in advance.

Without them, Kevin himself really has no skills.

"Well, in the current American comic market, the market share of Marvel Comics has already caught up with DC."

Kevin Feige said with a smug look on his face.

Before he took office, the market share of Marvel Comics had reached the bottom. After he took office, he took various measures to catch up step by step, and finally caught up with the market share of DC Comics.

In the current American comics market, Marvel and DC jointly share 80.00% of the market, several other companies with a certain scale occupy [-]%, and the remaining Xiaoxiami share [-]%.

It is undeniable that the importance of Steve Kevin's movie universe plan, but without him, this market share would not be so easy.

His next goal is to let Marvel surpass DC and become the largest comic book company in the United States.

"Good job, Fitch."

Kevin praised, and then said:

"Fitch, I'm here to arrange the next stage of work."

"The popularity of Spider-Man, Ghost Rider, and Iron Man has almost been digested. Next, the sequel of Spider-Man, the sequel of Iron Man, and the three Hulk movies will start shooting soon."

"On your side, from the perspective of comics, you should start to focus on promoting these superheroes."

While taking notes on Kevin's orders, Fitch responded:

"Okay, I will adjust the direction of the promotion next."

Kevin nodded, and continued to discuss details with Fitch on how Marvel should cooperate with the movie next.

In the previous Marvel, Iron Man was released first, then The Incredible Hulk, followed by Iron Man 2, Thor, Captain America and other movies.

This is barely enough to make up the content of Avengers One.

Kevin's side is centered on the Big Three of Ghost Rider, Iron Man, and Spider-Man.

It is equivalent to abandoning Thor and Hulk, the two key figures in the original Avengers One, and replaced them with Ghost Rider and Spider-Man.

Of course, this is just the first one.

In the original reunion, only four films were filmed. In Kevin's view, it was a huge waste.

In Kevin's heart, he plans to expand Avengers into ten movies, and spend more than 20 years cultivating Marvel's superheroes into childhood memories of children all over the world.

In the first stage of the trilogy, the big villain comes up, and cannot be directly pulled into a universe-level boss.

This is a great waste of Marvel resources.

The first stage, the Marvel Trilogy, faced Thanos' minions, the enemies of the universe.

In the second stage, you are facing the forces of Thanos, the Dark Order.

In the third stage, Thanos will reappear, and this will be able to fill the villain BOSS's force.

Having said that, Kevin also remembered a classic theory about villain creation.

That is, no whitewashing, no regrets, and firm beliefs from beginning to end. Only such a villain can show the charm of a villain.

The same is true of the success of Thanos.

Of course, in Kevin's view, his idea still has big problems, and it's a bit far-fetched.

However, there is still a long time before Thanos appears in the movie, so there is no need to worry.

He will continue to shape the villain of Thanos through TV series and movies.

This is crucial to the success of the film.

····

Time comes three days later.

The production crew of Fast and Furious is basically formed in sevens and eights. In a few days, Kevin will be able to start construction.

But before that, he had to make arrangements for his work, and Zhang Yimou also had to make arrangements.

Agreeing to Zhang Yimou's request, he also has his own calculations.

In addition to his admiration for Zhang Yimou, on the other hand, he made good friends with this national teacher in advance, so that he can gain enough contacts in the mainland entertainment industry in the future.

In order to let his films make a lot of money in the mainland film market.

Of course, in fact, this is a matter of mutual benefit, and Zhang Yimou is not at a disadvantage.

At least Kevin will teach him everything.

As for how much he can learn and what kind of things he can bring to the mainland film industry, it depends on his own ability.

Kevin also expects that he can cultivate a more robust mainland market in advance.

Instead of being manipulated by capital in later generations, the entertainment industry is directly rotten.

That kind of bad showbiz doesn't use strength to speak, it depends on who has the capital behind it.

This is not good for Kevin.

Everything is healthy, relying on movies to speak, Kevin can rely on the quality of his own movies, and make good money in the mainland movie industry.

If it is bad, it will only drive the audience out of the cinema.

And in the future, the face of capital making money is getting uglier and ugly.

Among other things, Kevin remembers that during the Chinese New Year in 2022, the price of an ordinary movie ticket came to 70 yuan, which was an outrageous price.

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