After buying Marvel, I became the king of Hollywood

Kevin picked up the data and looked at it.

With a score of 600 million on the first day, Harry Potter and the Sorcerer's Stone on the second day also achieved a good result of 500 million US dollars.

Although the decline is not small, thanks to the fact that the box office data on the first day is too high, even if it falls sharply, it still has a box office performance of more than 6000 million US dollars.

Kevin vaguely remembered that Harry Potter's original North American box office seemed to be [-] million US dollars. After passing through his further intensive marketing, Kevin felt that as long as Harry Potter could make the North American box office [-] million US dollars. Even if he has not humiliated this big IP.

Of course, on the whole, Kevin definitely hopes that the higher the box office, the better.

After getting the next day's box office data, the decline was acceptable, so Kevin contacted the gold medal screenwriter he often worked with to write the script for the first movie of the big IP of the classic racing movie Fast and Furious.

In fact, the theme of the first part of this movie is not clear, but even so, under the direction of director Rob Cohen, the thrilling action scenes still won a North American box office of [-] million US dollars.

And a total of [-] million US dollars in box office results worldwide.

This achievement, compared with the production cost of 6000 million US dollars, seems a lot, and it seems that it is not surprising compared with Kevin's other films.

But this is an urban racing film, which means that the cost of this film will only be lower.

For the 6000 million US dollars, Kevin even guessed that the producer may only pay 2000 to [-] million.

After all, in urban films, there are too many advertisements that can be inserted.

None of the films that Kevin shot before are suitable for inserting advertisements, so Kevin has always been an insulator for these sponsors.

But the Fast and the Furious series is different. The production cost of the Fast and the Furious that Kevin is preparing this time is [-] million, but he is not going to pay a penny.

He plans to directly recover the production cost through the sponsors before the filming starts.

If it were any other director, I'm afraid I wouldn't even dare to think about it, but with his name as Steve Kevin, Kevin feels that the [-] million US dollars, not only does not cost him, but he can even make money .

Kevin went out and found the company's operations department, and asked them to take advantage of the popularity of Harry Potter to announce the news that The Fast and the Furious was about to start filming.

At the same time, there is also foreign investment, the specific brand side, the car dealer must be the most important, followed by jewelry and other high-end luxury goods.

For Kevin's movie, ordinary brands want to sponsor it, but they are not qualified enough.

········

Aoun Todd, the current president of Ferrari's American branch, has been worrying about how Ferrari will open the US market.

The current Americans, the overall aesthetics of vehicles, tend to be Toyota and Honda, two well-known Japanese car brands. It is no exaggeration to say that the Japanese have conquered the American car market with their workmanship.

After the Japanese car brands, it is the German car brands, followed by the independent brands of Italy and the United States.

Ferrari, as a car brand that focuses on high-end users, is not well-known in the United States. At the same time, it has not been able to market its high-end brand temperament to corresponding customers, and its sales in the United States have been slow.

He, the president, is also quite a headache.

While thinking about how to market in the future, Todd picked up the newspaper at the side at any time.

Find out what's going on recently.

In this era when the Internet is not yet developed enough, these media are the main channels for them to obtain information from the outside world.

[Harry Potter and the Sorcerer's Stone, the new work directed by Steve Kevin, achieved a box office of 400 million US dollars on the third day, and it still topped the box office list today. At the same time, it is also the highest box office on the first day of this year Movie····】

[It is said that Director Steve Kevin is preparing for a new movie. The new movie is an urban drama about racing cars and families. The car brands and major luxury brands in it, Director Steve Kevin is looking for Partner...]

Seeing this, Todd suddenly lifted his spirits.

Sponsoring a movie is actually a very cost-effective thing, of course, the premise is that the box office sells well.

If it were another director, although he would be interested, in fact, he would just sponsor a few cars casually and forget it.

But this is Steve Kevin's new movie.

So far, Steve Kevin has many titles in Hollywood.

The king of the Hollywood box office, the owner of Sunrise Films, the owner of MGM, a billionaire, a top Hollywood director, etc.

All of these are telling the fact that Steve Kevin's movies are so popular.

Every one of his movies sells like crazy.

And the ability to sell peripherals actually proves the influence of his movies on the brand in a disguised form.

After all, both are essentially using movies to drive sales of a certain type of thing.

"Come on!"

"President, what's the matter?"

In the secretary's office outside the president's office, a beautiful secretary came in and asked respectfully.

Todd directly ordered:

"In the name of our company, you immediately make an appointment to meet with the president of Chenxi Films, Dawson..."

"No, see Director Steve Kevin."

"Let's say that Ferrari is interested in negotiating the sponsorship of Steve Kevin's new movie."

"Yes."

The secretary immediately went out and started contacting the external contacts of Chenxi Film Company.

After a while, the beautiful secretary came in.

"President, I've already contacted you. The reply from Chenxi Film Company is that Director Kevin will meet with several sponsors at noon tomorrow. They welcome us to meet Director Steve Kevin at noon tomorrow."

Todd's heart tightened suddenly.

Their Ferrari company has a weak family. If they really fight with other car manufacturers with real guns, the result is really hard to say.

Don't think that Ferrari is expensive. In fact, the most profitable car manufacturers are those mass brands, and the ones that sell the most are the ones that make the most money.

"Well, I see, you will go with me at noon tomorrow."

After speaking, Todd quickly called the head office in Italy.

He wants to obtain maximum autonomy and sufficient financial support.

···

With Kevin's current popularity, or Harry Potter's popularity, the news he released can be said to have been seen by almost all brand parties.

Some interested brands called Chenxi Films one after another.

Kevin, on the other hand, chose to let them come to the door to discuss together. Everyone understands the meaning of this, which is that the highest price wins.

Chapter 290 Sponsors in Place

If a general director said that, the sponsors would have turned their backs long ago, but everyone knows that Steve Kevin's movie is a great opportunity for the brand side.

Of course, what is even more frightening is that this opportunity falls into the hands of one's own competitors.

You must know that the total number of customers is so many. If you buy something from a competitor, it means that you have fewer customers.

Therefore, regardless of whether they are interested or not, these brand parties have also come here one after another.

Under such circumstances, the time quickly came to the next morning.

Kevin was in the meeting room inside the company, silently waiting for the arrival of the major sponsors. This meeting room, which can accommodate three to 40 people, is indeed a bit small for entertaining sponsors at this time.

This reminded Kevin that the company building he was recruiting to build was about to be completed. Calculating the time, it should be completed before next summer. By then, Kevin would be able to move in. Think about it, Kevin is still looking forward to it Woolen cloth.

Under the guidance of a special person, sponsors stepped into this meeting room one after another. As for the identities of the people present, they were at least the powerful vice presidents of the company.

He has the absolute right to be responsible for the sponsorship this time. The specific amount and the upper limit have all been discussed within the company.

As for those who sent people to make up the numbers, they were already rejected by Kevin.

This was Steve Kevin's first film sponsor invitation. He didn't even come with a powerful vice president. It was obviously insincere, so get out as soon as possible.

Anyway, with the price Kevin was going to ask, those managers who couldn't make a decision would be a waste of time if they came.

After everyone was seated, Kevin swept across and said:

"Everyone, you are here for the sponsorship rights of various things used in my new movie."

Everyone nodded in unison.

Among the more than 30 senior executives present, as many as ten were in charge of external publicity for various auto manufacturers.

The remaining ten or so are all kinds of luxury brands, and they hope to take advantage of the popularity of Steve Kevin's new movie to promote their brands to the world.

Their unified goal is to obtain the sponsorship rights of Steve Kevin's movie.

As for the only sponsor, no one dared to think about it. They all knew that the amount of sponsorship would definitely be indispensable if they came here today.

"First of all, I would like to make a request. The amount of sponsorship should not be less than 500 million US dollars. Do you have any comments?"

The people present all changed countenance.

Among them are well-known luxury brands. The net worth of the entire company is only 500 million U.S. dollars, and it will cost [-] million U.S. dollars, which is almost one-tenth of the company's capital.

This···

too expensive.

Facing the complexion changes of the people present, Kevin calmly said:

"Everyone thinks it's expensive, right?"

All the people present nodded their heads one after another, and all the rhythms were under Kevin's grasp.

"If I say, I only choose two car dealers, three luxury sponsors at most, no more than five sponsors in total, and a lot of close-up shots, do you think it's expensive?"

As soon as these words came out, everyone present fell into deep thought.

Steve Kevin's movie is undoubtedly an excellent promotional opportunity. Being able to reveal his own brand logo in his movie will undoubtedly prove that he is an absolute big company and a top luxury product , is a luxury car.

is the car brand people should be using.

As for what kind of brand concept they need Steve Kevin to help them implant, it is a matter of later negotiations, but there is no doubt that if it is a brand with similar audiences, it will be very difficult for this opportunity to fall into the hands of the enemy. dangerous thing.

Among the crowd, Todd was cruel and took the lead to speak directly:

"We, Ferrari, are willing to sponsor at a price of 2000 million US dollars, and at the same time, we are responsible for all the places where cars need to be used in the movie."

Todd's words first defeated the balance.

"We, Mercedes-Benz, are willing to sponsor the price of 500 million US dollars and be responsible for all the places where the car is used in the movie."

"We, BMW, are willing to sponsor the price of 3000 million US dollars, and at the same time we are responsible for all the places where the cars are used."

"···"

After the car dealers finished their speeches one by one, the luxury brands also started to speak.

"We, Chanel, are willing to be responsible for the use of all bags, belts and other products in the play, and we are also willing to sponsor 500 million US dollars."

"..."

The originally quiet conference room suddenly became noisy and chaotic.

Everyone is actively quoting, trying to win the places of these five sponsors.

Kevin didn't speak, and when they had almost quarreled, he opened his mouth and said:

"Everyone, car dealers, according to everyone's quotations, we have successfully won two car sponsorship qualifications in the movie with a sponsorship of 500 million US dollars from Ferrari and a sponsorship of 800 million US dollars from Mercedes-Benz. .”

"The sponsorship of luxury goods was won by Chanel, Hermes, and Tiffany."

"Others, you can leave directly later. Of course, if you want to have a meal at Chenxi Film Company, I welcome it. The company's cafeteria is just below. Today there will be a variety of seafood feasts. I also look forward to meeting with all brand owners." Next cooperation."

After finishing the polite words, they gave up the competition, and the brand parties who felt that the price was too high left here one after another.

In the meeting room, only Kevin and the heads of the five brands were left.

Looking at several persons in charge, Kevin smiled.

It’s hard for him not to laugh. These five sponsors, including Ferrari and Mercedes-Benz, have sponsored 300 million US dollars, plus 500 million US dollars from the three luxury brands, which is 800 million US dollars. up.

The cost has come back.

No, it can even be said that Kevin has earned back before the filming started.

After all, they are also responsible for some key prop expenses in the movie, such as the vehicles used for blasting, and others, let alone the messy addition, 3000 million US dollars is still required.

This was originally the most expensive part of the movie Fast and Furious.

On the whole, it can be said that the movie has not yet started shooting, and the project has not been completed. With the name of Steve Kevin, he has already made 5000 million US dollars in blood.

This is exactly what Kevin has done to maintain his Hollywood reputation for so long.