Kevin's set has already been figured out by all the film companies.

All-round coverage promotion, super cool promotional film.

This set of propaganda is actually very simple, but just one point.

Too expensive.

Steve Kevin is famously willing to pay publicity fees.

As long as it is a movie he likes, the starting fee is 500 million US dollars in promotional fees.

As for the movies that he himself directed, it is directly based on the investment amount of the movie, which is 20.00% to 30.00%.

This is definitely a big deal in Hollywood at this time.

For this reason, this time, Warner directly allocated 2000 million US dollars to Superman, which invested [-] million US dollars, to reproduce various promotional models of Spider-Man.

"Okay, don't underestimate the promotional efforts. Including the publicity expenses, the total cost of 2000 million yuan, if the box office is less than [-] million yuan, there will be a loss, and you need to pay back through the DVD peripherals in the later stage. This time, everyone must do their best. go."

Robinov said solemnly.

"clear."

In response to this sentence, the executives in charge of publicity and planning immediately dispatched to start the promotion of Superman.

···

The $2000 million publicity means that the news of the release of the Superman movie can be seen everywhere in the United States.

An investment of [-] million US dollars means that there are huge special effects in the movie.

The invincible superman is blackened and whitewashed in the movie, and he fights against alien monsters.

All kinds of flying and hiding, showing superhuman abilities.

From a publicity point of view, it infused the audience with a feeling that Superman and Spiderman are as exciting.

Countless viewers also discussed that they wanted to enter the movie theater to see the content of Superman.

While the outside world was disturbing, Kevin was taking Helen and Emma sisters on vacation on the Caribbean beach.

Time flies to a week later.

Spider-Man draws down with a perfect score.

Immediately afterwards, all the publicity resources that originally belonged to Spider-Man were replaced by Superman.

Under such a trend, Superman officially began to be screened.

···

The film critic Vic, at his own expense, came to the cinema alone and watched the movie Superman Rebirth.

With the release of Spider-Man, Vic has made a lot of money.

But immediately the next goal of making money was targeted by him.

As a movie that is in the middle of publicity, it is undoubtedly the next object of attention.

Vic was already mentally preparing to rant against Superman.

In the past few years, he has been eating positive traffic from Steve Kevin, and then eating negative traffic from other film companies that do not invite him to participate in internal previews or give red envelopes.

Superman is undoubtedly the object of his negative traffic.

Chapter 246 A Poor Imitation

In order to better observe the reactions of other viewers, Vic chose a back position and watched Superman silently.

The movie Superman Rebirth started playing about 10 minutes after Vic took his seat.

Vik took a cursory glance and found that the occupancy rate was as high as about 70.00%.

This is already a very exaggerated number. You must know that the occupancy rate of Spiderman is only about 80.00%. From this point of view, Superman's opening situation is not inferior to Spiderman at all.

As for the 100% occupancy rate, that is just a legend.

Of course, what we are talking about here is the overall occupancy rate. A 100% occupancy rate of individual movie theaters is normal. After all, in some prosperous places, the number of moviegoers is obviously more dense.

What Vic saw here was only the situation in this theater.

As soon as the screen unfolded, Vic discovered the special feature of the movie Superman Rebirth. The dark filter was exactly the same as Batman's dark knight, which almost made him think that he had walked into a movie theater showing Batman.

As a film critic, he immediately saw the splotches on the filter.

A parody of Batman?

This seems like a good spot to spray.

Immediately afterwards was a handsome, strong guy with glasses, who seemed to be applying to be a reporter in a big city.

Vic, who is familiar with the background of Superman in the DC universe, knows that this is starting from the birth of Superman.

Obviously, Batman The Dark Knight starts with the birth of Batman.

So on Warner's side, on Superman's side, we also started from the birth of Superman.

So far, it's quite satisfactory. In fact, there is nothing wrong with the plot of the movie.

Vic couldn't find too many black spots, so he could only silently calculate in his mind, which point to black out from, so as to hit the audience's ideas and win the audience's approval.

Black is not chaotic, otherwise it will easily cause abuse from movie fans.

It must be well-founded to attract fans to buy the newspaper, and the price that the newspaper will charge for his film reviews will be higher.

It's all complementary.

To put it bluntly, Vic just looked at the advantages of Steve Kevin's movies and exaggerated, while staring at the shortcomings of other movies.

This is his specialty.

The plot of Superman, after the protagonist Superman showed his superpowers, became chaotic.

Watching these plots, Vic felt like he was watching Batman and The Dark Knight.

Obviously, the gold medal screenwriter hired by Warner has thoroughly studied the Batman Dark Knight. From the teaching of parents to the villain, there is a shadow of Batman Dark Knight.

To put it bluntly, if the screenwriter of Batman and The Dark Knight comes to sue, it is absolutely true.

but····

If you think about it carefully, it seems that the copyrights of these two films belong to Warner.

This wave is me copying myself?

Without a victim, there would naturally be no plaintiff, and Vic immediately had nothing to say.

A movie that ends quickly.

There were sparse applause in the theater. Judging from the enthusiasm of the applause, the quality is not bad, and it is considered qualified.

The only problem with this movie is that the style seems a bit strange.

Imitating the core of Batman's plot, putting it in Superman is a bit out of place. After all, in Batman movies, Batman is an ordinary person, and in this movie, Superman is almost a god-like existence.

There is a huge difference between the two, and the application of some plots is very strange.

Of course, when it comes to this, we have to talk about Superman's re-enactment of Batman.

This kind of plagiarism is like writing multiple novels in one outline among the online articles Kevin read in his previous life.

You can see the shadows in other novels from one of the novels.

But the characters are completely different, what is similar is the plot direction and character design.

Vic didn't know if the movie would be a hit, but it was enough for Vic to find the biggest black spot of the movie.

Leaving the cinema, as soon as Vic returned home, he entered the study and closed the door, and began to write film reviews.

[The movie Superman Reborn, a parody of Batman The Dark Knight directed by Steve Kevin. 】

[As a film critic, when I entered the cinema to watch this movie, I was full of expectations. After all, this is a big production with an investment of more than [-] million US dollars. The cost is so high, and the quality will be too high in theory. Low. 】

[However, I never expected that I saw too many shadows of Batman and the Dark Knight from this movie. As we all know, I am a fan of director Steve Kevin. I can't bear it very much. In this regard, I give these bad reviews to Superman Reborn. 】

[First, a parody of the Batman Dark Knight. 】

【・・・】

Vic listed many questions about Superman's rebirth in succession, and then shook the draft in satisfaction, and then called the editor of The Times Daily.

With his current popularity, a movie review can be paid anywhere from [-] to [-] U.S. dollars, which is already a month's salary for ordinary people.

Usually, in a month, Victor can write ten articles, and in the off-season, there are three articles, plus invitations from film companies, red envelopes, etc.

Together, these have allowed Vic to live a prosperous life.

····

One day passed quickly, and it was the afternoon of the next day in a blink of an eye.

Warner Bros. executives gathered together to wait for the data of the movie Superman Rebirth.

As the most watched movie of Warner Bros. this year, Superman Rebirth is, in a sense, a replica of Batman's Dark Knight.

This point, these executives are very clear.

But this is not important. After all, the copyright is theirs. If you copy your own, can that be called copying?

That's called reference.

Box office is the real thing.

"The box office is out."

An executive who looked arrogant came to the office with a happy face and brought a few pieces of paper.

"Ryder, how much was the box office on the first day?"

Several executives hurriedly asked.

Robinov sat in the innermost place, motionless as a mountain, listening to everyone discussing the data.

"Forty-one million!"

The executive known as Ryder reported this data in a hurry.

Some executives who were better at mathematics immediately calculated this data. Compared with Spider-Man, it still surpassed Spider-Man's first-day box office, and the key point is that the lineup of movies is much higher than Spider-Man's.

With this plus and minus, Superman's first-day box office seems to be pretty good.

"It's much higher than half of Spider-Man's box office, and our film schedule is lower than Spider-Man's, and the schedule is also worse."

"At the same time, this data seems to be not much worse than that of Batman and the Dark Knight. In the end, Superman's box office is likely to not be much lower than that of the Dark Knight."

There are executives who confide in their own analysis.

Chapter 247 Superman Explosion and Green Lantern

These analyzes have been unanimously endorsed by others.

Based on this result, everyone quickly began to break down their roles in Superman one by one.

The main core is that Superman can succeed, and he has contributed a lot.

While everyone was fighting for success, Robinov, looking at the polarized word-of-mouth, covered his head and thought.

The third part of the Batman Dark Knight, that is, the Batman movie they followed up with the sable, although the money was not paid much, but the bad reputation still caused the follow-up box office to collapse directly.

The reputation of the movie Superman is different.

Some of the audience, those who don't think much about the brain, that is, the audience who want to have a good time, all gave Superman praise.

For this audience, plagiarism is not plagiarism is not important.

It's enough that Superman looks good enough.

The other part, that is, DC fandom, is polarized. Some fans feel that it is not bad, and some feel that this is different from the Superman they imagined, so they give a bad review.

Of course, there are still a large number of Steve Kevin's Batman fans who have given bad reviews after watching this movie.

The most important point is that it is too similar to Batman Dark Knight, the overall core.

I have to say that this Superman movie has a strong taste of Steve Kevin. If the director bar is covered, many viewers may regard it as the work of Steve Kevin.

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