After buying Marvel, I became the king of Hollywood

Kevin took the manuscript, motioned Dawson to sit down, and then sat on the sofa beside him, carefully watching the plot of Harry Potter.

Leiter knew that Kevin wanted to read it first and make sure there was no problem before discussing the publication and subsequent publicity.

Regarding the development of MGM, Leiter waited quietly.

...

Kevin flipped through the novel in his hand, and he couldn't read it more carefully.

No way, the value of Harry Potter is too great.

According to Kevin's memory.

In the previous life, a statistics was made up to the [-]th anniversary of the birth of Harry Potter.

Chapter 212 Publication

At that time, within 20 years, it included the total box office of eight film works, DVD sales, peripheral products, theme parks and other forms of commercial output.

The total value is as high as 250 billion US dollars.

This is definitely not a small number.

Kevin vaguely remembered that in his previous life, Disney bought a large media group at a price of 731 billion US dollars, including all of the company's industries.

There's even a TV station.

In other words, one Harry Potter created one-third of the value of a large capital giant.

It is possible to buy six or seven leading Hollywood film companies.

Although the potential of Harry Potter is not as great as that of Marvel, it is also a gold mine that crushes any other movie IP except Marvel.

Kevin couldn't help but check it carefully, for fear of making a mistake with the memory of his previous life.

After spending two hours carefully reading the entire content of this novel, Kevin finally confirmed in his heart that this is the Harry Potter novel from his previous life.

Although there is a certain discrepancy with the movie, or he has never read the novel.

But the general content is consistent, and there is no big error with the plot of the movie, which is normal.

The content of the novel will only be richer than that of the movie. After all, the movie is so long, there is always a trade-off.

After determining the big frame, it is still after the magical world.

Kevin raised his head, looked at Leiter and said:

"Talk to Dawson about mobilizing 500 million US dollars from Chenxi Films and publishing it directly at your own expense. First, print [-] copies."

"This··"

Leiter was a little hesitant. This was the first time he had seen such an operation, as if Kevin knew that this novel would 100% become popular.

Generally speaking, a novel will first find a publisher and then sign a publishing contract.

The text copyright of the novel will be authorized to the publisher, and the publisher will decide how much to print, and then the author will get a sales share ranging from 1% to 15% or even higher according to his reputation, the quality of the work, etc.

Kevin, this is tantamount to grasping all copyrights by himself, and spending money to borrow publishers' channels.

In this way, the loss of the 500 million US dollars is also very fast.

For 200 books, the printing cost alone will cost 500 million U.S. dollars, and if the fees paid to the publishers are included, the [-] million U.S. dollars is basically not much left.

Of course, if all of them can be sold, then MGM will definitely not lose money, and it will probably earn 1000 million US dollars.

But whether a novel can be a hit or not, no one can say for sure.

Kevin saw Leiter's hesitation.

But he didn't have the heart to explain it to others, and he couldn't explain it.

Can he say that he decided to do this because he knew the value of this novel in the future? Of course not.

Kevin said firmly:

"Leite, believe me, this will be a novel that can create a sales miracle."

As for why it took money from Chenxi Movies.

It can only be said that Kevin is also planning to put the copyright of Harry Potter on Dawn.

In this way, as long as Chenxi is not listed, the initiative will always be in his hands.

Rhett finally nodded.

Money, dawn out.

Even if MGM uses their contacts to help run errands, when the movie is released, they will earn a little bit of money from MGM.

Kevin said that when the time comes, the investors of Harry Potter will consist of MGM and Dawn Films, each with half of the shares.

Subsequent income is also divided equally, but the copyright belongs to Chen Xi.

For this point, Leiter is also easy to understand.

It is nothing more than a matter of corporate control, and there is nothing to say about this.

As long as MGM actually makes money.

Rhett swallowed everything he wanted to say, once again chose to believe in Kevin's eclectic behavior, and then picked up the manuscript and was ready to go to the publisher.

Kevin suddenly thought of something, and quickly called Leiter to stop.

"By the way, Leiter, when negotiating with the publisher, change the title of the book to Harry Potter and the Sorcerer's Stone."

Lei Te nodded, turned and left.

Kevin smiled with satisfaction. There are many capable people under him. He just needs to grasp the direction, do specific things, and arrange them.

This is the feeling of being a boss. Which boss does things by himself all day long, so he won't be exhausted.

Don't listen to the fact that the bosses of poisonous chicken soup are all 007.

Kevin was also a boss in his previous life. He got up at six in the morning, exercised for two hours, then went to have breakfast, wandered around the company twice, and then found friends to play mahjong until late at night.

Although I only sleep for a few hours every day, I am not tired at all. It is completely different from calling 997 for workers.

There are people who really believe the boss's words, either a fool, or a boss who is also self-decorating.

····

Leiter acted resolutely, and found the Harlem Publishing House in Los Angeles that he had contacted a long time ago.

The positioning of Harry Potter is very clear, that is, children under the age of 15.

Therefore, the Harlem Publishing House he was looking for is also a publishing house that focuses on publishing children's books, and its target audience is these children.

At this time, in the editor-in-chief's office of Harlem Press.

After listening to Leiter's words, Harlem's editor-in-chief dissuaded him:

"Leite, you don't need to print so many copies, first prepare [-] copies, and then you can see the potential of this novel."

"If it does sell well, we are not in a hurry to expand the print run."

Leiter shook his head and said:

"No need, just print [-] copies, and we will continue to increase the number of copies depending on the situation."

Editor-in-Chief Harlem frowned and said:

"In this way, if the sales are not good, millions of dollars will be lost."

"It's okay, we will bear the loss with all our strength, this is what the boss said."

Lei Te's words are all for this sake, and he has nothing to persuade.

This kind of self-publishing, and such a large printing volume, for them, is sending money.

You don't have to take any risks by yourself, and you can earn so much.

If he wasn't just the editor-in-chief, not the boss, he wouldn't have been able to say the previous few words.

"Okay, leave the specific typesetting and illustrations to us."

The extra two or three million U.S. dollars is naturally not for nothing. Except for operating expenses, these things are included.

As an experienced children's book publishing house, they have rich experience and can capture readers' preferences from all angles to the greatest extent, with appropriate illustrations and typesetting.

Lei Te nodded, and after discussing the specific details with the editor-in-chief of Harlem, he signed the contract and handed over the manuscript to him.

At the same time, Leiter is also contacting other channels to carry out other levels of marketing for Harry Potter.

Kevin had ordered that, from the very beginning, regardless of success, Harry Potter should be pushed to the top of the best-selling list in the United States.

Leiter followed Kevin's instructions.

Chapter 213 Harry Potter's first-day sales

Under Kevin's instructions, TV commercials, poster promotions, and Internet trolls all went hand in hand.

In this era when publicity has not been excessive, these publicity quickly attracted the attention of the public.

In just three days, Harry Potter has already gained the attention of the public before it goes on the market.

For this publicity, MGM even paid 500 million US dollars in publicity expenses, almost promoting Harry Potter as a movie.

Fourth day.

Harlem Press, in all channel bookstores across the United States, has arranged a large number of books about Harry Potter and the Philosopher's Stone.

Under the benefit of money, these Harry Potters were placed in the most conspicuous places in the bookstore.

In order to increase the purchase quantity of distributors, Harlem Publishing House resorted to a big killer.

The two big killers are goods first, money later, and no responsibility to return goods.

With this kind of guarantee, plus a lot of money, many bookstores began to actively promote Harry Potter.

····

A woman with a pregnant belly came to a bookstore with her husband in a suit and leather shoes.

As a middle-class family with little savings, they like to buy some children's books on weekdays to lull their children to sleep.

The two little boys in the family are being taken by the nanny. They are now going to buy a few books.

As soon as she entered the store, Casey looked at the female clerk with a smile and said:

"Lucy, recommend me some suitable books."

Lucy, the clerk, is a middle-aged white woman who looks very kind.

Seeing regular customer Casey, Lucy smiled on her face, thought for a while, and then said:

"I just published a book today. I think it's very suitable for children to listen to. Do you want to buy a copy?"

Regular customers still have trust in these familiar shop assistants.

On Lucy's recommendation, Casey decisively bought a copy of Harry Potter and the Sorcerer's Stone.

This kind of fantasy novel itself is also one of the children's favorite story content.

This kind of customer has a strong desire to buy and does not need the clerk to bother, and is one of their favorite customers.

Lucy, the clerk, received all kinds of customers who bought books one after another in this way.

Constantly promoting Harry Potter.

Not only this bookstore, but most children's bookstores in the United States are pushing it.

At the same time, some professionals who professionally comment on books have also published favorable comments.

Given the quality and the generosity of MGM, these folks don't mind one bit and give books good reviews.

Under the blessing of these various propaganda.

The sales volume on the first day was sent to the desk of the president of MGM at noon of the second day.

····

Kevin is in the reception room of MGM, answering Tsui Hark's call.

"Kevin's director, framing, and live-action shooting have all been completed. Now we are going to come to the United States to shoot the rest of the film, as well as special effects."