On the other hand, at Rush Hour, the file is officially set, and the promotion is also started at the same time as the file is set.

This is early September, and Rush Hour, after discussions, is officially scheduled for September [-]th.

After reserving a certain amount of time for secondary editing, it is a pretty good time to be able to get the schedule at the end of the summer vacation.

...

Philip Astor Secondary School is an average, public school.

Public means state subsidies, but also means a decline in the quality of education.

Most of these schools accommodate students from ordinary families. Those from good families have long been sent to private schools by their parents.

It was 03:30 in the afternoon. As a model of loose education, it was the time for school to end.

Wearing glasses, Danny looked like a nerd, and he was indeed a nerd at the same time. He poked his head out of the school cautiously and looked around.

After making sure those bastards had already left, they carefully left through the side door.

Those bastards would always attack a nerd like him. In order not to give them a chance, Danny often chose the latest time to go home.

At this time, those gangsters have already started playing football and basketball, so they won't come to trouble him.

Walking to the road, on the side of the road, a huge screen quickly attracted his attention.

On the screen, Jim Carrey, a comedian he likes very much, is partnering with an actor he doesn't know.

Later, they were hunted down by bad guys, and the policeman named Officer Li showed his extraordinary skills and defeated the bad guys one by one.

Then in the chase scene with the bad guys, he showed amazing moves.

As an audience, Danny was fascinated by watching it, and at the same time felt very excited.

Especially when he thought of it, if he had Chinese kung fu like Officer Li, who could bully him, who would dare to bully him?

At the end of the film, after the name of the film was released, Danny immediately made up his mind that he would watch the film as soon as it was released.

Kungfu is very attractive to these students, and each of them has the idea of ​​going to the cinema to find out.

Bruce Lee, Bruce Lee's Kung Fu, has a large audience in the United States.

However, in the absence of martial arts, no film company in Hollywood can reproduce the miracle of Bruce Lee.

The former Hongfan District initially started Jackie Chan's popularity in the United States.

In particular, many Kung Fu fans are deeply impressed by him. Under such a premise, the promotion of the rush hour has aroused heated discussions among some audiences.

In addition, due to policy reasons, China and the United States are on good terms at this time.

For a Chinese like Jackie Chan, no large-scale boycott broke out.

Meanwhile, Jackie Chan and Jim Carrey started their TV announcements.

The main promotional content is Jackie Chan's kung fu, as well as some thrilling action scenes that are all completed in reality. To put it bluntly, what you play is real, and what you play is life.

This caused many ladies in front of the TV to cover their mouths and say:

"Oh my god, he's so good!"

I couldn't help but also had the urge to watch movies.

Rush Hour, as a police action movie, the audience is obviously aimed at male audiences.

In the film market, it is true that there are more male audiences.

Just like women dominate the TV drama market.

But now, Jackie Chan's charm has even attracted some female audiences, which shows the effect of publicity.

..

Inside Dawn Film Company.

Kevin smiled as he looked at some data on the willingness to watch movies during peak hours collected through surveys.

The data shows that this movie has a strong appeal to its own audience, adult men and teenagers.

There are those who want to watch movies because of Chinese Kung Fu, and many of them are former Bruce Lee audiences.

Chapter 208 Rush Hour Released

There are also those who choose to watch movies because of Jim Carrey's comedies.

As the new king of comedy, Jim Carrey has a very good popularity with the audience, and many audiences will choose to enter the cinema because of his name.

There are also those who are preparing to watch the movie because the no special effects mentioned in the promotion are all real actions.

These people are looking forward to the movie Rush Hour.

And this is exactly the effect that Kevin used the promotional video for the second time.

As a publicity method created by Kevin, the second use is still very effective.

And this time, this propaganda method finally entered the eyes of major film companies.

Many film companies have tried to imitate the promotional methods of Chenxi Films and started producing promotional videos.

Of course, these have nothing to do with Kevin and the Dawn movie.

A few days later, the first cut of the film was completed, and in order to achieve a better viewing effect, Kevin started the second cut.

Steve Kevin's body has been called a genius since he was in college.

In his works, a different style is revealed from the language of the lens, not that kind of art, but a kind of three-dimensional sense.

And this kind of thing is called talent.

Just like writing, some people can write tens of thousands of words a day without caving. This is called talent, and it is not something that can be learned by learning.

Kevin also experienced it first-hand before he understood the difference between being gifted and not being gifted.

There are some things that cannot be compared with hard work.

Having said so much, there is actually one meaning. Kevin himself is quite talented in editing. The movies edited by him will give the audience a better impression.

Whether it is the transition between shots or the connection between stories, it will be more natural.

During the time that Kevin devoted himself to the second edit of Rush Hour, the promotion of Rush Hour continued in full swing.

Simultaneously, there is also the movie Shushan, which was filmed in the mainland, and MGM, which is in contact with the publisher and is preparing to publish Harry Potter.

And Marvel, which is preparing a Spider-Man movie.

All of Kevin's industries are in action, working hard for Kevin's super movie empire.

Of course, another industry has made certain achievements.

···

Company P, that is, the adult-oriented film company owned by Griffin acquired by Kevin.

It has shifted from a film producer to a DVD rental business.

Of course, the original business has not stopped, but P company only produces high-quality goods now, and for those general works, it directly buys a certain amount of discs from other companies as the main body of the rental.

This rental business, coupled with low membership prices, and great variety.

Yes, there are an incredible variety.

This is about the copyright library that Kevin purchased before.

Relying on a large number of discs, and a membership price of only thirty dollars a month, plus sufficient confidentiality measures.

As soon as this business was launched, it was loved by many men in need, and they all took the initiative to become members of p company.

In just half a month, more than 3 members have been absorbed.

Don't underestimate this number. You must know that this is because the channel has not been rolled out across the United States, and it is only concentrated in a few big cities.

And these are all interested paying members, the value of which is immeasurable.

According to the inference of some data, optimistically, after one year, Company P will obtain more than 30 paying members.

Even with a few more discounts, there are still 20 paying members.

That's more than $7000 million in annual operating income.

Moreover, this is only the first year of operation, and the number of these members will gradually increase in the future.

In just the first year, one of Kevin's business plans surpassed Griffin's achievements over the years.

Thinking of this, Griffin was somewhat ashamed.

Of course, after being ashamed, it was his admiration for Steve Kevin.

Steve Kevin, from a director, the boss of a film company.

In his mind, he became a business wizard.

As for the thought of leaving after three years, it has long since disappeared.

Such a position as the president of a large company that is about to succeed, plus twenty dividend rights, would only leave a fool.

At the same time, he is busy with his career all day long, trying to occupy as many markets as possible before other competitors react.

Although there is a film library, even if other film companies launch the same business, there is a high probability that they will not be able to compete with them.

But he didn't dare to take it lightly. After all, although Steve Kevin gave him the right to pay dividends, he also had the right to fire him.

Dividends are not equal to shareholders.

Do your best to avoid getting fired.

He didn't want to leave such a company.

Without a film library, even if he starts from scratch, it will be difficult to compete with this company, there is no need to do such a loss-making business.

·····

All industries are moving forward according to their own goals.

At such a time, Rush Hour, on September [-], was edited by Steve Kevin.

Then it was standardized to ask film critics to improve the reputation of the film.

Following Kevin's consistent principles, Dawson still invited the group of film critics who praised The Matrix. As for the other famous film critics, they were given hush money to ensure that they would not talk nonsense.

This kind of commercial film is the film that is most likely to attract bad reviews from film critics.

At this time, these are typical business practices. If Kevin does not pay hush money, bad reviews will definitely be indispensable.

The audience will always follow blindly. If a small loss is a big loss because of these bad reviews, then Kevin will lose a lot.

These are necessary expenses.

Under the advocacy of film critics, Rush Hour has become the most anticipated movie in September.

The momentum overwhelmed Bowei's movie Jack, and Warner's movie Ball Love in the Sky.

As for other movies, in front of this movie with Steve Kevin as the producer, it is obviously powerless to fight.

For this reason, at the peak hour, there is no doubt that 40% of the film schedule in this schedule has been obtained.

The other movies share the remaining 60%.

Under such circumstances, the time came to September [-]th.

That's when Rush Hour comes out.

After a rowdy premiere, Kevin, Jackie Chan, Jim Carrey, Mitt and Schneider watched the movie.

The camera starts from New York in the dark.

On a cruise ship, goods from Hong Kong to the United States are being transported. Several Americans and Hong Kong people who are in charge of taking care of the goods and whose faces are covered with the four characters "I am the villain" are scanning everything and beware of accidents. .

At this moment, the protagonist, Police Officer Li, lifted the lid from a bucket and suddenly appeared.

So far, the hero of this movie has appeared in front of the audience in an unexpected way.

Chapter 209 Rush Hour is Popular

Just like the Chinese, Americans also have face blindness towards Asians.

At the beginning, Asians were used as the protagonists, which surprised some Americans. In their perception, an American movie should start telling the story from the Americans.

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